The best beauty product launches of 2019


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The past year was an amazing time for your skin, hair and nails. In 2019, the beauty industry doubled down on inclusion efforts, with shade expansions and universal products defining many makeup releases. But internet culture also played a role in many of 2019’s beauty releases, with viral products and personality-backed collections finding major success in the space.

With several products launching every week, some releases fade fast into obscurity. But there are some 2019 releases that will become staples in your beauty stash for years to come. With the year's end, it’s time to honor the best of the best. From foundation to eyeshadow to skin care, here are the best beauty products released in 2019.

Shop: Benefit Cosmetics Bo-ing Cakeless Concealer, $22

Launched in August, Benefit Cosmetics Bo-ing Cakeless Concealer is a product to marvel over. The formula lives up to its name, providing full coverage without bothersome caking and creasing. It’s quickly become a fan favorite, effectively erasing dark circles.

Shop: Fenty Beauty Hydrating Foundation, $35

Coming in an impressive 50 shades, Fenty Beauty’s Hydrating Foundation has medium-to-full coverage with a hydrating, natural finish. The foundation launched on August 15.

Shop: Maybelline SuperStay Ink Crayon Lipstick, $9.49

Drugstore lipstick is hit-or-miss, and Maybelline’s SuperStay Ink Crayon is a massive hit. The lipstick promises 8-hours of wear with super easy application. With hues in the red, pink and nude families, the lipstick comes in 12 gorgeous matte shades.

Shop: Pür 4-In-1 Love Your Selfie Longwear Foundation & Concealer, $36

Pür released its first major foundation line in April, and the company came out swinging. The line included 100 shades representing wide-reaching diversity. But that type of inclusion is nothing without a killer formula. The foundation is full coverage and blends seamlessly, and can even double as a concealer.

Shop: Cover FX Illuminating Setting Powder, $35

Cover FX’s Illuminating Setting Powder sets your makeup for all-day wear. The powder, which comes in two shades, gives you the perfect lit-from-within glow without looking too glittery or metallic on the skin.

Shop: Pattern Hair Care by Tracee Ellis Ross, $9-$42

Tracee Ellis Ross released her hair care brand Pattern in September. The line was specially formulated for those with curly or coily hair ranging from 3B to 4C. While the whole line is notable, the conditioners and the brand’s brush have quickly gained devoted fans.

Shop: Charlotte Tilbury Starry Eyes To Hypnotise Eyeshadow Palette, $75

Charlotte Tilbury’s Starry Eyes To Hypnotise Eyeshadow Palette is filled with beautiful shimmers and saturated mattes. The 12-shadow palette includes four curated looks inside. The black color is especially rich and deep, and will quickly become your favorite black eyeshadow.

Shop: Holo Taco Nail Polish, $11

YouTuber Cristine Rotenberg, known as SimplyNailogical on the platform, came out with her much-anticipated holographic nail polish top coats in July. The holographic polishes are gorgeous and truly holographic, not just iridescent or duo-chrome. However, the brand’s one-coat black polish truly stands out as the best black on the market.

Shop: Pat McGrath Labs Eye Ecstasy Eyeshadow Palette Minis, $28

Pat McGrath’s luxe eyeshadows are known for being expensive. But this year, McGrath launched mini palettes for just $28. With the same formula and shades as her bigger palettes, the pricey shadows are now more accessible for those on a budget.

Shop: Davines Oi Hair Butter, $44

With a gorgeous scent and thick, luxurious texture, Davines’ Oi Hair Butter makes your hair soft and shiny while diminishing frizz. The deep conditioning treatment won’t weight your hair down, but will make it look and smell its best. If you struggle with dry strands, this one is for you.

Shop: Shane Dawson x Jeffree Star Cosmetics Conspiracy Palette, $52

Featuring matte, metallic and foil shadows, the Shane Dawson x Jeffree Star Cosmetics Conspiracy Palette literally broke the internet when it was launched. The beauty collection’s release on Nov. 1 crashed multiple beauty sites, but still sold out within a few hours even with the chaos. The YouTuber-created palette was especially notable, coming in a variety of unexpected shades that range from practical and adventurous.

Shop: Tatcha The Dewy Skin Cream, $68

Launched in March, Tatcha’s The Dewy Skin Cream packs a massive punch of hydration. The cream’s rich texture is ideal for dry skin, helping to give luminosity and bounce to your complexion. Plus it’s super soothing.

Shop: Lime Crime Venus Immortalis Eyeshadow Palette, $38

In a beauty world where cool-toned palettes are exceedingly rare, Lime Crime’s Venus Immortalis Eyeshadow Palette stands out. With gorgeous cool-toned shades that are wearable yet unlike anything in your makeup collection, this palette is a winner.

Shop: Benefit Cosmetics Cookie Highlighter, $30

Benefit Cosmetics Cookie Highlighter was first only available in a large palette with accompanying blushes and bronzers. It quickly went viral in the beauty space, becoming a favorite of YouTubers like Jaclyn Hill. Cookie was then released in an individual, larger pan in August.

Shop: Stila Suede Shade Liquid Eyeshadow, $24

Stila is known for its fantastic liquid shadows that usually come in metallic or shimmer shades. In July, Stila expanded the line with suede shades, which are matte shadows in liquid form. Coming in eight shades, the shadows provide a seamless finish and are super easy to blend to perfection.

Shop: Fenty Beauty Body Lava, $59

Launched in April, Rihanna officially started the glowy body trend with Fenty Beauty Body Lava. The luminizer comes in three shades and provides the perfect glow without a sticky, glittery mess. Festival season was incredibly lit.

Shop: Cover FX SPF 30 Booster Drops, $45

Cover FX SPF 30 Booster Drops make sun protection easier than ever. The formula can be added to any liquid foundation or applied directly to skin for non-greasy sun protection. The serum-like product will give you all-important SPF without compromising the appearance of your makeup.

Shop: Anastasia Beverly Hills Dipbrow Gel, $18

Anastasia Beverly Hills is known for its brow products. In March, the brand launched its first new brow product in three years. The dipbrow gel is like a pomade in gel form. Providing easy application, the gel is long-lasting and waterproof, creating fuller and defined brows.

Shop: Summer Fridays R+R Mask, $52

With oils to gently moisturize and wild rose powder to gently buff the skin, Summer Fridays’ R+R Mask is the secret for glowing, smooth complexion. The mask includes argan, safflower, sesame, avocado, and grape seed oils, plus a lovely rose scent.

Shop: Glow Recipe Avocado Melt Retinol Sleeping Mask, $49

An update of Glow Recipe’s original avocado mask, the Avocado Melt Retinol Sleeping Mask evens skin tone and softens your skin during sleep. Plus, the super rich cream is luxe and thick for extra hydration.