9 new makeup launches we can't wait to try in May
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No matter if you're more of a mascara and chapstick kind of gal or can spend hours browsing the aisles at Ulta, to us, there's nothing as riveting as a new makeup launch.
Our beauty editors can spend years pouring over blogs to read reviews on the latest new products to hit the shelves. We find delight in testing out new beauty creations, watch tutorials online and join waitlists for the most exciting collaborations (like MAC's new Aladdin eyeshadow palette). Some of you may be rolling your eyes, but for us, makeup can be the ultimate form of self-expression. And each day, we have the opportunity to create something new with it.
Whether you're looking for the ultimate primer upgrade or to shake up your eyeshadow options, here are our favorite beauty products hitting the shelves this month.
A paraben-free product packed with bilberry seed oil and vitamin E for a subtle shiny gloss.