Beauty brand slammed as racist after making fun of Jordyn Woods' 'bad hair'

A beauty brand has issued a public apology to Jordyn Woods for a meme the company shared on Instagram which poked fun at the entrepreneur and reality star’s natural hair.

Bellami Hair shared an image of Woods — who famously hooked up with Khloé Kardashian’s boyfriend Tristan Thompson despite being best friends with Kylie Jenner — with a natural chin-length bob instead of her signature extensions.

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Jordyn Woods and Kylie Jenner together
WEST HOLLYWOOD, CA - AUGUST 29: Jordyn Woods (L) and Kylie Jenner attend the launch event of the activewear label SECNDNTURE by Jordyn Woods at a private residence on August 29, 2018 in West Hollywood, California. SECNDNTURE by Jordyn Woods will be available August 30th on secndnture.com. (Photo by Emma McIntyre/Getty Images for SECNDNTURE)
WEST HOLLYWOOD, CA - AUGUST 29: Jordyn Woods (L) and Kylie Jenner attend the launch event of the activewear label SECNDNTURE by Jordyn Woods at a private residence on August 29, 2018 in West Hollywood, California. SECNDNTURE by Jordyn Woods will be available August 30th on secndnture.com. (Photo by Emma McIntyre/Getty Images for SECNDNTURE)
PARIS, FRANCE - JUNE 21: Jordyn Woods and Kylie Jenner attend the Louis Vuitton Menswear Spring/Summer 2019 show as part of Paris Fashion Week on June 21, 2018 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
NEW YORK, NY - SEPTEMBER 10: Jordyn Woods and Kylie Jenner attend the Alexander Wang show during New York Fashion Week at Pier 94 on September 10, 2016 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - SEPTEMBER 10: TV personality Kylie Jenner (L) and Jordyn Woods attend the Jonathan Simkhai fashion show during September 2016 MADE Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 10, 2016 in New York City. (Photo by Michael Stewart/WireImage)
NEW YORK, NY - SEPTEMBER 10: (L-R) Lindsay Ellingson, Olivia Culpo, Kate Lynne Bock, Hailey Clauson, Kylie Jenner, Jordyn Woods, Ashley Graham, Devon Windsor, Jamie Chung and Olivia Palermo attend the Jonathan Simkhai fashion show during September 2016 MADE Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 10, 2016 in New York City. (Photo by Michael Stewart/WireImage)
NEW YORK, NY - SEPTEMBER 10: Kylie Jenner (C) and Jordyn Woods (R) attend the Jonathan Simkhai fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 10, 2016 in New York City. (Photo by Gustavo Caballero/Getty Images for New York Fashion Week: The Shows)
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“When Kylie Jenner stops paying for your lifestyle, including your hair extensions,” the meme read. The brand doubled down with its own caption: “Bad hair is just one betrayal away. These memes have us lolling.”

Commenters called out the company for its poor taste immediately, with one calling the post “absolutely disgusting.” Others accused the company of being blatantly racially insensitive. “They feel comfortable doing this because she’s a [black woman], and it’s exhausting,” one complained.

Bellami Hair responded to the backlash by deleting the meme and replacing it with an apology.

We believe that all hair types are beautiful, especially natural hair [and] we did not want to hurt or offend anyone with our post,” the brand wrote.

The company conceded that “‘bad hair’ was a very poor choice of words and insensitive,” and called its own behavior “unacceptable” before vowing to “do better” going forward.

The brand’s followers have not necessarily been ready to accept the apology, though. Hundreds of commenters felt it was unforgivable.

Nah. Now I will never purchase from you. So disrespectful and not to mention unprofessional,” one wrote.

“Disgusting, I hope you get a little more education into where your hair for your extensions comes from. Boycott this brand,” another added.

Others debated with each other about the issue at hand. “I think the meme was fine … it was funny, no matter what color the girl is! White girls, black girls and brown girls ALL get extensions. Why take it so personal?! Good grief … relax … why are we making this about race??” one person wrote. Another commented, “To all the white girls in the comments, I’m white and so ashamed to see so much blatant ignorance. You’re making us look so dumb and selfish. This runs deeper than you understand.”

Woods originally shared the photo on her own Instagram, where she reemerged after a hiatus following her alleged betrayal of and subsequent estrangement from the Kardashian family.

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