Hundreds of shoppers are raving about this $20 bag organizer on Amazon: ‘This is life-changing’

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

For many, trying to find keys at the bottom of a messy purse can be both time-consuming and a real hassle. Thankfully, hundreds of shoppers have found an easy, quick and affordable solution — some have even called it life-changing.

With over 2,800 ratings and more than 1,500 positive reviews, this bag organizer insert by ZTUJO is super handy and comes in five different sizes. Additionally, it’s available in a range of colors.

Shop: ZTUJO Purse Organizer Insert, $19.88

While the medium option costs under $20, the slender medium size runs at $25, and is also the No. 1 best seller in Women’s Handbag Organizers on Amazon.

Made out of felt, this product is soft, durable and designed with 13 convenient pockets. It even has a key chain and a middle zipper compartment that’s detachable. Just insert the organizer into your bag and you’re all set!

One five-star reviewer wrote, “Truly amazing; something so simple as this makes my daily life feel smoother, more in-control and organized. I was whining to my friend about how frustrating and annoying my day-to-day life felt, whether at work or running errands or at home, from fumbling endlessly through my purse to find any immediate thing I need— and many times I’d be disappointed to find that things had slipped out of my bag from lack of any retentive pockets—and she suggested this. I’m so thankful to her for the suggestion. My purse is 10” length, 5” width, 12” height, and the medium fit perfectly into the bottom half of my purse with room to stack my lunch or books neatly on top or on the side.”

Another seemed to agree, “LIFE CHANGING!! My bag is neat, organized and easily accessible! LOVE IT!”

One particular shopper compared it to other organizers and explained, “Sturdy and great! I’m loving my new purse organizer. I tend to love big handbags/purses but I never love how everything sinks to the bottom. I’ve used a few different purse organizers before but they always seem to collapse. This one stands firm and has a lot of pockets for use. Everything seems to have a place. I think I’m really going to enjoy this.”

You can also shop Revlon’s time-saving one-step hair dryer that Amazon shoppers similarly can’t get enough of.