Summersalt's Sidestroke swimsuit may be the best-selling swimsuit of the summer

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You've seen it everywhere: on the beach, on social media, in ads popping up all over your email. From Cami Mendes to Giuliana Rancic to Sara Foster, celebrities and bloggers alike are taking to Instagram to share photos of their bathing suits or sing their praises about Summersalt's bathing suits. And it may be for good reason.

After launching in May 2017, the brand has quickly become known for its bright and fashionable swim and activewear creations and strong commitment to inclusivity as well as sustainability. It's also become lauded for its high-quality but low priced products. According to its website, Summersalt's popular bathing suits offer UPF 50+ protection and shape retention even in hundreds of hours of chlorine, and durability up to five times more than normal swimwear.

The best-selling swimsuit is available in eight different colors.  

In particular, the brand's Sidestroke swimsuit has become one of its biggest best-sellers, so much so that it sold out 25 times in the past year and each time boasted a waitlist of over 10,000 people, according to People. The brand just restocked the hot seller, but it's probably safe to say that given its history, it won't last long. 

In addition to the Sidestroke, Summersalt is also home to a variety of other swimsuit styles -- bikinis, tankinis and wet suit-inspired designs to name a few -- all of which are equally as chic and sure to last for seasons to come. Shop more select styles below. 

