The Marvelous Mrs. Maiselstar -- alongside Spade's longtime best friend, Elyce Arons -- stopped by Todayon Wednesday and revealed that the 28-year-old actress is the new face of her late aunt's company, Frances Valentine, which Spade co-created with Arons. The new line, called "Love, Katy," is a tribute to her aunt's memory, style and creative vision. The announcement comes seven months after Spade committed suicide in June 2018 at age 55.
"When Elyce asked it just seemed like the most natural fit," Brosnahan said of becoming the face of the line. "You know, I think when you lose someone you love very, very much you spend a lot of time trying to think about how to keep their spirit alive, how they can live on through you. And that's through memories, but also, in Katy's case, there is so much of her left behind."
"This was an opportunity for us to celebrate her life and her legacy and how much she meant, not only to us, but to so many other people and the impact she's had on the fashion industry," she continued. "It was a really special experience and the collection is just beautiful."
The line, Arons revealed, is "vintage modern" and meant to keep Spade's "designs and creativity and spirit alive."
"They're really classic," Arons said of the bags. "They're something you could wear 10 years ago or 10 years from now and still pull that piece out of your closet and say, 'Oh my god, I love that piece. I love it!'"
"Frances Valentine was Katy and Elyce's latest endeavor and the bags are just stunning and colorful and have beautiful shapes," Brosnahan added. "I know Katy always talked about being inspired by my grandmother, June, her mother, ripping things straight out of her closet and I feel like that spirit still lives on as well. So it's really lovely to see those special pieces of our family reflected through this collection and the ones before."
Kate Spade through the years
Kate Spade through the years
Kate Spade during The 2001 VH1/Vogue Fashion Awards - Arrivals at The Hammerstein Ballroom in New York City, New York, United States. (Photo by Jim Spellman/WireImage)
Kate Spade during The Fresh Air Fund Salutes American Heroes at Tavern on the Green in New York City, New York, United States. (Photo by Jim Spellman/WireImage)
Designer Kate Spade arriving at the 2002 Ace Awards presented by The Accessories Council at Cipriani 42nd Street in New York City. November 5, 2002. Photo by Evan Agostini/ImageDirect.
Kate Spade during The Concert for New York City - After Party at Hudson Hotel in New York City, New York, United States. (Photo by Ron Galella/WireImage)
Kate Spade during 13th Annual Glamour Magazine's Women of the Year Awards - Arrivals at Metropolitan Museum of Art in New York City, New York, United States. (Photo by Dimitrios Kambouris/WireImage)
Kate Spade with husband and brother-in-law David Spade at the 20th Annual American Fashion Awards at Avery Fisher Hall, Lincoln Center in New York City. 06/14/2001. Photo: Evan Agostini/ImageDirect
Kate Spade during 17th Annual CFDA Awards at JP Morgan Atrium in New York City, New York, United States. (Photo by Ron Galella/WireImage)
Designer Kate Spade is photographed at her offices. (Photo by David Howells/Corbis via Getty Images)
Kate Spade and Andy Spade during Costume Institute Benefit Dance: 'Party of the Year' - Arrivals at Metropolitan Museum of Art in New York City, New York, United States. (Photo by Dimitrios Kambouris/WireImage)
Kate Spade during 14th Annual GLAMOUR Women of the Year Awards - Red Carpet at American Museum of Natural History in New York City, New York, United States. (Photo by Dimitrios Kambouris/WireImage)
Kate Spade (Photo by Carley Margolis/FilmMagic)
Kate Spade during CFDA 7th on Sale Kick-Off - Red Carpet and Inside at Sky Light Studios in New York City, New York, United States. (Photo by Rabbani and Solimene Photography/WireImage for LaForce and Stevens)
NEW YORK - JUNE 7: Designer Kate Spade attends the '2004 CFDA Fashion Awards' at the New York Public Library June 7, 2004 in New York City. (Photo by Evan Agostini/Getty Images)
Kate Spade, Andy Spade and Ruth Lande Shuman, founder/president of Publicolor (Photo by Carley Margolis/FilmMagic)
David Spade and Kate Spade during Photographer's Gallery Presents Slim Aarons Curated by Kate Spade at Fred Segal Cafe in West Hollywood, California, United States. (Photo by Chris Weeks/WireImage)
NEW YORK CITY, NY - APRIL 30: Kate Spade and Andy Spade attend PARSONS The NEW SCHOOL FOR DESIGN 59TH ANNUAL BENEFIT and FASHION SHOW Honoring SUSAN D. KRONICK, Vice Chairman, Federated Department Stores, Inc. at Grand Hyatt on April 30, 2007 in New York City. (Photo by JIMI CELESTE/Patrick McMullan via Getty Images)
NEW YORK, NY - NOVEMBER 10: Kate Spade attends the 2015 Basser Center For BRCA Benefit at Cipriani Wall Street on November 10, 2015 in New York City. (Photo by Daniel Zuchnik/WireImage)
NEW YORK, NY - APRIL 28: Kate Spade speaks on stage at Build Series Presents Kate Spade and Andy Spade Discussing Their Latest Project Frances Valentine at Build Studio on April 28, 2017 in New York City. (Photo by Monica Schipper/WireImage)
Discover More Like This
BACK TO SLIDE
It was important for Brosnahan to be involved in the line because, with Spade's death, she lost both "one of the closest members of our family... and one of the kindest and most generous people I've ever had the privilege of knowing."
"We were so touched, I think, hearing in the wake of this unthinkable tragedy that we all experienced together, how many other people had been touched either by her personally, by her work, by her designs," Brosnahan said. "It was something that really meant a lot to us and still does."
