Vera Wang on her revolutionary work in bridal after 30 years

No one can deny that Vera Wang has spearheaded the bridal industry.

After 30 years in the bridal market and creating 59 (soon to be 60) full collections, Wang's skill level is unmatched. During a recent conversation for the designer's White by Vera Wang partnership with David's Bridal,  Wang detailed her decades-long experience as a bridal pioneer.

"I think we are part of the reason --In fact, we are the main reason -- that bridal fashion has changed in the last 30 years. This is our 30th anniversary this year of doing bridal and I think during that time if you just look back to the '80s and since then what has happened and transpired in bridal has been nothing short of a revolution," Wang says. "I have to say that we are very much part of that. In all honesty, we were the first to work in color, the first to do tuxedos, the first to do pieced lace dresses. When I first started, bridal was very much a commodity."

"There's almost no technique that we have not exhausted in bridal for 30 years. Considering that's two collections a year, I believe I just finished my 59th collection about a week ago. So my 60th will be in October which will really mark the anniversary of our company."

Beyond Wang's global bridal business -- creating wedding gowns for everyone from Sharon Stone, Kate Hudson, Alicia Keys, Khloe Kardashian, Chelsea Clinton (the list goes on) -- what the designer really wants people to realize is that bridal is just one facet of their fashion conglomerate.

"We really are a fashion company. I think thats one of things people may not realize because we dress so many people on the red carpet for the Golden Globes, the Oscars, The Emmys -- every single award show. We have always been a presence for 30 years. Starting with Sharon Stone and in recent, Constance Wu," the designer explains. "I think what we really are is a fashion house that also specializes in bridal. There's a very big difference. We are not truly a bridal house but we are people that have invested enormous time, attention and energy to weddings."

"Every wedding we have done for a celebrity has been an expression of their trust in me to do something they really feel is unique and to them," she added.

For someone that's seen every wave of the fashion industry change and evolve in recent decades, Vera Wang is constantly challenging herself to reinvent and innovate collection after collection, since 1989. She notes that straying away from traditional white gowns is nothing new for her and that  'freedom' is the key word for the 2019 bride.

"You want to know what it's really about for the 2019 bride? It's about freedom. It's about being yourself. It's your day. You should be able to express your own originality and who you are, whoever that is. And the diversity of not only the brides, but how they chose to look, how they chose to celebrate. Whether it's destination (which seems to be a huge trend right now) or whether it's something simplistic or earthy or highly sophisticated."

"This year it's about looking at the bride from 360 degrees. At every angle it's a different shape which is fascinating to me. I think that kind of freedom came this year because I'm always trying to challenge myself to shake it up. So that freedom is what's so new. And the use of color -- we've been doing color for 28 years. So, color or black or nude are not new vocabulary for my house. It's how I play with them and how I use them and how I make white look less traditional."

The American designer is also making a case for the groom, noting in today's era importance of equality, weddings are not just about the female.

"I think it's about the bride and also the groom. Let's not forget him today anymore. He has a lot to say. It's much more of a shared experience than simply the bride. It's very much a couples affair and they share that experience together. That did not exist as much four years ago."

The one thing Vera Wang wishes brides would stay away from? "I always had a problem with overly made up."

"If the dress has a lot going on and is hyper-romantic or hyper-extravegant, then maybe you downplay the makeup and the hair--and vice versa. If you are getting married in a more minimal architectural statement of shape, like Meghan Markle, than you can take a chance with hair and make up. It's a tension and a balance you are trying to create in the overall look," Wang explains of the juxtaposition brides should discern. 

"We are always about reinventing that vocabulary and offering brides alternatives to what's out there. That has been our whole reason to be in bridal. The day I can't do that anymore will be the day I stop," Wang says.

"And I always say, don't forget the flowers. A bad bouquet can ruin the entire image like a bad veil"