Celebrities flaunt 2019 summer beach bods
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Celebrities flaunt 2019 summer beach bods
Todayโ€™s office situation. #love #kyliesbirthdaytour
hit the halfway mark with some major career goals, about to get myself back on a beach yโ€™all๐Ÿนtoot, toot #cantknockmyhustle
Findin dollars and ๐Ÿ‘… you juicy thing @kroybiermann photo credit @arianabiermann (I know you wanted to barf ๐Ÿคฎ๐Ÿ˜‰
#HotGirlSummer ๐Ÿ”ฅ๐Ÿ‘ธ๐Ÿผ๐ŸŒˆ
Koofle ๐Ÿ…
wish you were here .๐Ÿ’™
#HeatWave ๐Ÿ”ฅ๐ŸŒŠ obsessed with this suit by @gabifresh
I'LL take that joyful hot girl summer thank you๐ŸŒžโœจ
itโ€™s almost #LEOSZN where my Leoโ€™s at?
mornin ๐Ÿ‡ฌ๐Ÿ‡ท
To our next stop!!!๐Ÿฆ๐Ÿฆž๐Ÿ๐Ÿงœ๐Ÿผโ€โ™€๏ธ๐Ÿน
Oh so now I finally get what @missymisdemeanorelliott meant by put your thing down, flip it, and reverse it....only took me ten years.
When in Italy... @dolcegabbana !!!! ๐Ÿ†๐Ÿ†๐Ÿ†โค๏ธโค๏ธ
quick escape to Palm Springs ๐Ÿ˜Žโ˜€๏ธ - ๐Ÿ“ธ @laurenbenedictmowl
THE MOST WILD DAY EVER with a mid day excursion to the ER. Feel better @mrswardy15 ! @justjenda @robinlbaum @hollyewiersma
Boyfriends of Instagram are great and all but friends of Instagram are better ๐Ÿ˜‚
feels off-brand but going for it
I heard it was #nationalbikiniday๐Ÿ‘™๐Ÿซ๐Ÿ’•
let em wonder ๐Ÿ”ฎ
Best use of a vacation. The hubby taking pictures. Lol ๐Ÿ˜ ๐Ÿ“ท@nickjonas ๐Ÿ‘™ โ˜€๏ธ ๐Ÿธ ๐Ÿ’
๐ŸŒž๐ŸŒž๐ŸŒž Capri Sun ๐ŸŒž๐ŸŒž๐ŸŒž
Salty but sweet
100ยฐF this weekend. โ€œPerfect.โ€ ๐Ÿ˜…#noretouchingupinhere #nofacetuneeither
Twirling myself into the weekend like ๐Ÿคฃ๐Ÿ˜Ž (swipe left ๐Ÿ‘ˆ๐Ÿป) Happy Saturday Dolls! Iโ€™m so excited the sun is out in So Cal and to get some things finished up around the house for Baby! I am in the home stretch now! Iโ€™m rocking my baby bump at 9 months preggo! (almost at 38 weeks! ) ๐Ÿ™Œ๐Ÿป My body has definitely changed, and I have gained 30 pounds during this pregnancy, but I am owning my curves (and bigger breasts) and having fun just embracing it, cause who knows if I will ever have the opportunity to do this again ๐Ÿคท๐Ÿผโ€โ™€๏ธโ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”-I am also excited to be rocking one of the bikinis from my new #GretchenChristine Collab with @amandalouisebeach and guess still fits me comfortably at 9 months preggo!(same size I had before) Itโ€™s because the fabric is so stretchy and soft! ๐Ÿ™Œ๐Ÿป I customized mine to have the light topaz stones on it! Remember what is so cool about this collection is that you can customize the color of your bikini and stone color you want! Click the link in my bio then โ€œswimwear collectionโ€ to shop all the different looks! ๐Ÿ‘™ โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”My gorgeous flowy coverup is from my friends over @ladyjetset and was so perfect for the pool, oh and it can also be used as a dress! โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”-Cute heart shape sunnies are from @amazonfashion and were like $9 ๐Ÿ™Œ๐Ÿปโค๏ธ #spraytan by @naturalbronzing โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”-Hope you all have a wonderful weekend! Love you all! ๐Ÿ˜˜
Mondays donโ€™t always have to suck...๐Ÿ“ธ: @davidfoster
Costa Rica ๐Ÿ‡จ๐Ÿ‡ท last week
Felt like a princess thanks to @princessbermuda โœจ we loved it here so much ๐Ÿ‡ง๐Ÿ‡ฒ
Iโ€™m on a boat ...bitch...๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚
I couldnโ€™t pick one to post.... so tell me your favorite ;) European summerrrr days ๐Ÿ˜ ๐Ÿ˜ 1) pasjaca beach, croatia 2) mogren, montenegro 3) vlorรซ, albania
Britney Spears and boyfriend Sam Asghari in Miami (Credit: Instagram/Britney Spears)
What does this wildish intuition do for women? Like the wolf, intuition has claws that pry things open and pin things down, it has eyes that can burn through the shields of persona, it has ears that hear beyond the range of mundane human hearing. With these formidable psychic tools a woman takes on a shrewd and even precognitive animal consciousness, one that deepens her femininity and sharpens her ability to move confidently in the outer world. Clarissa Pinkola Estรฉs
summer lovinโ€™
Bikini weather finally here ๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜ @elizabethhurleybeach #crystallinebikini
send me my check @johnlegend @lve_wines
out of office ๐Ÿ’›๐ŸŒด
In tonightโ€™s episode of #RHONY we head to Miami and get into a little troubleโ€ฆ donโ€™t miss it on @bravotv tonight at 9/8c!
I’ll give you what you need When you give me what I deserve
Must try the new @Coppertoneusa Glow sunscreen! โค๏ธโค๏ธโค๏ธ sun protection + body glow ๐ŸŒŸ #sponsored #CoppertoneGlow
Early Morning Swim...Fish were jumping Pelicans swooping by and warm Rays of Sunshine ...just soaking it all in ! #luckyhousepc
cranberry legs
Yellow fin grouper 1st one! 36 ft down Pole spear ... free dive
Looking back at this recent vacay photo after a 14 hr day while my feet soak in an ice bath... #playhardbutworkingharder
#bodycompleterx my secret is out โค๏ธ @bodycompleterx
Doing my best to keep up with the models on this trip...Iโ€™m tired. ๐Ÿฅด @revolve x #Shaycation
So excited that my @frankiesbikinis collab is officially now available on #SofiaXFrankies #frankiesbikinispartner
Kourtney and Khloeฬ take ___________ PS (I canโ€™t believe we shot season 1 over ten years ago)
LVE Boat Sorry I messed up the pic ๐Ÿคท๐Ÿพโ€โ™‚๏ธ
Thatโ€™s what friends are for.... ๐Ÿ˜’ #Photobomb #VacationMode ๐Ÿ‘™
46 ๐Ÿ–ค ๐Ÿ“ธ by @dwyanewade as per the prenup
Enjoying my vacation ๐Ÿ˜
Whipped up a #310shake to start my day! Itโ€™s so easy to eat clean on-the-go with @310nutrition. Packed with plant-based protein, probiotics & superfoods, they are so much more than just a weight loss shake! They have awesome deals now + use โ€œ310glanceโ€ for FREE shipping at checkout! #cleaneating #310ad #weightloss (yes Iโ€™m a little sunburned) ๐Ÿ™ˆ
On a mission to tan ๐Ÿ 
Island Hopping ๐Ÿ‡ฌ๐Ÿ‡ท #WadeWorldTour2019
๐Ÿ–ค๐Ÿ–ค๐Ÿ–ค #WadeWorldTour2019
I never want to leave
Fave bikini of the season #minkabikini #elizabethhurleybeach
L is for the way you look at me
Tuesday...Twos Day! ( get it?) with my Two Daughters, From Two years ago in Two piece bathing suits for @si_swimsuit. โ˜€๏ธโญ๏ธโ˜€๏ธโญ๏ธโ˜€๏ธ โ€ข โ€ข โ€ข Some of the comments compel me to repost my little poem about comparing my daughters!! Hereโ€™s what I think, one more time ... โ€œOnes a โ€˜Bettyโ€™ and ones a โ€˜Veronicaโ€™ One plays Piano, and one the harmonica, One is salt, the other pepper, One travels light, and ones a schlepper, One dances in moonlight and one in the Sun But donโ€™t try to pick your favourite one Comparisons drive them both totally mad, They worry the other one will be sad With all of their hearts they love each other and Iโ€™m so proud to be their mother!โ€ #family #love #sisters #werenotcompeting
โคโคโค #WadeWorldTour2019 ๐Ÿ‡ฎ๐Ÿ‡น #WhenFoolsFallInLove2019 #567 #deodorantballs swimsuit by @manie_one ๐Ÿ“ธ by @jasonbolden

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