Arizona lawmaker becomes the first model in state legislature with plus-size clothing brand campaign

Arizona State Rep. Alma Hernandez, at just 26 years old, is the youngest lawmaker of the Arizona House and the youngest woman ever elected to the chamber. On top of that, when she won her seat in the 2018 midterm elections. she became the first Mexican-American Jewish woman to serve.

Now, the Democrat representing District 3 in Tucson is one of seven women featured in a national campaign for plus-size clothing brand Eloquii, which likely makes her the only person in the legislature who is also a fashion model.

Hernandez's pictures and videos have already been shared on the company's social media and throughout subways cars in New York City.

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Alma Hernandez is a model
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Alma Hernandez is a model
Making my 2nd 🚊 debut! Sorry not sorry🎀 Another day another subway appearance 💁🏽‍♀️this time y’all can catch me before getting on the #nysubway thanks to all my friends on the east coast sending me these pictures!! #nyc #plussizemodel #plussizefashion #womenempowerment #bodypositivity #werkwerkwerk #lizzo inspired ❤️ shop @eloquii and get 20% off and free shipping using my code: Alma
Meet Alma, state legislator, Arizona • How do you #MODELTHAT? “In my world of politics, you need to be bold, strong and courageous tackling every challenge thrown your way. No matter the outfit I am wearing or the color I strive to help others feel confident and empowered just the way I feel when I am wearing a suit and walking down the halls to my office. Confidence is key in my line of work and in order to feel confident you need to be confident with yourself.”
Hi it’s me just living my best life💁🏽‍♀️🙊❤️✨shout out to @lizzobeeating for inspiring me and showing me to LOVE MYSELF shout out to all the women who uplift other women and are breaking barriers and stereotypes so proud of us!💕 This modeling experience will be one I will never forget thank you @eloquii #modelthat #latinawoman #plussizemodel #livingmybestlife #hairflip #besostothehaters enjoy this video 😘 p.s for y’all asking who does my hair it’s @lushlocks_angelica in Tucson!
Behind the scenes of my shoot and yes of course I asked for bachata and reggeaton! Thanks to my amazing friend @sjaimef who was there with me every step of the way to support me I love you! And huge thanks to @jsmcasting @angelacitrola for finding 🕵🏼‍♀️ me on social media and recommending me on over to the company for this shoot! Y’all are good! The entire team was amazing! Much love to you all at @eloquii and @milk studios for everything and for making me feel extra FABULOUS✨💃🏽💅🏽🙇🏽‍♀️ #positivevibes #eloquii #modelthat #plussize #plussizemodel modeling #loveyourself #befierce #smize #livingmybestlife if politics fails you know where I’ll be🤣💆🏽‍♀️
I’m so excited that I made it back home for the @hunterhayes concert tonight!❤️🌵👢👯‍♀️ #sistergoals #countrymusic
It was so great to attend the @azdemparty annual dinner with my family and friends tonight! #prouddemocrat #turnazblue #azleg ❤️
Huge shout out to the 19 legislators who came out for our bi-partisan beer caucus today! It’s always great to be among colleagues in a non-legislature environment! Thanks to HighGround Chuck Coughlin, Doug Cole, Scott Smith, Patrick Cunningham, Paul Bentz, Patrick Barrett for helping me do this! Great spot at the @thevigaz 👏🏽🍻#azleg #bipartisan #beercaucus
Felt pritis👱🏽‍♀️✨*pre having Indian food&ruining my dress*😫 #icantwearwhite #feelingcute
SOMEONE PINCH ME 😱SO PROUD TO HAVE FULFILLED A DREAM OF MINE TO MODEL inside Milk Studios @milk ! MAMA WE MADE IT!! 👱🏽‍♀️🎉💅🏽I’m beyond excited and blessed for the countless opportunities I’ve been given throughout my life and I’m happy to announce that I was selected to model for an @eloquii campaign! I am forever proud and honored to have done so and hope to be an inspiration to other strong beautiful women around the world❤️Thanks to those who always support and believe in me!! Swipe for more pictures ⬅️ #modelthat #eloquii #plussizemodel #proud #isthisreallife #milkstudios #xoq #plussizefashion #loveyourself #dontletanyonedullyoursparkle girlfriends ✨
We didn’t plan on matching but I did love it!💅🏽❤️ it’s always great to have some fun with my senator Sally Ann Gonzales! We love representing our district even at Lobbyist VS Legislator games! ⚾️💁🏽‍♀️ #LD3 #azleg
Thanks y’all for the love on my special day I appreciate it💁🏽‍♀️🎉💕There’s nothing like spending my birthday at the capitol voting and representing my district surrounded by some of my favorite people! Shout out to my amazing legislative assistant @whynottry2 for organizing a surprise office party! I’m feeling 2️⃣6️⃣✨and looking forward to another successful blessed year! Cheers 🥂 #birthdaygirl #26yearsold #youngelectedofficials
Thanks to Gabriel’s Angels Pet Helping Kids organization for stopping by the capitol today and bringing George to say hello! I shall say having 5 dogs and being away from them 4-5 days out of the week is sad but this brightened up my day🐶❤️#dogsatwork YES PLEASE! #gabrielsangels
Hello 💁🏽‍♀️ and welcome to my office #122 I’m excited to be here and serve the district that raised me! Today my doors officially opened. You know where to find me for the next 2 years! Positive vibes only💆🏽‍♀️💅🏾 much love to all who made this possible! Mama y Popa we made it you now have two children serving in the House! ❤️ #ahernandez #dhernandez #youngelectedofficials #democrat #azleg #goldwall
Yesterday I was surrounded by my amazing family and friends as I took the oath of office alongside my brother who is now serving his second term. We are the first brother and sister duo serving together. I’m also the youngest legislator that was sworn in this session and the first Jewish Latina elected ever! It was one of the greatest moments of my life and I could not be prouder to be where I am today. I truly would not be here if it weren't for all of you who worked so hard to help me get to this moment! Many of you know it has not been an easy journey for me and I want this to be a lesson for all the young girls in my community who dream of becoming what they want to be that no matter how many obstacles and hurdles we are faced with it is ALL possible. Beating all odds I am proud to say that we all did this and I am now elected to serve the community that raised me. Thank you, mom and dad, for believing in your kids and showing us that giving up is not an option in the Hernandez home. Happy 60th Birthday, Mamá see you soon! #sisepudo #proud #baruchhashem #azleg #momawemadeit #yearsinthemaking
Came down with a terrible cold this week 😐but I must say I love my new pictures that I will be using for my first lit piece! Because I still yet to actually print one although some have already claimed otherwise...anyways Tucson ❤️
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After a follow up from the company and a discussion with her sister and her brother (Rep. Daniel Hernandez, D-Tucson), she joined other women, including those who work in law enforcement, television production, engineering and nursing, to model for the brand.

The #ModelThat campaign hopes to send "the message that it's about who you are, how you feel and how you change your corner of the world," CEO Mariah Chase told Forbes.

Eloquii

"The #MODELTHAT campaign has shown me that anything and everything is possible and you should never be ashamed of who you are,” Hernandez wrote on Instagram. “I am so honored to be a brand ambassador for a national clothing campaign that represents me and the millions of women who are not a size 0.”

Eloquii features clothing in sizes 14 and larger and has stores in Washington, D.C., Houston, Chicago, Detroit, Miami and New York City.

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