To celebrate the upcoming premiere of "Stranger Things 3" this July 4th, Coca-Cola is bringing back an old recipe from the '80s some might remember as New Coke.
The New Coke formula first hit shelves in 1985 but was discontinued after only 74 days. While the product was initially, well, kind of a failure, Coca-Cola is hoping the comeback will be more successful.
In partnership with Netflix, New Coke will be featured in several episodes of "Stranger Things" Season 3, which will be set back in the year of 1985. According to a press release, the show's team wanted to make the setting as accurate as possible and even visited the Coca-Cola archives in Atlanta to study packaging and advertising from the year.
You can see the New Coke cans in the "Stranger Things" preview video below:
“We’re excited to partner with Netflix and play a key role in recreating the summer of 1985 in a uniquely Coca-Cola way," Geoff Cottrill, senior vice president of strategic marketing, Coca-ColaNorth America said.
Off-screen, consumers will be able to get New Coke online. It will have a limited release of 12-ounce cans available for purchase at CokeStore.com/1985, which will be included in a bundle of limited-edition "Stranger Things" Coca-Cola and "Stranger Things" Coke Zero Sugar glass bottles. The website will be open for business starting Thursday, May 23 at 5 pm, but supplies are only expected to last a couple of weeks.
Photo: Courtesy of Coca-Cola
Coca-Cola will also release new "Stranger Things" packages with specialized cans of the original Coke formula as well as Coke Zero Sugar. The cans will include "sip and scan" labels that will unlock chances to win various "Stranger Things" experiences as part of the "Enjoy Coca-Cola" summer campaign.
And finally, if you live in New York City, you'll have another chance to try New Coke at an event being held at Barcarde Chelsea on May 23rd at 6 pm. Join Coca-Cola for gaming, 1985 nostalgia and an "upside-down" Stranger Things-inspired vending machine.
So get to NYC or be ready by your computer for the anticipated release. While we haven't had the chance to try the New Coke formula just yet, we're betting it will be an Eleven out of 10. (Get it?)
Coca-Cola through the years
Coca-Cola through the years
UNITED STATES - CIRCA 1950s: Teenaged girl with bottle of Coca-Cola. (Photo by George Marks/Retrofile/Getty Images)
(GERMANY OUT) *23.03.1912-16.06.1977+Physiker, Raketenforscher, D/USA- PortrÃ¤t mit Coca-Cola-Flasche- 1963 (Photo by ullstein bild/ullstein bild via Getty Images)
FRANCE - MAY 01: Centenary of Coca-Cola In France In May, 1986. (Photo by Didier CONTANT/Gamma-Rapho via Getty Images)
BOHOL, PHILIPPINES - 1988/01/01: A lemur clings to a coke bottle. . (Photo by Roland Neveu/LightRocket via Getty Images)
Bottles of Coca-Cola, Tab, and Sprite on the shelf of a grocery store in New York City, USA, September 1988. (Photo by Barbara Alper/Getty Images)
SAN FRANCISCO - JANUARY 16: Bottles of Coca-Cola are seen on the shelf at Tower Market January 16, 2004 in San Francisco, California. Coca-Cola is being investigated by U.S. regulators over allegations raised by a former employee that it had inflated its earnings. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO - JANUARY 16: Cans of Coca-Cola are seen on the shelf at Tower Market January 16, 2004 in San Francisco, California. Coca-Cola is being investigated by U.S. regulators over allegations raised by a former employee that it had inflated its earnings. (Photo by Justin Sullivan/Getty Images)
UNITED STATES - OCTOBER 20: Bottles of Coca-Cola and Diet Coke are displayed on a shelf in an Associated Supermarket in New York Thursday, October 20, 2005. Coca-Cola Co. said third-quarter profit surged 37 percent, the biggest gain in more than a year, as sales rebounded in the U.S. and demand for Powerade sports (Photo by Ramin Talaie/Bloomberg via Getty Images)
PARK RIDGE, IL - NOVEMBER 07: 2-Liter bottles of Vanilla Coke as seen in a grocery store November 7, 2005 in Park Ridge, Illinois. Atlanta-based Coca-Cola Co. has said it plans to discontinue its Vanilla Coke in the US by the end of the year. (Photo by Tim Boyle/Getty Images)
NEW YORK - FEBRUARY 19: A general view of the new aluminum Coca-Cola bottle at Mercedes Benz Fashion Week Fall 2009 Collections at Bryant Park on February 19, 2009 in New York City (Photo by Donald Bowers/Getty Images for The Coca Cola Company)
Bottles of Coca-Cola Co.'s Coke brand soda sit on a shelf behind the bar at Smith & Wollensky in New York, U.S., on Monday, Feb. 22, 2010. Coca-Cola Co., the world's biggest soda maker, agreed to buy the North American operations of bottler Coca-Cola Enterprises Inc., more than six months after PepsiCo Inc. moved to bring its bottlers in-house to cut costs. Photographer: Daniel Acker/Bloomberg via Getty Images
LONDON, ENGLAND - MARCH 19: Rita Ora attends photocall to celebrates 100 years of the Coca-Cola Contour Bottle at the Coca-Cola Contour Centenary Bar on March 19, 2015 in London, England. (Photo by Mike Marsland/WireImage)