Giuliana Rancic's Fountain of Truth beauty line adds 3 new products to it's already beloved collection

It wasn't just that Giuliana Rancic wanted to revolutionize the beauty world. There was so much more behind the establishment of her brand, Fountain of Truth, in October 2018 -- and it all comes down to her health journey. 

It was a personal struggle for the E! News star as well. Rancic, who was diagnosed with breast cancer at the age of 36 and underwent a double mastectomy as part of her treatment, was on the search for a beauty line she could trust on her skin -- sans chemicals and parabens. 

"After I was diagnosed with breast cancer, I started doing research on the products I was using and the ingredients in them. It shocked me to see that so many of the popular beauty products I was using had dirty ingredients like sodium lauryl sulfates, phthalates and parabens, among other things, in them," Rancic, now 44, said in an interview to Well Insiders at the launch last year.

Her devotion to clean beauty lead to Fountain of Truth, and despite the brand's young age, already boasts a long list of beauty devotees for some of its products, including the Dream Cream Overnight Repair Mask and the Insta-Face Lift Elixir. In the wake of the brand's success and evolution of the clean beauty movement, the brand has recently added three more products to it's already popular line-up, including the Magic Wand Sculpting Eye Roller, Fresh Face Foaming Cleanser and the Skin Nutrition Booster Kit

All of these products stay true to the brand's commitment to chemical-free products. It's safe to say with these additions, and with plenty of more launches down the road, Fountain of Truth will continue to redefine the beauty industry in a way that is not just better for consumers, but better for the environment as well. 

