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If you’ve ever wanted to be a human teddy bear, it's now your time to shine. The teddy bear coat trend is everywhere, and it’s never been easier to find a top-notch, stylish option. Though the trend has been years in the making, it is officially impossible to ignore this winter. And with affordable and versatile options, who would want to ignore the chance to be a teddy?
The style first came on the fashion scene in 2013, when MaxMara debuted the teddy bear coat at Milan fashion week. The company told The New York Times in 2019 that after a quick spike in sales after its 2013 debut, the popularity fizzled out. That is until a version of the coat was brought back as the focal point of the brand’s fall 2017 runway collection.
Since then, the coat has grown from a somewhat impractical runway look to the coziest way to stay warm in the dead of winter. With seemingly every brand creating copycat teddy bear coats, the look has turned mainstream—and more affordable.
First only available in camel, MaxMara now makes countless colors of the teddy bear coat, ranging in price from $3,690 to $8,590.
Shop: The Original Teddy Bear Icon Coat by MaxMara, $3,690
If you don’t have an extra $4,000 to shell out on becoming a human teddy bear, consider these more budget-conscious coats below. You’ll be on trend while remaining cozy, which is really what this style is all about.