This Be-Poles paper bag is the latest trend in Instagram home decor

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A random paper bag is the latest trend in Instagram home decor — and it’s available on Amazon. If you are into the Instagram interior design scene, chances are you’ve caught a glance of Be-Poles Le Sac En Papier in minimalist home decor shots. It's a white paper bag with a brown interior and printed with bold black lettering. The bag is everywhere, serving as the vocal point of shots or peeking out of corners as an aesthetic afterthought.

Yes, it’s a $24 paper bag. But it’s the $24 paper bag your home deserves.

Shop: Be-Poles Le Sac En Papier, $24

The Be-Poles bag is made of 100 percent recycled “strong natural Kraft paper,” and can serve as an alternative to storage boxes, baskets or even a planter. With a 33 liter capacity, the bag was inspired by the sturdy bags bakers use to stock bread.  

The bag features typography in French and English describing the bag’s size and features, while also reminding users that the bag is reusable and recyclable. It’s really meta, and fully for the aesthetic.

“Le sac en papier is the perfect little present for those who love design, typography, and all things black and white,” the company writes on its website. 

The brand isn’t lying. As a minimalist home decor lover, I fully gave in and bought this bag after seeing it on Instagram time and time again. It’s now a home for all of my hot hair tools, and I don’t regret spending $24 on it at all. 

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