Footwear legend Sergio Rossi — who built one of Italy’s most storied luxury shoe brands and inspired generations of designers, including his son Gianvito — died in Cesena, Italy, at age 84. The cause of death was possibly coronavirus as he was hospitalized for a few days.
Sergio Rossi was born in San Mauro Pascoli, one of Italy’s main shoemaking regions, in 1935. He learned the trade from his father, began producing footwear in the Fifties and launched his namesake brand in 1968. As he grew his own label, the designer also collaborated with fashion houses such as Versace, Dolce & Gabbana and Azzedine Alaïa.
Rossi developed a number of groundbreaking styles such as the Opanca sandal with its curved sole.
“Today everyone at Sergio Rossi joins me in remembering our dear Sergio, the inspiring founder of our dream. Sergio Rossi was a master, and it is my great honor to have met him and gotten to present him the archive earlier this year. His vision and approach will remain our guide in the growth of the brand and the business. He loved women and was able to capture a woman’s femininity in a unique way, creating the perfect extension of a woman’s leg through his shoes. Our long and glorious history started from his incredible vision and we’ll remember his creativity forever.” Riccardo Sciutto, CEO Sergio Rossi Group
A post shared by Sergio Rossi Official (@sergiorossi) on Apr 3, 2020 at 5:55am PDT
“He was a master, it was a great pleasure to have met him. He was our spiritual guide and he is today more than ever,” the brand’s chief executive officer, Riccardo Sciutto, said Friday morning.
Sciutto, who was appointed to the role in April 2016, has over the years paid tribute to the founder of the company and created an archive of more than 6,000 models at the state-of-the-art San Mauro Pascoli manufacturing plant.
Sciutto recalled how moved Rossi was when he visited the archive at Christmas. “He was really surprised that so many of his designs from the 1950s onward were part of the archive. He had never thought of doing it because he had lived those moments, but the archive is an inspiration for us.”
Sciutto said the designer “loved women and was able to capture a woman’s femininity in a unique way. He was never over-the-top, always in good taste. The shoes were always wearable and he was never satisfied until they were perfect. They were not accessories for him. He told me once that he wanted to create the perfect extension of a woman’s leg.”
For the Rossis, the shoe business has always been a family affair. “[Growing up], it was very difficult to distinguish the difference between home and factory — it was all the same,” Gianvito Rossi said at the Footwear News Summit last year. “It was a big playground. I had a lot of friends who were working for my father. So it was great.”
Gianvito, who launched his own brand in 2007, recalled in a 2017 interview that he started to accumulate experience “just by watching my father and observing the artisans as they crafted the most amazing shoes. Without knowing it, I was building a historical memory,” said the designer, who worked alongside his father until Sergio Rossi was sold to Gucci Group (now Kering) in 1999.
In 2015, Kering sold the business to European investment house Investindustrial — and it was relaunched a year later. Since then, the label has tapped into its archives season after season — a clear testament to the founder’s lasting influence.
“The main job was to bring back the right DNA, the right products and the spirit of the Sergio Rossi woman. Heritage is crucial,” said Sciutto.