This retailer just beat Costco as America’s favorite grocery store

It feels like there’s a never-ending list of Costco perks. These perks make Costco a great place to get vacation deals, eye exams, and even gym memberships, too. Although the warehouse store is one of the most popular shopping destinations, it’s not necessarily America’s favorite place to buy food. According to an annual survey by the data consulting agency dunnhumby, the top-rated grocery store is Trader Joe’s.

Dunnhumby surveyed 7,000 U.S. households to determine which of the top 56 largest grocery stores both perform well financially and have a strong emotional connection with customers. The ranking specifically evaluates retailer performance on seven pillars: price, quality, digital, operations, convenience, discounts or rewards, and speed. The research shows that stores focusing mainly and equally on price and quality fare better with customers, making Trader Joe’s a logical contender for the top spot. What other grocery store lets employees set aside popular products for customers? Here are 11 other things Trader Joe’s employees want you to know.

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Trader Joe's best new products from 2018
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Trader Joe's best new products from 2018
Mini Stroopwafel Ice Cream Sandwiches
Mozarella Rolloni
Blue Cheese Mustard
Butter Toffee Pretzels
Snowflake Pastry
French Onion Soup
Broccoli & Cauliflower Gratin
Cauliflower Pancakes
Vegan Banana Bread
Soft Honey Nougat with Almonds
Caramel Cookie Crunch Gelato and Pistachio Gelato
Horseradish Aioli
Chocolate Salted Caramel Mug Mix
Hot Cocoa Dunkers
Carrot Cake Spread
Autumnal Harvest Alfredo Sauce
Birthday Cake Popcorn
Big Soft Pretzels
Caramel Apple-Flavored Granola
Thai Tea Mini Mochi
Seltzers With a Splash
Ready to Drink Cold Brew Coffee
Riced Cauliflower Bowl
Neapolitan Joe-Joe's
Cold Brew Coffee Bags
Chantilly Cream Vanilla Bean and Dark Chocolate Ganache Mini Sheet Cakes
Simpler Wines Chardonnay Too Uncanny
Mini Dark Chocolate Mint Coins 
Mini Vegetable Samosas
Peach Bellini Jam
Dark Chocolate Toasted Sesame Caramels
Spicy Cheese Crunchies
Gone Berry Crazy (frozen dark chocolate covered strawberries)
Rosemary Balsamic Steak Tips
Cauliflower Gnocchi
Party Cake
Springy Sodas
Cream Cheese Brioche Pastries
Crunchy Cinnamon Squares Milk Chocolate Bar
Cinnamon Sugar Muffin & Baking Mix
Zhoug Sauce
Creamy Tomato Soup Seasoned Crackers
Brownie Crispy Coffee Ice Cream Sandwiches
Deep Dish Chocolate Chip Cookie
Churro Bites
Frosted Sugar Cookies
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Trader Joe’s has held the top spot in this survey for two years in a row. Their lack of digital shopping, cult-favorite private brand foods, and small format minimizes costs keeping prices low for customers and the business. Plus, the store reinvests some of this money into their customer-service and in-store experience, the report says. These are the 7 other reasons why Trader Joe’s is so cheap.

The other top stores are Costco, Amazon, H-E-B, Wegmans Food Market, and Market Basket. Some of these other stores rely on promotions or deals to bring in customers. The results from the survey show that stores relying on these aren’t as successful. This is especially so if they can’t also offer a variety of foods by a strong private brand, according to the survey. Trader Joe’s definitely doesn’t have that problem. The chain doesn’t really have sales and has a no-coupon policy. On rare occasions, the Fearless Flyer does have some deals. People aren’t fazed by the lack of coupons. They already know they’re getting a good deal on their groceries. The Trader Joe’s everything bagel seasoning, Mandarin orange chicken, cauliflower rice, and two buck chuck are just a few reasons keep people coming back for more. Next, check out these 15 other customer-favorite Trader Joe’s foods.

The post This Retailer Just Beat Costco as America’s Favorite Grocery Store appeared first on Reader's Digest.

