Kim Kardashian shreds fast fashion brand Fashion Nova for Mugler dress ripoff
Kim Kardashian has had it with fashion brands copying her looks.
The “Keeping Up With The Kardashians” star fired off a tweetstorm on Tuesday after discovering that the fast fashion brand Fashion Nova had begun pre-selling a copy of the saucy, vintage Thierry Mugler gown she wore on Sunday at the fifth annual Hollywood Beauty Awards in Los Angeles.
Kardashian called the ripoff “devastating” and lamented how fast Fashion Nova moved to begin selling its version.
It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.
— Kim Kardashian West (@KimKardashian) February 19, 2019
Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site - but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.
— Kim Kardashian West (@KimKardashian) February 19, 2019
Kardashian’s gown ― black with massive cutouts and a thigh-high split ― was taken from Mugler’s spring/summer 1998 collection. Images of her wearing it lit up social media on Sunday night into Monday morning.
By Monday night, Fashion Nova had tweeted a link with a version of the dress available for presale. The company’s iteration is called “Winning Beauty Cut Out Gown.”
Fast fashion companies produce clothing that often looks like it was ripped straight from the runway, saying they aim to provide the masses with trendy attire for reasonable prices. They get away with it because U.S. copyright law affords few protections for fashion, legal experts say.
Don’t Worry, We Got You Covered 👀
Search: “Winning Beauty Cut Out Gown”
✨https://t.co/iHIhdwqFFz✨ pic.twitter.com/mC1e9FyZlP— FashionNova (@FashionNova) February 19, 2019
The second-eldest Kardashian daughter continued her anti-fast fashion rant, saying that she’s “watched these companies profit off” of her husband Kanye West’s work “for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.”
Kardashian didn’t name Fashion Nova, but said she has no relationship with fast fashion companies ripping off her outfits.
This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not.
— Kim Kardashian West (@KimKardashian) February 19, 2019
My relationships with designers are very important to me. It's taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life.
— Kim Kardashian West (@KimKardashian) February 19, 2019
I often plan for weeks, sometimes months, and even a year in advance, and I’m grateful for every fashion moment those designers and their dresses have helped me create.
— Kim Kardashian West (@KimKardashian) February 19, 2019
So, as always, don’t believe everything you read and see online. I don’t have any relationships with these sites. I’m not leaking my looks to anyone, and I don’t support what these companies are doing.
— Kim Kardashian West (@KimKardashian) February 19, 2019
Hours later, Fashion Nova tweeted a response that did not apologize. The company acknowledged it has no relationship with Kardashian, but said it is “driven by her influential style.”
“We respect the fashion community and work with a variety of vendors, designers, influencers and celebrities to keep our style offering fresh and relevant. Kim Kardashian-West is one of the top fashion icons in the world that tour customers draw inspiration from,” the company said.
— FashionNova (@FashionNova) February 19, 2019
Some people on Twitter called out Kardashian and her sisters for ripping off brands themselves. Younger sister Kylie Jenner has been under fire repeatedly with claims that her Kylie Cosmetics has copied other makeup brands’ ideas.
Jenner has denied the accusations.
This article originally appeared on HuffPost.