Magnum releases its first vegan ice cream bars in the U.S.
Magnum announced on Tuesday, February 5th that it's launching new non-dairy frozen dessert bars in the United States. While the bars have previously been sold in other parts of the world, this is the brand's first non-dairy launch in the U.S.
The dessert bars come in two iconic flavors —classic and almond —and are certified vegan. The classic flavor features a non-dairy Belgian chocolate shell and a smooth vanilla base made from coconut oil and pea protein (a popular plant-based dairy-alternative). The almond version features almond pieces mixed into the shell.
Magnum Non-Dairy bars are now available in grocery stores nationwide and retail between $4.99 to $5.49.