Giuliana Rancic's Fountain of Truth beauty line adds 3 new products to its already beloved collection

It wasn't just that Giuliana Rancic wanted to revolutionize the beauty world. There was so much more behind the establishment of her brand, Fountain of Truth, in October 2018 -- and it all comes down to her health journey.

It was a personal struggle for the E! News star as well. Rancic, who was diagnosed with breast cancer at the age of 36 and underwent a double mastectomy as part of her treatment, was on the search for a beauty line she could trust on her skin -- sans chemicals and parabens.

"After I was diagnosed with breast cancer, I started doing research on the products I was using and the ingredients in them. It shocked me to see that so many of the popular beauty products I was using had dirty ingredients like sodium lauryl sulfates, phthalates and parabens, among other things, in them," Rancic, now 44, said in an interview to Well Insiders at the launch last year.

Her devotion to clean beauty lead to Fountain of Truth, and despite the brand's young age, already boasts a long list of beauty devotees for some of its products, including the Dream Cream Overnight Repair Mask and the Insta-Face Lift Elixir. In the wake of the brand's success and evolution of the clean beauty movement, the brand has recently added three more products to it's already popular line-up, including the Magic Wand Sculpting Eye Roller, Fresh Face Foaming Cleanser and the Skin Nutrition Booster Kit.

All of these products stay true to the brand's commitment to chemical-free products. It's safe to say with these additions, and with plenty of more launches down the road, Fountain of Truth will continue to redefine the beauty industry in a way that is not just better for consumers, but better for the environment as well.

Fountain of Truth is available for purchase on their website or at Ulta.

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