Fountain of Truth is available for purchase on their website or at Ulta

RELATED: See more of the star over the years 

31 PHOTOS
Giuliana Rancic and Bill Rancic together
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Giuliana Rancic and Bill Rancic together
NEW YORK, NY - OCTOBER 05: Bill Rancic and Giuliana Rancic attend The Pink Agenda 10th Annual Gala at Three Sixty Degrees on October 5, 2017 in New York City. (Photo by Rob Kim/Getty Images)
BOSTON, MA - OCTOBER 22: Co-Hosts Bill and Giuliana Rancic attend the UnMask Cancer annual fundraiser to support patient care and cancer research at the the Dana-Farber Cancer Institute at the Mandarin Oriental Hotel on October 22, 2016 in Boston, Massachusetts. (Photo by Paul Marotta/Getty Images for Dana-Farber Cancer Institute )
NEW YORK, NY - OCTOBER 13: Bill Rancic (L) and television personality/event hostess Giuliana Rancic attend The Pink Agenda's 2016 Gala held at Three Sixty on October 13, 2016 in New York City. (Photo by Brent N. Clarke/FilmMagic)
NEW YORK, NY - OCTOBER 13: Bill Rancic (L) and television personality/event hostess Giuliana Rancic attend The Pink Agenda's 2016 Gala held at Three Sixty on October 13, 2016 in New York City. (Photo by Brent N. Clarke/FilmMagic)
CELEBRITY FAMILY FEUD - 'The Band Perry vs Giuliana Rancic and Melissa Joan Hart vs Paul Sorvino'- The celebrity families competing to win cash for their charities feature the families from famed country music and multi-award winning The Band Perry, and host and author Giuliana Rancic. In a separate game, family members from actress, director and producer Melissa Joan Hart will compete against the family of legendary actor Paul Sorvino ('Goodfellas'). This episode of 'Celebrity Family Feud' airs SUNDAY, JULY 24 (8:00-9:00 p.m. EDT), on the ABC Television Network. (Kelsey McNeal/ABC via Getty Images) STEVE HARVEY, GIULIANA RANCIC, BILL RANCIC
BEVERLY HILLS, CA - JANUARY 10: (L-R) Bill Rancic and Giuliana Rancic arrive to NBCUniversal's 73rd Annual Golden Globes After Party at The Beverly Hilton Hotel on January 10, 2016 in Beverly Hills, California. (Photo by Gabriel Olsen/FilmMagic)
CHICAGO, IL - JANUARY 03: Giuliana Rancic and Bill Rancic attend the Hormel Gatherings Great Play-On Party at Old Town Social on January 3, 2016 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images for Hormel Gatherings)
NEW YORK, NY - DECEMBER 05: Bill Rancic, Duke Rancic and Giuliana Rancic attend Kohl's Holiday Storybooth Pop Up on December 5, 2015 in New York City. (Photo by Craig Barritt/Getty Images for Kohl's)
NEW YORK, NY - OCTOBER 16: Bill Rancic and Giuliana Rancic attend the Pink Agenda Gala at Three Sixty on October 16, 2015 in New York City. (Photo by Sonia Moskowitz/Getty Images)
CHICAGO, IL - SEPTEMBER 30: Bill Rancic and Giuliana Rancic attend Restoration Hardware Celebrates The Opening Of RH Chicago - The Gallery At The Three Arts Club at Restoration Hardware on September 30, 2015 in Chicago, Illinois. (Photo by Jeff Schear/Getty Images for RH Chicago)
LOS ANGELES, CA - JUNE 17: Bill Rancic and Giuliana Rancic are seen leaving Craig's restaurant in Hollywood on June 17, 2015 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LAS VEGAS, NV - MAY 31: Bill Rancic (L) and television personality Giuliana Rancic attend the Le Vian 2016 Red Carpet Revue at the Mandalay Bay Convention Center on May 31, 2015 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Le Vian)
LAS VEGAS, NV - MAY 31: Bill Rancic (L) and television personality Giuliana Rancic arrive at the Le Vian 2016 Red Carpet Revue at the Mandalay Bay Convention Center on May 31, 2015 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Le Vian)
MIAMI BEACH, FL - NOVEMBER 07: Bill and Giuliana Rancic attends Cotton's 24 Hour Runway Show on November 7, 2014 in Miami Beach, Florida. (Photo by Thaddaeus McAdams/WireImage)
SANTA MONICA, CA - OCTOBER 18: Giuliana Rancic and Bill Rancic a pose for a portrait at the Elyse Walker Presents The 10th Anniversary Pink Party Hosted on October 18, 2014 in Santa Monica, California. (Photo by Charley Gallay/Getty Images)
SANTA MONICA, CA - OCTOBER 18: Bill Rancic and Giuliana Rancic arrive at the 10th Annual Pink Party held at Santa Monica Airport on October 18, 2014 in Santa Monica, California. (Photo by Michael Tran/FilmMagic)
UNIVERSAL CITY, CA - SEPTEMBER 29: Giuliana and Bill Rancic visit 'Extra' at Universal Studios Hollywood on September 29, 2014 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
SYDNEY, AUSTRALIA - SEPTEMBER 22: (EUROPE AND AUSTRALASIA OUT) (L-R) American entrepreneur Bill Rancic and Italian American television personality Giuliana Rancic pose during a photo shoot at The Park Hyatt Hotel, The Rocks on September 22, 2014 in Sydney, Australia. (Photo by Richard Dobson/Newspix/Getty Images)
NEW YORK, NY - SEPTEMBER 05: Giuliana Rancic and her husband Bill Rancic are seen outside Joan Rivers' Apartment on September 5, 2014 in New York City. (Photo by Raymond Hall/GC Images)
LAS VEGAS, NV - JULY 13: Television personalities Bill Rancic (L) and his wife Giuliana Rancic arrive at The North American Hairstyling Awards (NAHA) 25th anniversary celebration at the Mandalay Bay Convention Center on July 13, 2014 in Las Vegas, Nevada. (Photo by Bryan Steffy/WireImage)
LAS VEGAS, NV - JUNE 01: Bill Rancic (L) and television personality Giuliana Rancic arrive at the 2015 Le Vian Red Carpet Revue at the Mandalay Bay Convention Center on June 1, 2014 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Le Vian)
SANTA MONICA, CA - MAY 17: TV personalities Giuliana Rancic and Bill Rancic arrive at the Ovarian Cancer Research Fund's Inaugural Super Saturday LA event at Barker Hangar on May 17, 2014 in Santa Monica, California. (Photo by Gregg DeGuire/WireImage)
NEW YORK, NY - MARCH 19: (EXCLUSIVE COVERAGE) Bill Rancic (L) and Giuliana Rancic visit at SiriusXM Studios on March 19, 2014 in New York City. (Photo by Robin Marchant/Getty Images)
TORONTO, ON - NOVEMBER 07: Bill Rancic and Giuliana Rancic host Unilever Canada's Be Groomed Be Gorgeous Media Launch Event at Andrew Richard Designs on November 7, 2013 in Toronto, Canada. (Photo by George Pimentel/WireImage)
WASHINGTON, DC - OCTOBER 14: Bill Rancic and Giuliana Rancic pose for a portrait at the 2013 Columbus Day luncheon at the Embassy of Italy on October 14, 2013 in Washington, DC. (Photo by Kris Connor/Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured (l-r): Giuliana Rancic and Bill Rancic -- Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images
THE VIEW - Guest co-host, Gabby Reece appears today, July 16, 2013. Guests include Bruce Willis ('Red 2') and Giuliana and Bill Rancic with son Duke. 'The View' airs Monday-Friday (11:00 am-12:00 pm, ET) on the ABC Television Network. (Photo by Fred Lee/ABC via Getty Images) GIULIANA AND BILL RANCIC
TODAY -- Pictured: (l-r) Duke Rancic, Bill Rancic and Giuliana Rancic appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
NEW YORK, NY - JULY 15: (L-R) TV Personalities Bill Rancic and Giuliana Rancic ring the NASDAQ closing bell at NASDAQ MarketSite on July 15, 2013 in New York City. (Photo by Astrid Stawiarz/Getty Images)
TODAY -- Pictured: (l-r) Kathie Lee Gifford, Bill Rancic, Giuliana Rancic and Hoda Kotb appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
MIAMI BEACH, FL - MARCH 01: (L-R) Bill Rancic and Giuliana Rancic attend Cotton's 24 Hour Runway Show On South Beach on March 1, 2013 in Miami Beach, Florida. (Photo by Aaron Davidson/WireImage)
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