See who else is a TJ fan below:

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Stars who love Trader Joe's
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Stars who love Trader Joe's
LOS ANGELES, CA - FEBRUARY 13: Naomi Watts is seen in Brentwood on February 13, 2015 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
Photo � 2010 The Grosby Group Los Angeles, August 4th 2010 JENNA DEWAN was spotted stocking up on supplies at Trader Joe's for herself and hubby Channing Tatum in Studio City, CA. PGpg68 (Photo by Philip Ramey/Corbis via Getty Images)
�2010 RAMEY PHOTO Beverly Hills, California, June 23, 2010 MISCHA BARTON smokes a cigarette before shopping for groceries at Trader's Joes in West Hollywood, CA. PGpg68 (Photo by Philip Ramey/Corbis via Getty Images)
�2010 RAMEY PHOTO NO SPAIN/ NO ITALY/ NO RUSSIA Beverly Hills, California, March 19, 2010 JESSICA ALBA was spotted shopping for groceries with daughter Honor Marie, at Trader Joe's in Westwood, CA. PGpg68 (Photo by Philip Ramey/Corbis via Getty Images)
�2010 RAMEY PHOTO NO SPAIN/ NO ITALY/ NO RUSSIA Beverly Hills, California, March 19, 2010 JESSICA ALBA was spotted shopping for groceries with daughter Honor Marie, at Trader Joe's in Westwood, CA. PGpg68 (Photo by Philip Ramey/Corbis via Getty Images)
TOLUCA LAKE - AUGUST 20: Hilary Duff spent the late afternoon grocery shopping at Trader Joes and Vons supermarket on August 20, 2008 in Toluca Lake, California. (Photos by David Aguilera/BuzzFoto/FilmMagic)
WEST HOLLYWOOD - MAY 15: EXCLUSIVE: Kate Bosworth and her boyfriend, James Rousseau, spent the day shopping at Trader Joes and also picked up an application for ANZ (Australian Finanacial Institute), while on the stroll home on May 15, 2008 in West Hollywood, California. Kate Bosworth seemed to be in a happy mood and was dressed casual in a grey singlet and black pants. (Photos by Manuel Velasco/BuzzFoto.com) Buzz Foto LLC  1112 Montana Ave suite 80 Santa Monica CA 90403 1 310 441 4464 1 310 980 8822
LOS ANGELES, CA - JANUARY 11: Lucy Hale is seen leaving Trader Joe's in Studio City on January 11, 2017 in Los Angeles, California. (Photo by BG015/Bauer-Griffin/GC Images)
LOS ANGELES, CA - FEBRUARY 26: Amanda Seyfried is seen carrying three grocery bags as she leaves Trader Joe's on February 26, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - FEBRUARY 24: Vanessa Hudgens is seen picking up groceries at Trader Joe's on February 24, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
�2010 RAMEY PHOTO NO SPAIN, NO ITALY Los Angeles, Jan.10 , 2010 ASHLEY TISDALE and boyfriend, SCOTT SPEER leave a Trader Joe's market in Toluca Lake after shopping for groceries. Ashley hitches a ride on the cart while Scott pushes. PGpg68 (Photo by Philip Ramey/Corbis via Getty Images)
�2009 RAMEY PHOTO NO SPAIN , NO ITALY, NO MIDDLE EAST Los Angeles, January 17, 2009 MILEY CYRUS got a pedicure at a North Hollywood salon and later went with her half sister, Brandi to a Trader Joe's store in Toluca Lake. Along the way they stopped a a flower shop where she bought a plant and even made time to take a photo with a lucky fan. PGpg6 (Photo by Philip Ramey/Corbis via Getty Images)
LOS ANGELES, CA - SEPTEMBER 05: Vanessa Hudgens is seen on September 05, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - FEBRUARY 24: Vanessa Hudgens is seen picking up groceries at Trader Joe's on February 24, 2014 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - AUGUST 24: Amanda Seyfried is seen on August 24, 2013 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
WEST HOLLYWOOD, CA - AUGUST 28: Janeane Garofalo sighting at Trader Joes supermarket on August 28, 2010 in West Hollywood, California. (Photo by David Aguilera/BuzzFoto/FilmMagic)
Photo © 2010 The Grosby Group Los Angeles, August 4th 2010 JENNA DEWAN was spotted stocking up on supplies at Trader Joe's for herself and hubby Channing Tatum in Studio City, CA. PGpg68 (Photo by Philip Ramey/Corbis via Getty Images)
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