Baked By Melissa launches vegan cupcake collection for the first time ever

Baked By Melissa may be known for its small, bite-sized cupcakes, but it's grown to become a multimillion-dollar company with 14 store-front locations since it launched in her tiny Manhattan kitchen back in 2008. However, despite these successes, there was one type of customer that Melissa Ben-Ishay, the founder and president of the popular company, wasn't tapping into: vegans

Although Baked By Melissa currently offers flavors for customers with nut or gluten allergies, vegan dieters have been unable to enjoy the colorful mini desserts the brand has become known for. However, Baked By Melissa's announcement of a vegan box on Thursday is helping to make vegan eaters (sweet) dreams come true. 

Courtesy of Baked By Melissa

"We decided to create a vegan cupcake assortment because our customers asked for it and it's also something I am passionate about and have been wanting to do for a while," Ben-Ishay explained to AOL Lifestyle. "I could not be more proud of this product line - they are the best vegan cupcakes I have ever tasted."

Every single detail in the company's signature recipes had to be reevaluated in order to accommodate the new launch. 

"The process for creating vegan [cupcakes] was totally different than anything we've done before," she continued. "We had to create entirely new cake, icing, stuffing and topping recipes. How fun is that? This new category is allowing me to work with new ingredients that I love and have not yet used for Baked by Melissa!" 

The company is working on new vegan recipes every day (peanut butter is Ben-Ishay's current favorite!) and the line is available for purchase from the company's website or Amazon

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Baked By Melissa's success
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Baked By Melissa's success
NEW YORK, NY - APRIL 16: Baked By Melissa cupcake art at the 2015 New York Rangers Playoff Foods Unveiling at Madison Square Garden on April 16, 2015 in New York City. (Photo by James Devaney/WireImage)
NEW YORK, NY - SEPTEMBER 21: Founder of Baked by Melissa cupcakes and treats Melissa Ben-Ishay visits the Build brunch at Build Studio on September 21, 2018 in New York City. (Photo by Michael Loccisano/Getty Images)
NEW YORK, NY - NOVEMBER 29: A view of Baked by Melissa cupcakes at IGNITION: Future of Media at Time Warner Center on November 29, 2017 in New York City. (Photo by Roy Rochlin/Getty Images)
NEW YORK, NY - OCTOBER 14: Melissa Ben Ishay attends The Build Series to discuss Baked By Melissa at AOL HQ on October 14, 2016 in New York City. (Photo by Desiree Navarro/WireImage)
NEW YORK, NY - OCTOBER 14: Melissa Ben Ishay attends The Build Series to discuss Baked By Melissa at AOL HQ on October 14, 2016 in New York City. (Photo by Desiree Navarro/WireImage)
NEW YORK, NY - OCTOBER 06: A view of the Baked by Melissa cupcakes at the Macy's Celebration of Trolls At Herald Square With Justin Timberlake And Anna Kendrick at Macy's Herald Square on October 6, 2016 in New York City. (Photo by Bryan Bedder/Getty Images for Macy's)
NEW YORK, NY - JUNE 10: Baked by Melissa, Melissa Ben-Ishay and editor-in-chief of Forbes Media, Steve Forbes attend the 2015 Forbes Women's Summit: Transforming the Rules of Engagement at Pier 60 on June 10, 2015 in New York City. (Photo by Mireya Acierto/FilmMagic)
NEW YORK, NY - JULY 24: View of The Wolverine logo made out of 1700 Baked By Melissa Cupcakes at the Mamarazzi celebratation of "The Wolverine" hosted by The Moms at AMC Empire 25 theater on July 24, 2013 in New York City. (Photo by Jerritt Clark/Getty Images)
NEW YORK, NY - FEBRUARY 11: Actors Josh Duhamel and Julianne Hough hold Baked By Melissa "Safe Haven" themed cupcakes at the after-party for SELF Magazine and Relativity Media's special New York screening of "Safe Haven" at Beauty and Essex on February 11, 2013 in New York City. (Photo by Stephen Lovekin/Getty Images for Relativity Media)
NEW YORK, NY - OCTOBER 25: Baked By Melissa girls attend a conversation with "Tower Heist" at the Dream Hotel on October 25, 2011 in New York City. (Photo by Johnny Nunez/WireImage)
NEW YORK, NY - AUGUST 22: (L-R) MLB players Curtis Granderson, Russell Martin and Alex Rodriguez pose with Melissa Bushell of Baked by Melissa in front of 1600 cupcakes at the Yankees Unite for Tornado Relief benefit at Southern Hospitality on August 22, 2011 in New York City. (Photo by Jerritt Clark/Getty Images)
NEW YORK, NY - OCTOBER 05: A view of cupcakes Baked by Melissa during TV Guide Magazine Celebrates CBS' Michael Weatherly at HGU New York on October 5, 2016 in New York City. (Photo by Desiree Navarro/WireImage)
NEW YORK, NY - JUNE 22: Baked by Melissa gives cupcakes to the AOL Build Town Hall: The LGBTQ Community event at AOL Studios on June 22, 2016 in New York City. (Photo by Daniel Zuchnik/WireImage)
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