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Gwyneth Paltrow’s lifestyle brand, Goop, has quickly become famous for its pricey products that are usually financially out of reach for the average consumer. Most recently, however, the brand entered a space in the beauty market that makes it a lot more accessible to everyone — yep, we’re talking Sephora, folks!
Though Goop Beauty just launched at the skincare and beauty mega-retailer just days ago, the line has already amassed a ton of positive feedback from shoppers. In fact, the masses and Paltrow alike are already “stanning” hard for one particular product.
Shop: GoopGlow Microderm Instant Glow Exfoliator, $42
Available in two sizes (0.5oz and 1.7oz), this clinically tested — and Clean at Sephora-certified — product is described as a “dual-action exfoliator that polishes for baby-smooth and glowing skin — inspired by professional microdermabrasion.”
It is comprised of three main ingredients — micro-exfoliating minerals (quartz, garnet, alumina and silica), glycolic acid (AHA) and Australian kakadu plum. All of these components, when combined, are said to “instantly polish and buff dead, dull, dry skin” and improve the skin’s overall luminosity.
Paltrow certainly is a firm believer in these claims as she declared, “This, people, is a powerful facial in a little jar,” before adding, “My skin is softer, smoother, and more luminous afterward.” The actress even said the product’s “results are instantaneous.”
So, how do shoppers feel about the product? Since its recent initial launch at Sephora, the exfoliator has garnered an overall customer rating of 4.7 stars and currently has a 96 percent recommendation rate.
“I wasn’t sure about this product at first but as soon as I used it I fell in love,” one shopper wrote. “This works so good. My face felt so smooth and clean and refreshed. It lasted for days too. I would definitely recommend this to everyone.”
Shop the product that’s quickly becoming a customer favorite above.
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