Woman with 'disgusting' hairy armpits in Nike Instagram sparks debate: 'STOP DEGRADING HER'

There’s no faux fur here.

An ad on the Nike Women’s account featuring a woman proudly baring her unshaven armpit has sparked a debate online — and the comment section is getting prickly.

“No dude, this is not freedom this is not a type of ‘i love my body,’” wrote one Instagram user whose comment has garnered nearly 1,500 likes. “this is bulls**t shave that s**t.”

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Big mood @annahstasia.

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The Nike ad features Nigerian-American singer Annahstasia posing in a Nike sports bra with one arm raised over her head, defiantly displaying her natural armpit hair. The sportswear company posted a photo of the LA-based singer on their Nike Women account with the caption, “Big mood.”

The Nike post comes during a growing “au natural” movement in which women are electing to not shave their body hair — for some, it’s a protest of mainstream beauty standards. And the laissez-faire attitude towards shaving legs, underarms, upper lips and more is in vogue with stars like Amandla Stenberg and Lourdes Leon strutting down red carpets flaunting their natural fur.

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Nature is as patient and endless as it is violent.
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Sunny disposition
@viviennewestwood I’m ready to work 👀 Snapped by enabler @franknesbitt
Stopped playing nice in 2015
The young prince #sacredbull @sixbrandweb @ganna_bogdan
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Have you ever seen an angel? Art by @chickensandwaffles 📷 #120 #LA
Be my vessel ?
Some things are sacred. Most things are fluff
“Abuse of power comes as no surprise” -Jenny Holzer “Truisms”
...Sickening.
I’ll keep you warm. All the way in deep space.
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However, as the heated volley in the comment section of the Nike Women’s Instagram post shows, not everyone is supportive of women’s public display of their natural body hair.

“For f***sakes shave your da*n pits,” wrote one user. “This is DISGUSTING.”

While several users commented with the green throwing up emoji, other users implied that women who didn’t shave their body hair only made them unattractive to men.

“All I can say is good luck finding a bloke who will shag you after seeing you have the same amount of body hair as he does.....” wrote one user.

Another female Instagram user wrote, “The only good thing about this is that the rest of us who still shave&wax will have more men around.”

However, the barrage of negative comments were quickly outnumbered by those in support of the queer singer’s armpit hair, and pointing out the sexist beauty standard.

“STOP DEGRADING HER JUST BECAUSE SHE HAD BODY HAIR! YOU DONT SAY THE SAME ABOUT MEN WITH ARMPIT HAIR. HER BODY HER CHOICE,” wrote one Instagram user.

Another user added, “Guess what: women are human beings. We can do whatever we want with our bodies...We don't have to live up to anyone's expectations except our own. Nike, love it!”

 

While some online praised Nike for supporting the “natural movement,” others accused the sportswear company of using it as a way of virtue signaling.

“What's ridiculous about it that they make it as a statement, and absolutely not natural the way these ‘wannabe natural girlpower’ girls,” argued one user. “When I was a teenager, girls really had pit hair, but it was natural, and I can tell you it was not nice and smelled really bad!! So off with the hair and on with the roll-on pls!”

