This queer-owned brand makes natural skincare and makeup accessible


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Beauty has no gender — and neither do beauty products.

That’s both fact and the philosophy behind Noto, a queer-owned brand created with the LGBTQ community in mind. The vegan and cruelty-free brand, which is “for everyone and all skin types,” uses high-grade and ethically sourced natural ingredients in its skin and makeup products. The items are multi-use and minimal, packaged in glass with simplistic labels.

The brand carries smooth highlights and pigmented lip stains with skincare properties. Noto also sells hydrating serums, oils and creams that are marketed to all people and genders. The brand’s all-encompassing Agender Oil is especially unique, created to hydrate skin and soften any body hair including underarm and pubic hair.

“Noto is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural and organic ingredients,” the Noto’s website reads.

Noto is sold at major retailers like Revolve, Free People and Urban Outfitters. Products cost between $18.50 to $56, making the items more pricey than your drugstore fare. But the quality, natural scent and pure ingredients makes the investment well worth it.

Check out some of the independent brand’s most popular products, and have a little fun with your beauty routine.

Shop: Multi-Benne Stain, $26

Shop: Hydra Highlight, $27

Shop: Moisture Riser Cream, $50

Shop: Deep Serum, $50

Shop: Agender Oil, $40

Shop: Rooted Oil, $56

Shop: Resurface Scrub, $32

Shop: Color and Glow Stick Trio, $50

Shop: Hydra Highlighter Stick, $18.50

Shop: Gold Glow Stick, $18.50

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