Target welcomes Gen-Z beauty brand, Winky Lux

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Winky Lux is adding another major retail partner to its roster. Target has officially welcomed the Gen-Z beauty and skincare brand, carrying over 68 SKUs.

“We are absolutely thrilled to be launching with Target to expand the joyful beauty community we’ve created online and through our retail stores in Nashville and New York City,” WInky Lux founder, Natalie Mackey said in a statement. “We look forward to continuing to bring both our brand to life inside Target’s doors and introduce our cosmetics and skincare to our loyal customer base and beyond.”

Designed to bring you the best of Winky Lux’s essentials – like its fan-favorite Flower Balm Lip Stain and the Matcha Blotting sheets – Target’s selection has everything you need to get your Winky Lux fix.

You’ll also be able to find skincare in the mix. The Dream Gelee Moisturizing Face Gel is packed with hyaluronic acid, aloe vera and caffeine, while the Whipped Cream Face Primer is exactly what you’ll need to prep your face for long-lasting makeup and a smooth application.

If you’re unfamiliar with the buzzed-about brand (which currently boasts over 350k followers on Instagram), Winky Lux’s clean approach to makeup and skincare only uses cruelty-free and paraben-free ingredients. The best part? Everything retails for $30 and under.

Ahead, we’ve rounded up our top picks that have newly launched at Target so you can stock up A.S.A.P!

Shop: Winky Lux White Tea Tinted Veil Moisturizer, $28

Shop: Winky Lux Flower Balm Lip Stain, $28

Shop: Winky Lux Dream Gelee Moisturizing Face Gel, $30

Shop: Winky Lux So Extra Mascara, $18

Shop: Winky Lux Kitten Latte Eyeshadow Palette, $25

Shop: Winky Lux Matcha Blotting Sheets, $8

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