Bud Light joins the Area 51 hype with an insane new promotion
Aliens, your free beer is waiting for you.
Social media users have been stricken with Area 51 fever over the past few days after a Facebook event calling for a raid of the government facility went viral online. And now, Bud Light is joining in on the fun.
The beer company teased a new Area 51-themed beer can on its Twitter page on Wednesday, along with an offer of free brews for any extraterrestrial willing to attend the event.
"Screw it. Free Bud Light to any alien that makes it out," the post said.
The tweet was a response to a post from Monday, in which Bud Light joked that it would not be sponsoring the Area 51 raid. The company seems to have changed its position since then.
Bud Light told Twitter users it would be willing to release the special edition cans, but only if the brand's original post reaches more than 51,000 retweets.
Sadly, the tweet still has a way to go. As of Friday afternoon, it had approximately 29,000 retweets, a little more than half of the total fans need to secure their alien-themed beer.
The mock art for the cans features an otherworldly mix of black and neon green, as well as a message to any potential extraterrestrial drinkers.
"Greetings Earthlings. This is the famous Area 51," the top of the can says. "We know of no space beer by any other life form which is brewed and aged to be more refreshing. Our cryogenic aging produces a light bodied space lager with a fresh taste, a crisp, clean finish, and a smooth drinkability. Take us to your leader...for drinks."
Bud Light joins a number of major brands and celebrities that have embraced the Area 51 phenomenon. On Tuesday, Guy Fieri jokingly offered to cater the raid with radioactive ribs, and MoonPie chimed in with an offer to hand out its signature treats.
The U.S. Air Force even responded to the event, albeit with a far more serious tone.
“[Area 51] is an open training range for the U.S. Air Force, and we would discourage anyone from trying to come into the area where we train American armed forces,” Air Force spokeswoman Laura McAndrews told the Washington Post Friday. "The U.S. Air Force always stands ready to protect America and its assets."
The Facebook event for the raid is set for Sept. 20, so there's plenty of time for the Area 51 hype to fizzle out. On the other hand, that also leaves Bud Light drinkers a lot of time to garner the retweets they need in order to make alien-branded beer a reality.