Kim Kardashian accused of having 'zero respect' for Japanese culture after filing 'Kimono' trademark

Defined as “a long robe with wide sleeves traditionally worn with a broad sash as an outer garment by the Japanese” by Merriam-Webster, the word “kimono” has historically conjured up a very distinct image.

But Kim Kardashian would really like to change that.

The reality TV star has announced the launch of a new shapewear line with the name “Kimono Solutionwear.”

“Finally I can share with you guys this project that I have been developing for the last year,” she told fans on Tuesday. “I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work.

“I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapewear color that blended with my skin tone so we needed a solution for all of this.”

Her mother and manager, Kris Jenner, commented on the post, describing the range as “literally a game-changer!”

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Kardashian Christmas cards through the years
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Kardashian Christmas cards through the years
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✞ Merry Christmas!! ✞ We all wish you love and harmony✞ So far this is by far my most favorite of any Christmas ✞ I have all I could ever want ✞ FAMILY ✞ 📸 @pierresnaps
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Kimonos first came into being during the Heian period in Japan between 794-1192, providing a garment that was easy to fold and could be worn in all weather by layering. The straight-line design of the kimono meant — somewhat ironically, perhaps — that kimono makers did not have to worry about trying to fit the wearer’s body as closely.

TMZ reported that Kardashian began seeking to trademark “Kimono Intimates” in 2018.

The phrases “Kimono,” “Kimono World” and “Kimono Body” also appear to be awaiting review for trademarks.

Many on social media are calling the trademark move culturally insensitive.

“Absolutely tasteless and awful,” wrote one commenter. “You have ZERO respect to the Japanese culture, do you. What's wrong with you?”

Other Twitter users pointed out the differences between Kardashian’s pun-inspired Kimono range and actual kimonos.

And one user put it even more simply.

This isn’t the first time a member of the Kardashian-Jenner clan has come under fire for trademark attempts.

Kylie Jenner lost her bid to trademark “Kylie” in 2018 when Australian pop star Kylie Minogue took issue with the claim. At the time, Minogue’s legal team described Jenner as a “secondary reality television personality.”

Related:

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Kim Kardashian and her kids
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Kim Kardashian and her kids
NEW YORK, NY - JUNE 14: Kim Kardashian, Jonathan Cheban and North West go on a ice cream date with a young friend on June 14, 2018 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - JUNE 14: Kim Kardashian with her daughter North West and Jonathan Cheban are seen leaving Mercer Hotel after lunch at Mercer Kitchen on June 14, 2018 in New York, New York. (Photo by Alessio Botticelli/GC Images)
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You don’t even understand how many lollipop bribes this pic cost me...but it was so worth. Happy Mother’s Day to all the moms out there. I’m the luckiest mom in the world to have these three babies in my life!
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