This machine-washable shoe brand turns trash into treasure
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There’s a reason why shoe brand Rothy’s has quickly become a cult favorite. Since launching in 2016, the company has consistently produced products that are durable, comfortable, chic and versatile.
However, what really sets Rothy’s apart from the competition is the fact that all of its products are made out of recycled plastic. The brand “gives life to discarded plastic water bottles, transforming them into incredibly soft yarns which are 3-D knit to precise dimensions.”
Rothy’s takes its sustainability mission very seriously. Even the soles of the company’s shoes are sourced from recycled material.
“Our shoes are paired with recycled foam insoles and carbon-free rubber outsoles, while our bags are hand-sewn after being 3-D knit to avoid waste,” the company explains in a press release.
According to co-founders Roth Martin and Stephen “Hawthy” Hawthornthwaite, the idea for Rothy’s stemmed from “a lack of stylish, comfortable flats for women.” Once they witnessed firsthand the “staggering amount of waste in the footwear industry,” they set out to create a shoe brand that was as stylish as it was sustainable.
In 2020, Rothy’s moved beyond sustainable shoes for the first time and started making bags entirely out of recycled plastic, too. Now, women have the option to be fashionable, functional and sustainable from head to toe.
As if helping the environment isn’t an incentive enough to buy a few things from Rothy’s, all of their products are also 100 percent machine-washable. Go ahead and wear your loafers or flats to your heart’s content — all you have to do is throw them in the wash and they’ll be good as new.
Ready to start saving the world one accessory at a time? Check out some of Rothy’s sweet sustainable products below:
Shop: The Point, $145
Shop: The Chelsea, $145
Shop: The Loafer, $165
Shop: The Handbag, $350
Shop: The Dual-Zip Crossbody, $175
If you liked this story, check out this piece on affordable sustainable utensils.
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