Beto O'Rourke is running for president — and people can't get over his Vanity Fair cover

A month after cover star Miley Cyrus blasted President Trump as a “completely racist, sexist, hateful a**hole” in its March issue, Vanity Fair is handing the spotlight over to a man who hopes to kick him out of office: Beto O’Rourke.

Want daily pop culture news delivered to your inbox? Sign up here for Yahoo’s newsletter.

Though his bid to dethrone Ted Cruz as Texas’s junior senator last November ultimately proved unsuccessful, the 46-year-old rising star is banking on his sudden popularity to help take him from El Paso to the White House.

O’Rourke formally confirmed that he’s running for president in the 2020 election in a statement to El Paso’s KTSM. But it was Vanity Fair’s April cover, released just hours before his announcement, that really kickstarted the 2020 buzz.

The Texan wears blue jeans in his photo shoot with famed photographer Annie Leibovitz, while the cover line makes his political intentions clear. “I want to be in it,” he’s quoted as saying. “Man, I’m just born to be in it.”

O’Rourke has some stiff competition, with Sen. Bernie Sanders, Sen. Kamala Harris, Sen. Elizabeth Warren, Sen. Cory Booker, Sen. Kirsten Gillibrand, Sen. Amy Klobuchar, Rep. Tulsi Gabbard and fellow Texan Julian Castro among those vying for the Democratic nomination.

