Whole Foods is having a massive sale on clean beauty products

Exactly what goes into your beauty products, from face wash and moisturizer to mascara and lipstick, is surprisingly widely unknown. In fact, unlike the other things we ingest, namely food and medicine, the beauty industry isn't regulated by the U.S. government. That's why you may be seeing the term "clean beauty" popping up more and more.

The term "clean" can mean a lot of things, but at Whole Foods Market it refers to beauty products that are made without harmful ingredients like parabens, phthalates, microbeads, triclosan, BHT, BHA and aluminum chlorohydrate (see the full list of banned ingredients).

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Whole Foods' 2019 beauty & wellness trends
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Whole Foods' 2019 beauty & wellness trends

Superfood Beauty

Superfoods like matcha, spirulina, avocado, green tea, functional mushrooms and more are making their way into beauty products.

According to Whole Foods, brands like Cocokind use functional mushroom powders in their bronze, rose and gold-hued shimmery highlighters, while body care brand Alaffia blends the mushrooms with coconut and vanilla into body creams.

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Beauty Supplements

More and more beauty supplements that promote beauty from within (literally, you ingest them) are hitting store shelves. These supplements are meant to promote healthier hair, skin and nails. 

Take collagen for example! You can find this product that promotes more supple skin in powders, shots and chews, or even at Whole Foods Market coffee bars. 

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Vegan Cosmetics

Whole Foods has sold only animal cruelty-free beauty products and personal care products for the past 30 years, but the trend is now gaining more traction across the beauty industry. This is in part due to the demand by consumers who seek transparency around their products, improved pigments and staying powder (which tend to be better than conventional makeup products). 

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Sleep Supporters

Establishing a nighttime routine is one way to help you wind down so you can get to sleep and stay there much easier. You can improve your routine with some holistic components like using essential oils, bath bombs, face masks, moon milk and sleep supplements.

"Our experts are also looking forward to the reimagining of classic nighttime beauty routines with new products like Acure’s Radically Rejuvenating Whipped Night Cream, Derma E Vitamin C Intense Night Cream and Evanhealy Blue Cactus Beauty Balm, all launching in June!" a Whole Foods Market press release reads. 

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Microbiome-friendly products

Prebiotics are making their way into skincare to leave "good" existing bacteria on the skin, the kind responsible for making skin look and feel soft. Find it in moisturizer, sunscreen, night creams and more.

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If you suddenly feel like cleaning out your makeup bag or re-stocking some of your favorites, you're in luck! From March 27 to April 2, Whole Foods is hosting their fifth annual Beauty Week where all makeup, facial care, hair care, nail polish, perfume and brushes will be 25 percent off (with an additional 10 percent of Amazon Prime members!). On March 29, they'll also be launching limited-edition beauty bags (filled with $100 worth of beauty products) that go for only $20.

In conjunction with Beauty Week, Whole Foods is releasing the top beauty and wellness trends they predict will continue to takeover 2019. See the gallery above for the top trends and ways to try them during the sale. 

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11 ways to save at whole foods
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11 ways to save at whole foods

Be wary of dairy in glass containers

If you grab milk or cream from a glass bottle, you'll be charged for the price of the bottle in addition to its contents. If you must purchase the glass bottle version of the product, be sure to bring it back to Whole Foods next time you're shopping and customer service will give you a voucher.

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Bring your own bags

Whole Foods will offer you a five to 10 cent discount from your total for bringing your own bag.

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Don’t buy Whole Foods pre-packaged containers of fruits and veggies

You'll end up paying way more and receiving way less. Always opt for the full version of the fruit or vegetable and prepare it yourself.

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Take advantage of bulk meat deals

Deals on bulk amounts of certain meats vary from location to location. Ask the butcher about what bulk meat deals your local Whole Foods is offering.

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Look for bright yellow tags

Special deals (that only last for a few days or a week) are unadvertised outside of the store but can be found while shopping by their bright yellow tags.

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Check out specialty online coupons

You can enter your local Whole Foods store online and print off coupons and deals that are specific to your local Whole Foods--some coupons are valid for up to three months. 

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Buy cases of products you like and save 10 percent

Whether it's protein bars or wine, Whole Foods will discount a case-sized version of your product for 10 percent, a well worth it investment if it's a product your consuming often.

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Shop the Friday-only sales

Stores will offer specialty Friday-only sales that can offer you major one-day savings.

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Shop the Whole Foods 365 value brand

The store's value brand is extremely well-priced and will offer you the healthiest version of discounted products, as there will be a significantly lower amount of preservatives than other discount brands, according to Whole Foods.

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"Like" your local Whole Foods' Facebook page for news on special deals and discounts

Deals will vary from store to store and are always advertised through social media.

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Bring your own containers when shopping the bulk section

When weighing your bulk purchase at checkout, Whole Foods will subtract the price of the weight of your container if you bring your own from home instead of using the ones provided in the store.

Photo credit: Facebook

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