McDonald's is debuting Donut Sticks as the chain attempts to beef up its breakfast menu.
On Monday, the fast-food chain confirmed Business Insider's report that Donut Sticks — strips of deep-fried dough sprinkled with cinnamon sugar — will be a new addition to McDonald's breakfast menu. The Donut Sticks will be available across the United States starting February 20, for a limited time.
17 things McDonald's employees won't tell you
17 things McDonald's employees won't tell you
You can pay less for your favorite meal
Saving big on your favorite Mickey D’s order isn’t rocket science—and we know the best deals. Try ordering a sausage muffin ($1.29) and a side of round egg ($1) to make a cheaper version of the Sausage Egg McMuffin ($3.29). Other menu hacks: A sundae with a McFlurry topping is cheaper than a McFlurry, and ordering any sauce on the side is free of charge.
If you ask for an off-the-menu item, we might not know how to make it. Just tell us exactly what you want; we will whip up almost anything we have the ingredients for. Looking to shake up your usual order? This McDonald's has the best menu in the world.
Know your order before you reach the register
If you’ve been standing in a long line, be ready to order when it's your turn. Your indecisiveness can be a major inconvenience for us—not to mention the other customers waiting behind you in line.
Craving McDonald’s at 2 a.m.? Make sure you have cash on hand. Because the 24-hour locations must restart their cash register systems every night, there is always a certain time period when we can only accept cash.
You can get creative with the sauce
You won’t always love the sauce that comes with your order. But just ask us to substitute another sauce, instead—and don't worry, we won't charge you for it. Just make sure you're not eating at the most expensive McDonald's in the world.
We don't wear gloves -- but it's sanitary
Rest assured that employees are required to wash their hands at least once an hour. Gloves, on the other hand, can harbor a lot more bacteria than our clean fingertips. You'll want to be sure you're not ordering this drink ever, though.
Artisinal sandwiches are the most time-consuming menu items to make
So be prepared to wait a little longer for your order. (The chicken alone takes an average of eight minutes to prepare!) Same goes for Happy Meals; the toy, drink, and dessert take extra time to track down.
Certain people are paid to visit McDonald’s restaurants and rate their experiences online, and they are reimbursed for their purchase. So if a customer asks for a receipt, we are more likely to serve that customer first and give them the freshest food.
Customers will be able to buy six Donut Sticks at the recommended price of $1.29, or a dozen for $2.39. McDonald's is also pushing a bundled deal of a half-dozen Donut Sticks and a small coffee for $1.99.
Now, McDonald's is doubling down on breakfast with new deals and menu items. While all-day breakfast helped boost McDonald's sales, the chain is now pivoting to add more morning-only offers to the menu.
In September, McDonald's expanded its $1 $2 $3 menu to include a $1 any-size coffee, $1 Sausage Biscuit, and a $1 Sausage McMuffin. In November it debuted Triple Breakfast Stacks, breakfast sandwiches with three times as much meat — the chain's first new breakfast item in 15 years. McDonald's also mentioned in Monday's statement that it is testing "premium bakery items," including Muffin Toppers and Coffee Cakes, in certain locations.
In January, McDonald's CFO Kevin Ozan addressed the company's attempts to boost traffic, especially during the morning.
"We're doing well with average check growth but we really want the customer comes back and more often," Ozan said on a call with investors. "So there are a number of initiatives that we are going to be deploying, some of these real nuts and bolts stuff, just looking at our staffing levels ... Clearly menu innovations always play a part."
New menu items can help bring in new customers. And, making the items only available at breakfast helps build a morning routine for people who may not be visiting McDonald's regularly for coffee.
The Donut Sticks will represent McDonald's first national rollout of a breakfast baked good in years, though the chain has launched a number of regionaltests. Currently, McDonald's only has three itemson its national McCafé Bakery menu:the apple pie and two kinds of cookies.
While the structure may be different, the Golden Arches are still present at the restaurant, which will be open seven days a week and 24 hours a day.
The restaurant features self-order kiosks, table service, mobile order and pay, and delivery — services that are becoming increasingly mainstream at McDonald's across the US.
Table service and increased digital ordering options are part of McDonald's "Experience of the Future" revamp. Currently roughly 5,000 restaurants fit the qualifications, with plans to transform almost all restaurants by 2020.
The restaurant is also designed to highlight something else McDonald's is pushing in an effort to remake its image: sustainability. The location has more than 70 trees and on-site solar panels.
The restaurant was designed by Chicago-based Ross Barney Architects. While not every McDonald's is going to look quite so classy and glassy, the base of more tech, table service, and an emphasis on sustainability provide a blueprint of what the fast-food giant wants to roll out across America.