11 of the best eyebrow products you can shop for under $20

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The first thing people may notice when they look at your face are your brows. While we spend a lot of time focused on our foundation application, perfecting that coveted lipstick, or contouring all our troubles away, I would say nothing has the power to make or break your look quite like your brow game.

Thankfully for those of us who were not genetically blessed with luscious brows, there are a myriad of tools that can be used to shape, sculpt and define them. Nowadays, you can find pencils, powders, pomades, gels, creams and much more on the market, ready to help you pull off an enviable look from start to finish.

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The best part about brow products is that you’re not limited to only one thing. For instance, you may use a brow pomade to tame unruly hairs followed by a powder for additional fullness. If you’ve already got the full look down, you can finish it off with a clear gel that holds everything in place without adding color.

Personally, I love a creamy brow pencil that glides on smoothly to my non-existent arches. Then I’ll set it all in place with a powder of choice. For an ombré effect, I may even go in with a dark brown pencil on the brow and fill in the front with a lighter brown, using a brush to create a cohesive look.

Whatever your brow needs are, I can guarantee there’s a product out there that can make all your brow dreams come true. So of course, I had to round up some of my favorite brow products that are cost-effective and pack a powerful punch.