Popeyes' new announcement sparks chaos online: ‘It’s a bold strategy’


Popeyes is causing a wave of excitement online thanks to an unorthodox new giveaway.

The fast-food chain, which has been no stranger to going viral since its friend chicken sandwich took the internet by storm in 2019, now has a new offer for customers — free Netflix.

Announced through a video shared to Twitter on March 22, the “Fried Chicken and Chill” campaign claims to offer a no-strings-attached streaming login for 1,000 customers. Popeyes claims it will be “sharing” its Netflix password with all 1,000 of them.

“Where we come from everyone is family,” an advertisement for the giveaway says. “And families share video streaming accounts.”

Now, it’s not technically legal to share one Netflix login with 1,000 people, as the streaming platform restricts even its premium accounts to watching on four devices at once. You can share passwords an unlimited number of times — theoretically — but not all of those people can use the account at once.

The good news? That doesn’t seem to be the case here. Popeyes may be advertising that its “sharing” a login with its “family,” but in reality, the chain appears to be giving out new logins altogether.

The accounts will be active for just one month, according to Adweek, but at a time where more people are stuck at home more than ever, that can go a long way.

To enter the competition, customers simply post a photo of themselves eating Popeyes to social media, along with the hashtag #ThatPasswordFromPopeyes. The first 1,000 people to do so will get that much-coveted free login.

Given the hype around the campaign, it’s possible the subscriptions have already been given out. But regardless, it’s worth sharing a photo if only to engage with other online customer reactions, which have been fervent, to say the least.

“Does this count? Currently at work,” one Twitter user wrote, sharing a photo of herself cooking a batch of Popeyes chicken from inside one of its restaurants.

Others shared photos of stock images in an attempt to trick the chain, while some simply rushed to snag their free login. Several users also praised the campaign itself, calling the idea a “brilliant campaign.”

“Hmmm. @PopeyesChicken potentially poking Netflix’ biggest sore spot — lost revenue from sharing logins? It’s a bold strategy, Cotton. Let’s see if it pays off for ’em,” one user added.

“Smart a** marketing, I can’t be mad,” another added.

The post Popeyes wants you to ‘fried chicken and chill’ with free Netflix appeared first on In The Know.

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