Barack Obama wore a black bomber jacket with '44' stitched on the sleeve and the internet is obsessed

Unless he’s wearing a tan suit, it’s not often that Barack Obama‘s wardrobe causes a stir. That all changed Wednesday night.

The former president turned up in Durham, N.C. on Feb. 20 to watch the North Carolina Tar Heels play the Duke Blue Angels at Cameron Indoor Stadium. Both teams wear blue and white, but Obama eschewed team colors in favor of basic black. The reception his look has received, however, is anything but basic.

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Barack Obama at the UNC vs Duke Game
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Barack Obama at the UNC vs Duke Game
DURHAM, NORTH CAROLINA - FEBRUARY 20: Former President of the United States, Barack Obama, watches on during the game between the North Carolina Tar Heels and Duke Blue Devils at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina. (Photo by Streeter Lecka/Getty Images)
DURHAM, NC - FEBRUARY 20: Former U.S. President Barack Obama talks with ESPN analyst Maria Taylor while attending the game between the North Carolina Tar Heels and the Duke Blue Devils at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina. (Photo by Lance King/Getty Images)
DURHAM, NC - FEBRUARY 20: Former U.S. President Barack Obama attends the game between the North Carolina Tar Heels and the Duke Blue Devils in the first half at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina. (Photo by Lance King/Getty Images)
DURHAM, NORTH CAROLINA - FEBRUARY 20: Former President of the United States, Barack Obama, watches on during the game between the North Carolina Tar Heels and Duke Blue Devils at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina. (Photo by Streeter Lecka/Getty Images)
Former President Barack Obama attends as North Carolina visits Duke on Wednesday, Feb. 20, 2019, at Cameron Indoor Stadium in Durham, N.C. (Robert Willett/Raleigh News & Observer/TNS via Getty Images)
DURHAM, NC - FEBRUARY 20: Former U.S. President Barack Obama (top center) attends the game between the North Carolina Tar Heels and the Duke Blue Devils in the first half at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina. (Photo by Lance King/Getty Images)
Former President Barack Obama joins fans during an NCAA college basketball game between Duke and North Carolina in Durham, N.C., Wednesday, Feb. 20, 2019. (AP Photo/Gerry Broome)
Former President Barack Obama joins fans while the national anthem is played during an NCAA college basketball game between Duke and North Carolina in Durham, N.C., Wednesday, Feb. 20, 2019. (AP Photo/Gerry Broome)
Feb 20, 2019; Durham, NC, USA; former President Barack Obama looks on during the first half between the Duke Blue Devils and North Carolina Tar Heels at Cameron Indoor Stadium. Mandatory Credit: Rob Kinnan-USA TODAY Sports
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Eagle-viewed viewers noted that the former POTUS’s black bomber jacket — which some have now dubbed an “O-bomber”) — has “44” stitched in white on the sleeve. It’s a reference to his standing as the 44th president, and it’s fair to say that a little bit of embroidery has never caused such a fuss.

The look has earned Obama — often ribbed for wearing “dad jeans” — some sartorial street cred.

Of course, not everyone was a fan.

RELATED: How the Obamas spend their money 

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How the Obamas spend their fortune
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How the Obamas spend their fortune

The Obamas entered the White House with a $1.3 million net worth back in 2008. It has since grown to an estimated $40 million.

Sources: American University, CNN Money, GoBankingRates

From 2005 (when Obama joined the US Senate) to 2016, the Obamas earned a total of $20.5 million from his government salary, book royalties, investment income, and Michelle's income from her job at University of Chicago Hospitals before she became first lady.

Source: Forbes

Obama earned $400,000 a year during his eight years as president and earns an annual pension of about $200,000 as former president.

Source: GoBankingRates

The lion's share of their fortune came from books. Between 2005 and 2016, Obama earned $15.6 million in advances and royalties from his books "The Audacity of Hope" and "To Thee I Sing: A Letter to My Daughters," and royalties for "Dreams From My Father," according to Forbes, which reviewed tax returns and financial documents.

