McDonald's is debuting another sweet breakfast item

  • McDonald's is launching a new breakfast menu item called Donut Sticks: strips of deep-fried dough sprinkled with cinnamon sugar. 
  • Donut Sticks are McDonald's first national rollout of a breakfast baked good in years and will only be available in the morning. 
  • While McDonald's has long been the king of fast-food breakfast, the chain has recently lost market share to competitors as rivals double down on morning sales.

Photo: McDonald's

McDonald's is debuting Donut Sticks as the chain attempts to beef up its breakfast menu. 

On Monday, the fast-food chain confirmed Business Insider's report that Donut Sticks — strips of deep-fried dough sprinkled with cinnamon sugar — will be a new addition to McDonald's breakfast menu. The Donut Sticks will be available across the United States starting February 20, for a limited time. 

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17 things McDonald's employees won't tell you
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17 things McDonald's employees won't tell you

You can pay less for your favorite meal

Saving big on your favorite Mickey D’s order isn’t rocket science—and we know the best deals. Try ordering a sausage muffin ($1.29) and a side of round egg ($1) to make a cheaper version of the Sausage Egg McMuffin ($3.29). Other menu hacks: A sundae with a McFlurry topping is cheaper than a McFlurry, and ordering any sauce on the side is free of charge.

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The ice cream machine really does break down

No, we’re not lying—there is a reason why it seems the ice cream machines are always broken. If the mixes for McFlurries and milkshakes are poured in the wrong sections, the entire machine could be out of commission for the day. You might be better off ordering a soda, instead.

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There is no 'secret menu'

If you ask for an off-the-menu item, we might not know how to make it. Just tell us exactly what you want; we will whip up almost anything we have the ingredients for. Looking to shake up your usual order? This McDonald's has the best menu in the world.

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Know your order before you reach the register

If you’ve been standing in a long line, be ready to order when it's your turn. Your indecisiveness can be a major inconvenience for us—not to mention the other customers waiting behind you in line.

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Drive-throughs can't serve you on foot

Same goes for customers on bicycles and electric scooters. According to McDonald's policy, we can only serve people who are driving a motorized vehicle in the drive-thru lane. Trust us, it's for your own safety. Check out the craziest things drive-through workers have ever seen.

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You might pay more for certain ingredients

Ordering double lettuce and double cheese on your Big Mac, for example, will cost you an extra 20 or 30 cents each. Luckily, you don't have to pay more for the secret ingredient that makes McDonald’s French fries so addictive.

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Bring cash

Craving McDonald’s at 2 a.m.? Make sure you have cash on hand. Because the 24-hour locations must restart their cash register systems every night, there is always a certain time period when we can only accept cash.

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You can get creative with the sauce

You won’t always love the sauce that comes with your order. But just ask us to substitute another sauce, instead—and don't worry, we won't charge you for it. Just make sure you're not eating at the most expensive McDonald's in the world.

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We don't wear gloves -- but it's sanitary

Rest assured that employees are required to wash their hands at least once an hour. Gloves, on the other hand, can harbor a lot more bacteria than our clean fingertips. You'll want to be sure you're not ordering this drink ever, though.

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Artisinal sandwiches are the most time-consuming menu items to make

So be prepared to wait a little longer for your order. (The chicken alone takes an average of eight minutes to prepare!) Same goes for Happy Meals; the toy, drink, and dessert take extra time to track down.

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The egg McMuffins are made with real eggs

We physically crack the shells and use special rings on the grill to make them perfectly round. It’s the only breakfast item on the menu that uses real eggs, too.

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You should always ask for a receipt

Certain people are paid to visit McDonald’s restaurants and rate their experiences online, and they are reimbursed for their purchase. So if a customer asks for a receipt, we are more likely to serve that customer first and give them the freshest food.

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It's tougher to get hired than you think

Although our jobs might seem easy, a surprising number of applicants are turned down in the hiring process. So before you hand in your resume, make sure you have these soft skills employers are looking for.

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We're not allowed to sit down 

Employees who work the drive-through window often remain standing for many hours at a time. All that standing can make our lower backs and feet ache.

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But we get great employee discounts

Working for the famous golden arches has its perks. Popular companies like Apple, Via Rail, Hotels.com, and Payless all give us sweet discounts.

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Avoid apple pies and breakfast burritos

Since they’re among the least-ordered items on our menu, they can stay on the shelves for a long time. Translation: They might not be as fresh as you think. By the way, this is the secret ingredient that makes McDonald’s apple pies so amazing.

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But the beef is Grade A

This might surprise you, but our burgers are made of high-quality meat. The only ingredients we add are salt and pepper.

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Read more:LEAKED: McDonald's is debuting a new menu item as the fast-food breakfast battle heats up

Customers will be able to buy six Donut Sticks at the recommended price of $1.29, or a dozen for $2.39. McDonald's is also pushing a bundled deal of a half-dozen Donut Sticks and a small coffee for $1.99.

While McDonald's has long been the king of fast-food breakfast, the chain has recently lost market share to competitors as rivals work on morning sales.

Now, McDonald's is doubling down on breakfast with new deals and menu items. While all-day breakfast helped boost McDonald's sales, the chain is now pivoting to add more morning-only offers to the menu. 

In September, McDonald's expanded its $1 $2 $3 menu to include a $1 any-size coffee, $1 Sausage Biscuit, and a $1 Sausage McMuffin. In November it debuted Triple Breakfast Stacks, breakfast sandwiches with three times as much meat — the chain's first new breakfast item in 15 years. McDonald's also mentioned in Monday's statement that it is testing "premium bakery items," including Muffin Toppers and Coffee Cakes, in certain locations. 

In January, McDonald's CFO Kevin Ozan addressed the company's attempts to boost traffic, especially during the morning. 

"We're doing well with average check growth but we really want the customer comes back and more often," Ozan said on a call with investors. "So there are a number of initiatives that we are going to be deploying, some of these real nuts and bolts stuff, just looking at our staffing levels ... Clearly menu innovations always play a part." 

New menu items can help bring in new customers. And, making the items only available at breakfast helps build a morning routine for people who may not be visiting McDonald's regularly for coffee. 

The Donut Sticks will represent McDonald's first national rollout of a breakfast baked good in years, though the chain has launched a number of regional tests. Currently, McDonald's only has three items on its national McCafé Bakery menu: the apple pie and two kinds of cookies.

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SEE ALSO: McDonald's is desperate to keep the dollar menu from extinction as the chain tries to win over budget shoppers

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McDonald's new Chicago flagship
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McDonald's new Chicago flagship

While the structure may be different, the Golden Arches are still present at the restaurant, which will be open seven days a week and 24 hours a day.

Credit: McDonald's

The restaurant features self-order kiosks, table service, mobile order and pay, and delivery — services that are becoming increasingly mainstream at McDonald's across the US.

Credit: McDonald's

Table service and increased digital ordering options are part of McDonald's "Experience of the Future" revamp. Currently roughly 5,000 restaurants fit the qualifications, with plans to transform almost all restaurants by 2020.

Credit: McDonald's

The restaurant is also designed to highlight something else McDonald's is pushing in an effort to remake its image: sustainability. The location has more than 70 trees and on-site solar panels.

Credit: McDonald's

The restaurant was designed by Chicago-based Ross Barney Architects. While not every McDonald's is going to look quite so classy and glassy, the base of more tech, table service, and an emphasis on sustainability provide a blueprint of what the fast-food giant wants to roll out across America.

Credit: McDonald's

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