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Do you know what you're putting on your skin? What harsh chemicals are you using day in and day out to wash your hair? What about the toxins lurking in your mascara?
The clean beauty movement is no fad, but educating yourself is important: The European Union has banned over 1,000 chemicals commonly found in personal care products, but the United States has banned only 11. More and more consumers are becoming conscious of the products they're using and researching the ingredients that go into them. It's widely understood that much of what we put on our skin is absorbed into our bloodstream, so it's vital that we're smart about what we're using on our bodies.
Below we've rounded up five clean beauty products, void of chemicals and toxins, we're purchasing right now:
Why we're buying it: The all-clean haircare brand from celebrity hairstylist Helen Reavey, who has worked with everyone from Gigi Hadid to Harry Styles, created Act + Acre haircare with her husband Colm to change the way we think about our scalp health. Not only are Reavey's products void of any chemicals, their patented cold process method, without any heat, ensures the effectivity of the ingredients used. Act + Acre's newest launch, which includes travel-sized shampoo, conditioner and a hair turban, lets clean beauty lovers stay true to the movement, even when away from home.
Why we're buying it: From its nail polishes to in-house treatments, Côte is dedicated to clean and organic ingredients. The brand has figured out a way to replace the formaldyhyde (which acts as a nail hardener), toluene, (used as a smoother) and camphor (used for shine), often found in drugstore nail polishes with cleaner and more natural constituents. The polish still delivers long-lasting results even without these additives and can be found on Amazon.
Why we're buying it: Bath products are perhaps the most eye-opening when it comes to the clean beauty movement. Who wants to be soaking in a bathtub full of chemicals for 20 minutes? Herbivore has an entire line of luxurious yet natural bath and skincare products, with their coconut bath soak being one of our favorites. Coconut isn't just known for its moisturizing properties, but is also known for its anti-inflammatory properties as well, making this find one of our go-to's for a relaxing night in.
Why we're buying it: It's not just that 100% Pure's products are made without any harsh or toxic ingredients, but the brand is so committed to the natural beauty movement that even the pigmentation of its products are made with fruit, vegetables, tea and cocoa. 100% Pure's best-selling water-resistant Fruit Pigmented Ultra Lengthening Mascara is concocted with black tea, berries and cocoa to condition the lashes for a bold look.
Why we're loving it: Tatcha, which was developed from founder Victoria Tsai's research on traditional Japanese skincare secrets, has steadily risen to become one of our favorite skincare brands over the past few years (and Meghan Markle agrees!). Our love of Tatcha's products, especially The Water Cream, is heightened by the brand's commitment to only the purest and safest ingredients. Tsai even consults the Environmental Working Group's database when formulating her products to make sure they're one of the leading brands for clean beauty.