Viral #DMXChallenge is an ode to black women's hair and the only thing you need to see today
When it comes to black women's hairstyles, the range is unmatched. From afros and twist outs to box braids, weaves and lace fronts, there are a plethora of protective styles that not only look great but also help maintain hair health.
So what happens when a social media challenge aimed at showcasing the flexibility of black women's hair emerges? It goes viral, naturally.
Earlier this month, Twitter user @theloveofdani decided to share a compilation of her many hairstyles accompanied by the iconic DMX song "What They Really Want" remix featuring Sisqó. What makes the song perfect for the challenge is the second verse where the rapper lists at least 40 different women's names. Each name representing a new woman with a different personality -- much like what happens when black women change their hair.
The creative video spread like a wildfire on Twitter, with women around the world showing off their creative hairstyles.
Someone even created a compilation of the original hot girl, Megan Thee Stallion.
"Honestly, I had no idea or intentions of the challenge blowing up or becoming a trending topic. It started out with a few hundred views and some likes and that was pretty cool. And after a few hours those few hundred turned into thousands, and some likes turned into a lot of likes. It was just really cool to see that people liked my hairstyles and looks and how often I switch my style up," Dani told AOL. "All my friends usually tell me how I should make wigs or do makeup and market myself so my post going viral has definitely opened some new opportunities and ventures for me," she continued.
Amidst all of the newfound attention, however, Dani says the best part of the challenge has been seeing black women's versatility.
"I think I’m still in awe of how much attention the challenge is getting. I love seeing black women come together and showing off their versatility though and I honestly want it to become a positive movement," she says.
Historically, black women haven't always had a safe space to showcase their hairstyles without fear of discrimination. But thanks to the increased representation in film and TV as well as social media natural hair movements such as this one, black women are beginning to feel empowered show off their authentic selves.