The actress also took the opportunity to reach out to anyone who may be having a tough time and let them know that they're not alone.
"Life is hard. There are so many of us who have experienced the high highs and the low lows that life can contain and I know that it can be so difficult to reach up out of the darkness, but you are absolutely never, ever alone," she said. "And please reach out. And everyone else, reach out to the people you love and remind them that you love them."
If you or someone you know needs help, please call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255).
See more of Rachel Brosnahan below:
Rachel Brosnahan out and about
Rachel Brosnahan out and about
BEVERLY HILLS, CA - JANUARY 06: 76th ANNUAL GOLDEN GLOBE AWARDS -- Pictured: Rachel Brosnahan arrives to the 76th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 6, 2019. -- (Photo by Kevork Djansezian/NBC/NBCU Photo Bank via Getty Images)
BEVERLY HILLS, CALIFORNIA - JANUARY 06: Rachel Brosnahan arrives at Amazon Prime Video's Golden Globe Awards After Party at The Beverly Hilton Hotel on January 06, 2019 in Beverly Hills, California. (Photo by Morgan Lieberman/FilmMagic)
Rachel Brosnahan kicks off the holidays and keeps it simple with the American Express Cash Magnet Card.
(Credit: Michael Simon/startraksphoto.com)
Actress Rachel Brosnahan participates with cast and creators of 'The Marvelous Mrs. Maisel' and representatives from Girls Inc. in the ceremonial lighting of The Empire State Building in support of Girls Inc., on November 27, 2018 in New York City. (Photo by Angela Weiss / AFP) (Photo credit should read ANGELA WEISS/AFP/Getty Images)
NEW YORK, NY - OCTOBER 09: Rachel Brosnahan attends the 2018 Tiffany & Co. Blue Book Gala on October 9, 2018 in New York City. (Photo by Steven Ferdman/WireImage,)
BEVERLY HILLS, CA - OCTOBER 08: Rachel Brosnahan at 'The Marvelous Mrs. Maisel' Press Conference at the Four Seasons Hotel on October 8, 2018 in Beverly Hills, California. (Photo by Vera Anderson/WireImage)
Rachel Brosnahan attending The World Premiere of The ROMANOFFS at the CURZON MAYFAIR London Tuesday 29th October 2018. (Photo credit should read Maurice Clements / Barcroft Media via Getty Images)
LONDON, ENGLAND - OCTOBER 02: (L-R) Tony Shalhoub, Rachel Brosnahan and Marin Hinkle attend the World Premiere of Amazon Prime Video's 'The Romanoffs' at The Curzon Mayfair on October 2, 2018 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)
US actors Robert De Niro (R) and Rachel Brosnahan speak onstage during the 2018 Global Citizen Festival: Be The Generation in Central Park on September 29, 2018 in New York City. (Photo by Angela Weiss / AFP) (Photo credit should read ANGELA WEISS/AFP/Getty Images)
NEW YORK, NY - SEPTEMBER 29: Rachel Brosnahan attends the 2018 Global Citizen Festival: Be The Generation in Central Park on September 29, 2018 in New York City. (Photo by Noam Galai/Getty Images for Global Citizen)
70th ANNUAL PRIMETIME EMMY AWARDS -- Pictured: Rachel Brosnahan, 'Lead Actress - Comedy Series, The Marvelous Mrs. Maisel' during the 70th Annual Primetime Emmy Awards held at the Microsoft Theater on September 17th, 2018 -- (Photo by: Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)
LOS ANGELES, CA - SEPTEMBER 17: Rachel Brosnahan poses at the 70th Emmy Awards on September 17, 2018 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
LOS ANGELES, CA - SEPTEMBER 17: Jason Ralph, Rachel Brosnahan arrives at the 70th Emmy Awards on September 17, 2018 in Los Angeles, California. (Photo by Steve Granitz/WireImage,)
NEW YORK, NY - SEPTEMBER 09: Rachel Brosnahan is seen wearing a Rodarte dress outside the Rodarte show during New York Fashion Week: Women's S/S 2019 on September 9, 2018 in New York City. (Photo by Daniel Zuchnik/Getty Images)
BEVERLY HILLS, CA - JULY 28: (L-R) Tony Shalhoub, Alex Borstein, Rachel Brosnahan, Michael Zegen, Marin Hinkle, and Kevin Pollak of Amazon's 'The Marvelous Mrs. Maisel' pose for a portrait during the 2018 Summer Television Critics Association Press Tour at The Beverly Hilton Hotel on July 28, 2018 in Beverly Hills, California. (Photo by Robby Klein/Getty Images)
BEVERLY HILLS, CA - JULY 28: Actor Rachel Brosnahan of 'The Marvelous Mrs. Maisel' speaks onstage during the Amazon Studios portion of the Summer 2018 TCA Press Tour at The Beverly Hilton Hotel on July 28, 2018 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
NEW YORK, NY - JUNE 10: Rachel Brosnahan speaks onstage during the 72nd Annual Tony Awards at Radio City Music Hall on June 10, 2018 in New York City. (Photo by Theo Wargo/Getty Images for Tony Awards Productions)
NEW YORK, NY - JUNE 10: Rachel Brosnahan attends the 72nd Annual Tony Awards at Radio City Music Hall on June 10, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Tony Awards Productions)
BEVERLY HILLS, CA - JANUARY 06: Jason Ralph and Rachel Brosnahan attend the 76th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 6, 2019 in Beverly Hills, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)