What in the world is going on with this $300 pair of denim underwear

It usually goes without saying that underwear should be two things: comfortable and discreet.

Unless you are speaking to the folks behind Y/Project, a Parisian fashion brand that just debuted a pair of drawers that has shoppers asking one major question: why?

The denim panties, which are being sold for a head-scratching £235 (about $306) by retailer SSENSE, sacrifice basic comfort for the promise of helping the buyer take their "Canadian tuxedo to the next level."

"Denim can be cheeky. And eye-catching," a blog post on the peculiar item reads. "These 'brief-style shorts' can be worn under or over pants, meaning they’re far more versatile than what you’d traditionally expect from a pair of briefs. Underwear that doesn’t need to stay 'under there.'"

However, despite the multiple utilitarian features of the panties, such as real pockets and belt loops, the garment seems to have left consumers feeling more chafed than chuffed.

"I have feelings about this," one user commented on Instagram. "Intense. Feelings."

"This def ain't it ladies," wrote another.

Multiple social media users seemed to echo the idea that the panties were unsanitary and might cause health problems like yeast infections for female wearers, an issue which the brand seemingly suggested taking probiotics to mitigate. Yikes.

Thanks, but for now, we think we'll be keeping our underwear 'under there,' despite how lame it may sound.

RELATED: Check out these cute (and hopefully chafe-free) denim wardrobe staples: