IHOP has created a burger with a pancake in the middle, and people are freaking out

One of IHOP's newest menu items is creating a stir online. 

On Monday, the International House of Pancakes debuted three new burgers — sold under the label of "pancakes" as a tongue-in-cheek callback to the chain's IHOb (International House of Burgers) campaign in 2018. 

The most creative of the "pancakes" is the Big IHOP Pancake, which sandwiches a cheddar cheese pancake between two beef patties as a Big Mac-style third bun. The burger also contains American cheese, bacon, and IHOP sauce. 

Read more:IHOP debuts a burger with a pancake bun as the chain reignites the IHOb controversy

News of the pancake-burger hybrid quickly lit up social media. 

Some people were intrigued by the over-the-top burger. 

Others were less impressed. 

IHOP president Darren Rebelez told Business Insider that the pancake-burger hybrid is something that the chain has been working on since before it relaunched its burger line a year ago.

"People kept asking us, 'When are you going to have a burger with pancakes?'" Rebelez said.

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23 PHOTOS
Good Eats: 23 unique hamburger recipes
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Good Eats: 23 unique hamburger recipes

Bacon Burgers on Brioche Buns by Food & Wine

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Southwest Burgers with Pepper Jack Cheese and Avocado Salsa by Blogging Over Thyme | Laura Davidson

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Chianti Burgers with Caramelized Onions by Food & Wine

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Blue Ribbon Barbecue Chicken Cheeseburgers by Food & Wine

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Torta Burgers with Refried Beans, Sharp Cheddar & Pickled Peppers by Big Girls Small Kitchen | Cara Eisenpress

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Cheddar BLT Burgers with Tarragon Russian Dressing by Food & Wine

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Bite-Size Bulgogi Burgers by Kitchen Daily Editors

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Bacon Burgers with Cilantro Yogurt Sauce by Food & Wine

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Buffalo Burgers by Campbell's Kitchen

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Double Cheeseburgers, Los Angeles-Style by Food & Wine

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Grilled Cheese Bun Burgers by Oh, Bite It | Amy Erickson 

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Turkey Burgers with Spicy Pickle Sauce by Food & Wine

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Fresh and Juicy Veggie Burgers by Food & Wine

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Bacon Goat Cheese Burgers with Honey and Arugula by Cooking and Beer | Justine Sulia

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Rosemary-Lemon Turkey Burgers with Brie, Raspberry Jam & Arugula by The Kitchen Prep | Dianna Muscari

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Inside Out Cheeseburger by Kraft Singles

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Healthified Cowboy Turkey Burgers & Ranch Slaw by The Skinny Fork | Amanda Plott

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Chimichurri-Style Burgers by Kitchen Daily Editors

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Singles Sliders by Kraft Singles

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Vietnamese-Style Banh Mi Burgers by Food & Wine

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Beef Burgers with Sweet-n-Smoky Ketchup by Food & Wine

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Wild West Picante Burgers by Campbell's Kitchen

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Grilled Maui Burgers by Campbell's Kitchen

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