RELATED: Scroll through below to see another body positive activist

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Woman with body hair ditches the razor
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Woman with body hair ditches the razor
i genuinely don’t know how to process all my feelings and emotions from today. i am so pleasantly overwhelmed by the power and strength of women. thank you amy @underneath_we_are_women for starting such an important project, and for bringing so many incredible women together. i am in awe. 😍✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #happyandhairy #nomorehiding #loveyourself #bodyhairdontcare #bodyhair #bodyhairlove #hairywoman #hairywomen #hairygirls #hirsutism #girlswithbodyhair #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #bodylove #underneathwearewomen #women #womenpower #womenareamazing
someone recently asked me why i am trying to normalize body hair when my amount of body hair isn’t “normal”. my reply was... who says it isn’t?! 1 in 10 women have PCOS and a number of them have hirsutism. just because it’s often not seen or talked about because people are hiding in shame doesn’t mean that it is abnormal. i am tired of this being kept in the dark. i want to be seen and i want this to be talked about. i firmly believe that visibility is the first step toward attitudes changing and minds being opened and i am more than happy to be a part of that! ✨ ETA: there are powerful women who have gone before me with their stories. in fact, they all empowered me. i’m not the only one making this more visible ✌🏼 @thisislittlebear @lunchboxscoresagain @bebeardiful_x & @harnaamkaur to name a few. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #happyandhairy #nomorehiding #loveyourself #bodyhairdontcare #bodyhair #bodyhairlove #hairywoman #hairywomen #hairygirls #chesthair #hairychest #hirsutism #girlswithbodyhair #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #bodylove #visibility #normalizebodyhair
pretty in pink! 🎀 my last few photos have been of my legs. i guess i’m really feeling them lately 😊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ p.s. i owe several awesome ladies some messages 💖 i have been dealing with a lot of change and transition in my life these past couple weeks. it’s nothing bad, quite the contrary actually, but i am just trying to get used to my new life 😊 thanks for your patience with me! i’ll be more myself soon 🤞🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #happyandhairy #nomorehiding #loveyourself #bodyhairdontcare #bodyhair #bodyhairlove #hairywoman #hairywomen #hairygirls #girlswithbodyhair #hirsutism #bodyhairisbeautiful #hairy #hairylegs #leghair #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #bodylove #feelingmyself
it’s been wonderful to be with family the last few days but there’s just nothing quite like being in your underwear in the comfort of your own home 😂 amirite?! 🙌🏼 i love the patterns, the curls, the waves, and the thickness of my hair.... all things that we typically appreciate and admire about the hair on our heads. but why not body hair too? 😊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #happyandhairy #nomorehiding #loveyourself #bodyhairdontcare #bodyhair #bodyhairlove #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #hairylegs #leghair #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #bodylove
who decided chest hair is masculine? it grows naturally on my womanly body and covers my breasts. it feels perfectly feminine to me 🎀💖 • #happyandhairy #nomorehiding #loveyourself #bodyhairdontcare #chesthair #hairychest #hairybreasts #bodyhair #bodyhairlove #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #normalizebodyhair
what a difference a year makes! the last time i shaved my legs was about a year ago to document my knee injury. it amazes me to see my shaved legs - i hardly recognize them! 😲 my legs are beautiful and awesome NO MATTER WHAT but it’s so interesting to see the differences and really recognize how “normal” my hairy legs have become to me 😭🌱 • #happyandhairy #nomorehiding #loveyourself #bodyhairdontcare #bodyhair #bodyhairlove #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #hairylegs #leghair #leghairdontcare #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #bodylove #normalizebodyhair
this photo is from last week... i still love these colors together! 👗👛🐬🌸💎🎀 • #happyandhairy #latergram #nomorehiding #loveyourself #bodyhairdontcare #chesthair #hairychest #bodyhair #bodyhairlove #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #bodylove #fatshion
so happy to have my story shared by @theeverybodybeautystandard! please go check it out 💛 • #happyandhairy #nomorehiding #bodyhairdontcare #bodyhair #bodyhairlove #leghair #hairylegs #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #loveyourself
one of the things that has helped me with embracing my body hair was finding things that i appreciate about it. sometimes my tummy hair makes this squiggle after i have been wearing a swimsuit or working out. i think it is so cute!!!☺️🌀 . #happyandhairy #bodyhairdontcare #bodyhair #bodyhairlove #hairystomach #hairytummy #hairybelly #squiggle #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #bodypositive #bodypositivity #bodyhairpositivity
