Pepsi taps drag queens to 'pass the pride' in the form of a traveling wig

This year marks the 50th anniversary of the Stonewall Uprising, and to honor those that helped spark the gay rights movement, NYC is going all out. While simultaneously celebrating NYC Pride on Sunday, June 30th, the city will host WorldPride, a larger celebration of the international LGBTQ+ community. It's the first time WorldPride is being hosted on U.S. soil since its inception in 2000, so it's easy to say that during this last weekend of Pride Month, NYC is the hottest place to be.

Leading up to the parade, Pepsi is getting in on the fun with World of Wonder to tap "RuPaul's Drag Race" favorites Shuga Cain, Alyssa Edwards, Nina West, Plastique Tiara and Monét X Change for a fun video that's a little like "sisterhood of the traveling wig." It all starts with one fabulous Pepsi wig that is then passed (read: snatched!) from drag queen to drag queen, making one epic journey across the country in anticipation of WorldPride. In the end, Shuga Cain makes her way to NYC with the wig, but its journey is far from over.

At the parade on Sunday, Pepsi, with Out Magazine and Shuga Cain, will bring 3,000 Pepsi wigs aboard its float to "pass the pride" to the crowd along the route. But what is a Pepsi wig you might ask? Well honey, you'll just have to watch the video above and see, but we promise you'll want to snatch one up too.

Chatting with Shuga Cain, she admitted that a wig wouldn't normally come off as easily as it does in the video. It takes a lot of work to secure a look!

"There's duct tape, bobby pins, wig glue. I literally wrap my head in duct tape, and then I glue the lace down, then pin it into the duct tape so it does not move. I think that last thing you want as a drag queen is to have your wig fall off," she laughed.

However, as a self-proclaimed Pepsi drinker hailing from NYC, Shuga Cain said her decision to get involved with the video was a "no brainer" and called the overall campaign a "dream come true."

"Being surrounded by the community in New York City... right now it's just buzzing," she said. "I was walking around yesterday with my little sister who was visiting and there are just rainbow flags everywhere, and it's so incredible to see the city really come out and support the LGBTQ+ community. And it's a feeling right now, because especially for WorldPride, it's like off the charts. You can just tell that it's coming up, so it's just a fun, beautiful celebration that's surrounding the city right now."

Whether you're a member of the LGBTQ+ community or an ally, keep an eye out for the Pepsi float at this year's NYC Pride parade and you may just get the chance to snatch one of your very own Pepsi wigs.