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Vera Wang in recent years
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Vera Wang in recent years
NEW YORK, NEW YORK - MARCH 14: Fashion designer Vera Wang attends the Hudson Yards Grand Opening Party at Hudson Yards on March 14, 2019 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images)
NEW YORK, NEW YORK - MARCH 14: Designer Vera Wang attends The Shops & Restaurants at Hudson Yards Preview Celebration – Red Carpet Arrivals on March 14, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Related)
NEW YORK, NY - JANUARY 11: Designer Vera Wang attends An Evening with Vera Wang presented by Brides and David's Bridal on January 11, 2019 in New York City. (Photo by Cindy Ord/Getty Images for WHITE by Vera Wang)
NEW YORK, NY - OCTOBER 25: (L-R) Donna Karan, Calvin Klein and Vera Wang attend Fashion Group International, Night Of Stars 2018 at Cipriani Wall Street on October 25, 2018 in New York City. (Photo by Paul Bruinooge/Patrick McMullan via Getty Images)
NEW YORK, NY - OCTOBER 25: Vera Wang attends Fashion Group International, Night Of Stars 2018 at Cipriani Wall Street on October 25, 2018 in New York City. (Photo by Paul Bruinooge/Patrick McMullan via Getty Images)
NEW YORK, NY - OCTOBER 25: Vera Wang speaks during the Fashion Group International, Night Of Stars 2018 at Cipriani Wall Street on October 25, 2018 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images)
NEW YORK, NY - SEPTEMBER 8: Vera Wang attends the women's final on day 13 of the 2018 tennis US Open on Arthur Ashe stadium at the USTA Billie Jean King National Tennis Center on September 8, 2018 in Flushing Meadows, Queens, New York City. (Photo by Jean Catuffe/GC Images)
NEW YORK, NY - AUGUST 27: Cheryl Scharf, Anna Wintour, Vera Wang attend the opening night gala of the 2018 tennis US Open held at Arthur Ashe stadium of the USTA Billie Jean King National Tennis Center on August 27, 2018 in Flushing Meadows, Queens, New York City. (Photo by Jean Catuffe/GC Images)
NEW YORK, NY - AUGUST 27: Vera Wang attends the opening night gala of the 2018 tennis US Open held at Arthur Ashe stadium of the Billie Jean King Tennis Center on August 27, 2018 in Flushing Meadows, New York City. (Photo by Jean Catuffe/GC Images)
NEW YORK, NY - JUNE 04: Jasmine Sanders and Vera Wang attend the 2018 CFDA Awards at Brooklyn Museum on June 4, 2018 in New York City. (Photo by Taylor Hill/FilmMagic)
NEW YORK, NY - JUNE 04: Vera Wang attends the 2018 CFDA Fashion Awards at Brooklyn Museum on June 4, 2018 in New York City. (Photo by Michael Stewart/FilmMagic)
NEW YORK, NY - MAY 07: (L-R) Ariana Grande and Vera Wang attend the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City. (Photo by Kevin Tachman/Getty Images for Vogue)
NEW YORK, NY - MAY 07: Vera Wang and Ariana Grande attend "Heavenly Bodies: Fashion & the Catholic Imagination", the 2018 Costume Institute Benefit at Metropolitan Museum of Art on May 7, 2018 in New York City. (Photo by Taylor Hill/Getty Images)
NEW YORK, NY - MAY 07: Vera Wang and Ariana Grande attend the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City. (Photo by Matt Winkelmeyer/MG18/Getty Images for The Met Museum/Vogue)
NEW YORK, NY - APRIL 25: Vera Wang attends the "Being Serena" New York Premiere at Time Warner Center on April 25, 2018 in New York City. (Photo by Mike Pont/WireImage)
NEW YORK, NY - APRIL 25: Fashion designer Vera Wang is seen leaving the HBO documentary series premiere of 'Being Serena' at Time Warner Center on April 25, 2018 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NY - APRIL 24: Vera Wang attends Barneys New York and Chef Mark Stausman celebration of The Freds At Barneys New York Cookbook on April 24, 2018 in New York City. (Photo by JP Yim/Getty Images for Barneys New York)
LOS ANGELES, CA - FEBRUARY 20: Vera Wang arrives to the Council of Fashion Designers of America luncheon held at Chateau Marmont on February 20, 2018 in Los Angeles, California. (Photo by Michael Tran/FilmMagic)
LOS ANGELES, CA - FEBRUARY 20: CFDA Board member/host Vera Wang attends the Runway To Red Carpet, hosted by Council of Fashion Designers of America, Variety and WWD at Chateau Marmont on February 20, 2018 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images)
NEW YORK, NY - NOVEMBER 02: David Chu and Vera Wang attend China Institute 2017 Blue Cloud Gala at Cipriani 25 Broadway on November 2, 2017 in New York City. (Photo by Patrick McMullan/Patrick McMullan via Getty Images)
NEW YORK, NY - OCTOBER 30: Vera Wang attends "Rolling Stone Stories From The Edge" World Premiere at Florence Gould Hall on October 30, 2017 in New York City. (Photo by Theo Wargo/Getty Images)
NEW YORK, NY - OCTOBER 24: Vera Wang attends the 2017 WWD Honors at The Pierre Hotel on October 24, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images)
NEW YORK, NY - OCTOBER 17: Vera Wang attends as Dylan Lauren celebrates the Sweet 16 of Dylan's Candy Bar on October 17, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Dylan's Candy Bar)
NEW YORK, NY - SEPTEMBER 08:Vera Wang at Day 13 of the US Open held at the USTA Tennis Center on September 8, 2018 in New York City. (Photo by Adrian Edwards/GC Images)
NEW YORK, NY - JUNE 26: Vera Wang attends a private event to honor Anna Wintour being appointed a Dame Commander of the Order of the British Empire on June 26, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - JUNE 26: Vera Wang attends a private event to honor Anna Wintour being appointed a Dame Commander of the Order of the British Empire on June 26, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - JUNE 26: Vera Wang attends a private event to honor Anna Wintour being appointed a Dame Commander of the Order of the British Empire on June 26, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - JUNE 7: Vera Wang attends 2017 Stephan Weiss Apple Awards at Urban Zen on June 7, 2017 in New York City. (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)
NEW YORK, NY - JUNE 07: Zainab Salbi, Vera Wang, Hillary Rodham Clinton, Donna Karen and Nadja Swarovski attend the 2017 Stephan Weiss Apple Awards on June 7, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Urban Zen Foundation)
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