this is for the teenage girl who feels terrified because of the hair spreading all over her body. for the woman who has never seen another woman who looks like her. for anyone hairy, whether they are hirsute or not, who feels alone. you are not alone! 💖 we are beautiful. #happyandhairy #representation #youarenotalone #bodyhairdontcare #bodyhair #bodyhairlove #hairychest #hairystomach #hairyarms #hairylegs #haireverywhere #hairy #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #notyourfetish #effyourbeautystandards #pcos #bodypositive #bodypositivity #bodyhairpositivity #body4me
my very hairy arms 🌱 i was bullied and harassed as a teenager because of these arms, which brought me deep shame. when i was 20 a group of jerks spotted my arms and took pictures of me while i was standing in a security line at an airport, which made me feel incredibly embarrassed. for fifteen years i wore long sleeves year-round to hide these arms. i shaved my arms when i finally decided to start dating in my late 20's, convinced that no romantic partner would accept me for who i am. for a long, long time i thought that my own hairy arms caused all of this pain and discomfort that i went through. but it didn't. you know what did? ignorance. closed minds. fear. there were all these judgments about this part of my body being gross or weird or unusual, but it's JUST HAIR. the same hair that grows on our head that we are so desperate to maintain. the same hair that sprouts from our eyelids that we like to emphasize with length and thickness. the same hair that forms eyebrows that just have to be on fleek. there is nothing wrong with hairy arms. there is everything wrong with people's close-minded judgments about women with hairy arms. . #happyandhairy #bodyhairdontcare #bodyhair #bodyhairlove #hairyarms #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #bodypositive #bodypositivity #bodyhairpositivity #bullies #harassment #fear #shame #ignorance #itsjusthair
it's hard to believe that summer is basically over already! yesterday was the last pool day of the year for me. this has been an incredible summer for me personally for a number of reasons, but a huge reason was wearing my first bikini!!! 👙 as a teenager and young woman i always wore oversized t-shirts over my swimsuits. eventually i transitioned to a rashguard and shorts. in the last few years i developed enough confidence to rock a one-piece suit, but only after shaving for literally hours in preparation (shaving back hair by yourself is a mission that seems impossible but i found a way 😂). it's so amazing to leave that all behind. to just be free and have the sun shine on my entire body that i used to cover up and shield. i love seeing my hair shimmer in the sun and watching its movement in the water. i've always enjoyed swimming ever since i was a little girl and this summer i feel like i was able to capture a bit of that freedom and fun again 😍 it makes me so abundantly happy! . #happyandhairy #nomorehiding #bodyhairdontcare #bodyhair #bodyhairlove #hairychest #hairystomach #hairytummy #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #fatshion #loveyourself #torrid #bikini #fatkini #swimming #pooldays #freedom #imafish 🐠
so happy to have my story shared by @theeverybodybeautystandard! please go check it out 💛 • #happyandhairy #nomorehiding #bodyhairdontcare #bodyhair #bodyhairlove #leghair #hairylegs #hairywoman #hairywomen #hairygirls #hirsutism #bodyhairisbeautiful #hairy #notyourfetish #effyourbeautystandards #pcos #pcosgirl #bodypositive #bodypositivity #bodyhairpositivity #loveyourself
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Yahoo Lifestyle’s requests for comment from Nike have not been answered.

One user argued that the expectation of women to be clean-shaven is simply a marketing ploy from the beauty industry. According to Vox, news of a woman cutting herself while shaving her legs made national news in the 1920s. But by the 1950s, women’s grooming had become mainstream. “Sorry to say but shaving under the armpits was pushed by marketing to sell more razors,” wrote one user. “It is plainly a social construction. And instead of imposing your views, you should respect your fellow humans.”

Meanwhile, others online were simply confused about all the fuss over a little fur.

“It's simply hair on a body,” wrote one user. “Female or male doesn't matter. It's just hair.”

Another Instagram user questioned why there was so much hate in the comment section when the photo “is beautiful on so many different levels,” adding that she loved the bra and the model’s confidence. Her comment garnered over 1,000 likes on Instagram. “No one is forcing anyone to [look like] anything.. she’s just a model that has armpit hair. I think this beautiful woman deserves more love... the hate is unnecessary.”

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