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Everyone has different hair goals, whether it's taming frizzy curls, adding volume to fine strands or strengthening brittle ends. That's why Function of Beauty invites people to make their own personalized shampoo, conditioner and new-to-the-line, leave-in conditioner.
The company was launched four years ago by MIT graduates that since have created thousands (or even a million!) of different shampoo and conditioner combinations for its customers. In fact, co-founder Zahir Dossa told us that they've never created the same combination twice!
"Historically, beauty companies have told you what you need for your hair. We know that you know your hair better than anyone else does," their website says.
To create custom products, customers will first need to take Function of Beauty's hair quiz. During the quiz they'll define their hair type and select five hair goals (there are 18 goals to choose from such as hydration, shine, straighten, voluminize, curl definition and anti-aging). Dossa dished that the most common goal customers choose is to strengthen hair, but overall, the goal combinations widely vary.
In the final steps, customers can name their formula after themselves, then choose a color, scent and even strength of scent.
Best beauty looks at NYFW Fall/Winter 2019
Best beauty looks at NYFW Fall/Winter 2019
Models at Zimmermann wore a thick black cat eye eyeliner look. Their lids were dusted with a light shimmer.
The hair at Siriano's show was a stand out. Designed by TRESemmé Global Stylist Justine Marjan, "The chains [provided] a lot of movement, so keeping it controlled [was] key!"
The look was created by first flat-ironing the hair. Then, they created a single cornrow under the front pieces of hair at the headband line to attach the chains. The hair and chains were then pulled back into a low pony tail. The elastic holding it together was covered with another silver chain piece.
At Kate Spade, some models wore their hair straight and curled a bit under. Others with natural waves and curls wore tight curls (made using a large curling iron) that were brushed through for a natural look. Also on their heads, some models wore silk hair wrap caps.
The show was '70s-inspired, so it was only appropriate that the hair was big and voluminous. To get the look, the hair was curled with a 1 ¼ inch ghd Curve Soft Curl Iron, then back brushed for added root lift. To keep the volume going, the hair was set with Velcro rollers for 15-20 minutes while it cooled.
“Make sure to start this look with a volume-enhancing shampoo & conditioner like the TRESemmé Thick & Full ShampooandConditionerso every step after that is building more and more volume to the foundation of the look," Justine Marjan, a TRESemmé Global Stylist, said.
Models at Tom Ford, like Gigi Hadid, wore their hair cleanly pulled back into low buns. On their faces they wore metallic copper eyeshadow up to their eyebrows and a fully lined eye, tear duct included.
At Jonathan Simkhai, models wore relaxed low ponytails with a no makeup-makeup look, accented by smudgy red lips.
Oscar de la Renta
At Oscar de la Renta, hair styles ranged from big brushed out curls to ponytails with a soft wave.
On their face, models wore a slight dusting of copper MAC eyeshadow and a smudged red lip.
As for nails, models wore Zoya Spencer, a beige-nude on the toes. On the hands, they wore red Zoya Alyssa to match the lip.
Models' nails at Nicole Miller were painted in a muted shade of green and decorated with an "evil eye" accent.
“Evil Eyes are one of Nicole’s iconic symbols she has used year after year. This look is inspired by the New York girl who is trying to find balance in New York City life – keeping a talisman of good luck on her nails and checking her horoscope every morning to navigate her busy New York life," Naomi Gonzalez, Lead Manicurist for ZOYA said.
The product —which is vegan, cruelty-free, paraben-free and sulfate-free — is created and shipped in about 13 days. However, Dossa said soon the time frame for shipping will come down to just five days. If a customer gets hooked, they can also set up a subscription to have automatic refills shipped every month or every couple of months.
Prices range from $36 to $49 for a set, depending on the size of bottles.
New as of today, the company will also start offering personalized leave-in conditioner. Leave-in conditioner can help tame frizz, detangle, make hair feel softer and moisturize strands post-washing. It's especially good for treating dry hair in the winter and preventing static (like when you put on your favorite sweater and suddenly every hair on your head clings to your neck — no thanks!).
After a quick wash and rinse and a bit of the leave-in product, our hair felt strong, soft to the touch and looked super shiny, hitting all of our personal hair goals. Plus, the scent (we went with a eucalyptus and mint one) was so refreshing!