RELATED: See more of the candidate

18 PHOTOS
Beto O'Rourke throughout his political career
See Gallery
Beto O'Rourke throughout his political career
UNITED STATES - NOVEMBER 13: Rep.-elect Beto O'Rourke, D-Texas, speaks to reporters after a news conference with democratic members-elect in the Capitol Visitor Center. (Photo By Tom Williams/CQ Roll Call)
**ADVANCE FOR MONDAY, OCT 31** El Paso City Representatives Steve Ortega, left and Beto O'Rourke pose with a backdrop of Downtown El Paso, Texas, Wednesday, Oct. 26, 2005. The two and three other colleagues, all political newcomers under 35, were elected this year to the El Paso city council. The group of young up-and-comers say they took on their public roles to make El Paso the kind of city it should be, the kind it has long struggled to become. (AP Photo/El Paso Times, Victor Calzada)
US Rep. Beto O'Rourke (R), D-TX, speaks during a meeting with One Campaign volunteers including Jeseus Navarrete (L) on February 26, 2013 in O'Rouke's office in the Longworth House Office Building on Capitol Hill in Washington, DC. AFP PHOTO/Mandel NGANWith the United States days away from billions of dollars in automatic spending cuts, anti-poverty campaigners fear that reductions in foreign aid could potentially lead to thousands of deaths. The world's largest economy faces $85 billion in cuts virtually across the board starting on March 1, 2013 unless the White House and Congress reach a last-minute deal ahead of the self-imposed deadline known as the sequester. While the showdown has caused concern in numerous circles, activists are pushing hard to avoid a 5.3 percent cut in US development assistance which they fear could set back programs to feed the poor and prevent disease. 'The sequester is an equal cut across the board, but equal cuts don't have equal impact,' said Tom Hart, US executive director of the One campaign, the anti-poverty group co-founded by U2 frontman Bono. AFP PHOTO/Mandel NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
UNITED STATES - MAY 23: Rep. Beto O'Rourke, D-Texas, rides his bike after a democratic congressional baseball practice in Northeast. (Photo By Tom Williams/CQ Roll Call)
UNITED STATES - MAY 23: Rep. Beto O'Rourke, D-Texas, is pictured at a democratic congressional baseball practice in Northeast. (Photo By Tom Williams/CQ Roll Call)
US Rep. Beto O'Rourke , D-TX, meets with One campaign volunteers on February 26, 2013 in O'Rouke's office in the Longworth House Office Building on Capitol Hill in Washington, DC. With the United States days away from billions of dollars in automatic spending cuts, anti-poverty campaigners fear that reductions in foreign aid could potentially lead to thousands of deaths. The world's largest economy faces $85 billion in cuts virtually across the board starting on March 1, 2013 unless the White House and Congress reach a last-minute deal ahead of the self-imposed deadline known as the sequester. While the showdown has caused concern in numerous circles, activists are pushing hard to avoid a 5.3 percent cut in US development assistance which they fear could set back programs to feed the poor and prevent disease. 'The sequester is an equal cut across the board, but equal cuts don't have equal impact,' said Tom Hart, US executive director of the One campaign, the anti-poverty group co-founded by U2 frontman Bono. AFP PHOTO/Mandel NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
UNITED STATES - JUNE 14: Rep. Beto O'Rourke, D-Texas, walks down the House steps of the Capitol following the last votes of the week on Friday, June 14, 2013. (Photo By Bill Clark/CQ Roll Call)
U.S. citizen Edgar Falcon, second from right, and Maricruz Valtierra of Mexico, second from left, laugh while El Paso congressman Beto O'Rourke, right, and Judge Bill Moody, left, congratulate them after the couple was married at U.S.-Mexico border, Tuesday, Aug. 27, 2013 in El Paso, Texas. Like many other couples made up of a US citizen and a foreigner, Falcon and Valtierra, who has been declared inadmissible after an immigration law violation, hope immigration reform will help them live together in the U.S. (AP Photo/Juan Carlos Llorca)
Rep. Beto O'Rourke, D-Texas, stands with his family for a ceremonial photo with Speaker of the House John Boehner, R-Ohio, left, in the Rayburn Room of the Capitol after the new 113th Congress convened on Thursday, Jan. 3, 2013, in Washington. The official oath of office for all members of the House was administered earlier in the House chamber. (AP Photo/J. Scott Applewhite)
Rep. Beto O'Rourke, D-Texas., surrounded by border region leaders, human rights experts, and residents, speaks to media on Capitol Hill in Washington, Wednesday, Feb. 27, 2013., during a news conference to explain what border communities are asking for in the context of immigration reform. (AP Photo/Carolyn Kaster)
Congressman Beto O'Rourke, center, speaks at a new conference accompanied by Lillian D'Amico, left, mother of a deceased veteran, and Melinda Russel, a former Army chaplain, in El Paso, Texas, Wednesday, June. 4, 2014. A survey of hundreds of West Texas veterans conducted by O'Rourke's office has found that on average they wait more than two months to see a Veterans Affairs mental health professional and even longer to see a physician. (AP Photo/Juan Carlos Llorca)
WASHINGTON, DC - MAY 29: U.S. Rep. Beto O'Rourke, D-Texas, asks a question of former Army Capt. Debra Gipson during a House Veterans' Affairs Committee, Disability Assistance and Memorial Affairs Subcommittee hearing on 'Defined Expectations: Evaluating VA's Performance in the Service Member Transition Process' in the Cannon House Office Building, May 29, 2014, in Washington, DC. Ms. Gipson suffered a severe back injury while en route to Afghanistan. (Photo by Rod Lamkey/Getty Images)
Democratic candidate for the US Senate Beto ORourke addresses his last public event in Austin before election night at the Pan American Neighborhood Park on November 4, 2018 in Austin, Texas. - One of the most expensive and closely watched Senate races is in Texas, where incumbent Republican Senator Ted Cruz is facing Democratic Representative Beto O'Rourke. O'Rourke, 46, whose given names are Robert Francis but who goes by Beto, is mounting a suprisingly strong challenge to the 47-year-old Cruz in the reliably Republican 'Lone Star State.' O'Rourke, a three-term congressman and former member of a punk band, is drawing enthusiastic support from many urban dwellers in Texas while Cruz does better in conservative rural areas. Plucking the Senate seat from Cruz, who battled Donald Trump for the 2016 Republican presidential nomination, would be a major victory for the Democratic Party. (Photo by SUZANNE CORDEIRO / AFP) (Photo credit should read SUZANNE CORDEIRO/AFP/Getty Images)
Rep. Beto O'Rourke, D-Texas, of El Paso, Texas, speaks at the University of Texas at Dallas Wednesday, Sept. 20, 2017, in Richardson, Texas. (AP Photo/LM Otero)
U.S. Rep. Beto O'Rourke, D-Texas, walks during a protest march in downtown Dallas, Sunday, April 9, 2017. (AP Photo/LM Otero)
U.S. Rep. Beto O'Rourke, D-Texas, left, and U.S. Sen. Ted Cruz, R-Texas, right, take part in a debate for the Texas U.S. Senate, Tuesday, Oct. 16, 2018, in San Antonio. (Tom Reel/San Antonio Express-News via AP, Pool)
Texas Congressman Beto ORourke gives his concession speech during the election night party at Southwest University Park in downtown El Paso on November 6, 2018. - After a close race for senate, ORourke conceded to incumbent Ted Cruz in his home town. (Photo by Paul Ratje / AFP) (Photo credit should read PAUL RATJE/AFP/Getty Images)
Former Democratic Texas congressman Beto O'Rourke gestures during a live interview with Oprah Winfrey on a Times Square stage at "Oprah's SuperSoul Conversations from Times Square," Tuesday, Feb. 5, 2019, in New York. O'Rourke dazzled Democrats in 2018 by nearly defeating Republican Sen. Ted Cruz in the country's largest red state. O'Rourke says he'll announce whether he'll run for president "before the end of the month." (AP Photo/Kathy Willens)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

And just as O’Rourke’s footage of his January visit to the dentist raised eyebrows, his starring role on a magazine which typically features Hollywood stars on its cover has some wondering if, to borrow a phrase popular in his home state, he’s all hat and no cattle.

The cover has already gotten the meme treatment, too.

Jokes and criticism aside, O’Rourke is very serious about his presidential campaign. Here’s the announcement video featuring the former Texas congressman and his wife, Amy Hoover Sanders.

 

Read Full Story
JOIN THE CONVERSATION