3.1 Phillip Lim and other luxury brands are promoting exclusive offers for one important reason

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability is subject to change.

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission.  Pricing and availability is subject to change.

Last year, a report published in the Harvard Business Review declared that Asian Americans were "the forgotten minority in the glass ceiling conversation." Among its key findings was that while Asian Americans are the most likely to be hired into high-tech jobs, they are also least the likely to be promoted to management and executive positions.

That lack of representation apparently isn't just confined to the tech industry — it's prevalent in other sectors as well. According to Bloomberg Businessweek, Asian American executives were nearly nonexistent on Wall Street in 2018. For example, though Asian Americans made up almost 30 percent of professional employees at Goldman Sachs, only 11 percent of the company's executives were of Asian descent, Bloomberg notes. 

In an effort to empower the larger Asian community, serial entrepreneur Bing Chen co-founded Gold House, a nonprofit collective of Asian pioneers in various industries, from fashion to food and beverage. The organization's membership now boasts several established names, including fashion designers Phillip Lim and Prabal Gurung, along with Allure's editor-in-chief Michelle Lee. 

"The only thing better than getting a seat at the table is building our own table," Chen told In The Know. "We realized that Asians have a disproportionate success rate in founding businesses that work." 

As part of a push to highlight Asian and Pacific Islander brands, Gold House announced on Tuesday that it has sponsored a 48-hour flash sale, or what it calls a "Gold Rush," in which customers can buy from some of the most popular Asian brands at a discounted rate. Notable names include 3.1 Phillip LimPrabal GurungDagne Dover and Soko Glam

"We are such a huge population but underrepresented visually," Lim said. 

Photo: Getty Images

From now until November 22 (9 A.M. PST), interested shoppers can use the code GOLDRUSHVIP to get a discount ranging between 15 and 50 percent on certain products. As an added bonus, some of the brands are offering "once-in-a-lifetime" gifts from lifetime discounts to meet-and-greets with the founders. Scroll through a list of several of the brands below (you can find a full list here).  

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Shop at these popular Asian brands at a discounted rate
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Shop at these popular Asian brands at a discounted rate

3.1 Phillip Lim

15 percent off sitewide, excluding gift cards

Pictured: Shearling Bomber Jacket ($2,250.00)

Asian American Girl Club

25 percent off Original Logo Tee ($28)

Blueland

Limited-time offer: Clean Essentials Gold Rush Exclusive Kit ($45)

Capsule

30 percent off sitewide

Pictured: Minimalist - Blackout Wallet ($75)

COVRY Eyewear

20 percent off all spec styles

Pictured: Deneb Black Frames ($105)

Dagne Dover

20 percent off Medium Dakota Backpack ($175)

dRA Clothing

30 percent off sitewide

Pictured: Agatha Top ($138)

ELLERALI

15 percent off sitewide

Pictured: Off White Not Basic T-shirt Branded ($195)

Glow Recipe

Glowing Mask Duo w/ Pink Mesh Pouch free with any purchase over $40

Italic

20 percent off Albee Leather Zip Card Case ($50)

IISE

25 percent off sitewide

Pictured: Paint Long Sleeve - Black ($95)

Musely

25 to 50 percent off select products

Nimble Made

30 percent off sitewide

Pictured: Men's Dark Blue Printed Dress Shirt - Slim Fit ($65)

Oura Health

$60 off Oura Rings

Pictured: Oura Balance Ring ($299 - $999)

Peach & Lily

30 percent off Glass Skin Refining Serum ($39)

Prabal Gurung

20 percent off full retail items and Prabal Gurung book

Pictured: Classic Bootleg Pant ($895)

Soko Glam

37 percent off 5-Step Brightening Set ($95)

SpiltMilk Eyewear

30 percent off sitewide

Pictured: ASPEN | Cerulean/Light Dust glasses ($345)

Wolf & Shepherd

30 percent off footwear

Pictured: Bannister Derby ($349)

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