Source: Forbes

But Obama's lucrative career as an author isn't over. He and Michelle each signed book deals in 2017 worth at least $60 million.

Source: Business Insider

Books aren't the Obamas' only foray into media. They recently signed a production deal with Netflix. While financial details haven't been released, The New York Times reported that previous similar deals were worth tens of millions of dollars.

Source: The New York Times

Since leaving office, Obama has also been paid as much as $400,000 for public speaking events.

Source: CNBC

All things considered, the Obamas could stand to earn as much as $242.5 million in their post-presidency life, according to estimates from American University. But here's how they've spent their fortune so far...

Source: American University

The Obamas think long-term when it comes to their money. In 2007, Obama purchased Bright Directions Age-Based Growth Plans, each worth between $50,000 and $100,000, to pay for Malia and Sasha's college education. Malia started at Harvard in Fall 2017.

Source: Business Insider

The Obamas also made an investment in real estate. They needed a new place to live after leaving the White House, so they purchased an 8,200-square-foot mansion in Washington, DC, for $8.1 million after previously renting it.

Source: The Washington Post

At purchase time, it was reportedly the second-most expensive home in the neighborhood, right behind Jeff Bezos' former textile museum-turned-mansion.

Source: The Washington Post

In addition to their Washington, DC, residence the Obamas still own their home in Chicago's Hyde Park that they bought for $1.65 million in 2005. They took out a $1.3 million mortgage on the home. It's currently valued around $2.5 million.

Source: Chicago Tribune, Cook County Assessor , Cook Country Record of Deeds

The Obamas have also enjoyed several vacations since leaving the White House. They first headed to Southern California and eventually made their way to Necker Island, where Obama was spotted kitesurfing with Richard Branson.

Sources: Business Insider TIME

Obama also visited his home state of Hawaii and the island of Tetiaroa in French Polynesia, where he checked into luxury resort The Brando. A night there can cost anywhere from $3,034 to $4,318 for a one-bedroom villa.

Source: TIME, The Brando

The Obamas have also been spotted on David Geffen's yacht with Oprah, Tom Hanks, and Bruce Springsteen; wine tasting in Tuscany; and river rafting in Indonesia.

Sources: Business Insider TIME

The General Services Administration is required to provide a former president with enough money to cover travel and business expenses, so it's hard to say how much of their own money the Obamas spent on their vacations.

Source: Business Insider

We do know wardrobe isn't included in the presidential benefits and perks package.

Source: Business Insider

While Michelle has donned expensive designer wear like Naeem Khan and a Versace gown worth an estimated $12,000 for special events as first lady, she's also well-known for her casual, relatable style. She's often been spotted in affordable brands like J.Crew, Target, and Converse.

Source: The New York Times Business Insider

Of course, she needs the perfect outfit for date night, which she and Barack always make time for. They couple was recently spotted attending a Beyoncé and Jay-Z concert.

Source: Business Insider

Not all aspects of their life are as lavish as their vacations. Michelle opts for a bag lunch, like turkey chili, over eating out, the former president's chief of staff told People. And she's a regular at Soul Cycle, which costs $36 a class or $900 for 30 classes.

Source: People

The Obamas also spend a significant amount of their own money on philanthropy. From 2009 to 2015, they gave away $1.1 million to charity, Forbes reported.

Source: Forbes

During that time frame, they donated to charities for African-American causes, veterans, disaster relief, homelessness and housing, and disease. More than half of their donations went to organizations for children.

Source: Forbes

Obama donated all the post-tax profits from his children's book, "Of Thee I Sing: A Letter To My Daughters," to provide scholarships for children of wounded and fallen soldiers. The donations totaled $392,000 between 2009 and 2015.

Source: Forbes

In 2015, Obama's penultimate year in office, they donated more than $64,000 to 30-plus charities, which was about 15% of their income, according to tax returns reviewed by TIME.

Source: TIME

But none of this includes Obama's biggest donation to date — his $1.4 million Nobel Peace Prize award in 2009, all of which he donated to multiple charities.

Source: Business Insider

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