Forever 21 faces backlash after featuring white model wearing 'Wakanda Forever' sweater

Fast-fashion retailer Forever 21 quickly found itself in hot water on Tuesday afternoon when it tweeted a link to a Black Panther-inspired sweater on its site, worn by a white model.

The phrase “Wakanda Forever” comes from the wildly successful Marvel film Black Panther and has evolved into a greeting used among those who identify with the nearly all-black cast of characters.

People discovered the sweater when the brand tweeted it out, which in turn incited a number of unfavorable responses.

The tweet was quickly removed. However, as of Tuesday afternoon, the photos remain on Forever 21’s website.

One Twitter user discovered that this isn’t the only example of a white person wearing Black Panther merchandise on Forever 21’s site. Instead, a white woman is also seen modeling a graphic tee from the movie.

Forever 21 hasn’t yet responded to Yahoo Lifestyle’s request for comment.

More on 'Black Panther' below:

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'Black Panther' world premiere: Red carpet arrivals
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'Black Panther' world premiere: Red carpet arrivals
HOLLYWOOD, CA - JANUARY 29: Actor Danai Gurira (C) and 'The Dora Milaje' actors at the Los Angeles World Premiere of Marvel Studios' BLACK PANTHER at Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Alberto E. Rodriguez/Getty Images for Disney)
HOLLYWOOD, CA - JANUARY 29: Actress Angela Bassett arrves for the Premiere Of Disney And Marvel's 'Black Panther' held at Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Albert L. Ortega/Getty Images)
HOLLYWOOD, CA - JANUARY 29: Lupita Nyong'o attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Lupita Nyong'o attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Janelle Monae attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Actress Danai Gurira arrives for the premiere of Disney and Marvel's 'Black Panther' held at Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Albert L. Ortega/Getty Images)
HOLLYWOOD, CA - JANUARY 29: Danai Gurira attends the Los Angeles Premiere 'Black Panther' at Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Jon Kopaloff/FilmMagic)
HOLLYWOOD, CA - JANUARY 29: Actor Chadwick Boseman arrives for the premiere of Disney and Marvel's 'Black Panther' held at the Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Albert L. Ortega/Getty Images)
HOLLYWOOD, CA - JANUARY 29: Michael B Jordan attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Yara Shahidi attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Chloe Bailey and Halle Bailey, wearing Dena Kemp jewelry and LimeCrime lip gloss in Bloodmoon and Eclipse, attend the Premiere Of Disney And Marvel's 'Black Panther.'
HOLLYWOOD, CA - JANUARY 29: Issa Rae attends the premiere of Disney and Marvel's 'Black Panther' on January 28, 2018 in Los Angeles, California. (Photo by JB Lacroix/WireImage)
HOLLYWOOD, CA - JANUARY 29: Forest Whitaker attends the premiere of Disney and Marvel's 'Black Panther' on January 28, 2018 in Los Angeles, California. (Photo by JB Lacroix/WireImage)
HOLLYWOOD, CA - JANUARY 29: Mellody Hobson and George Lucas attend the premiere of Disney and Marvel's 'Black Panther' on January 28, 2018 in Los Angeles, California. (Photo by JB Lacroix/WireImage)
HOLLYWOOD, CA - JANUARY 29: Martin Freeman attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Meagan Good attends the Los Angeles Premiere 'Black Panther' at Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Jon Kopaloff/FilmMagic)
HOLLYWOOD, CA - JANUARY 29: Actor Daniel Kaluuya arrves for the Premiere Of Disney And Marvel's 'Black Panther' held at Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Albert L. Ortega/Getty Images)
HOLLYWOOD, CA - JANUARY 29: David Hasselhoff and Hayley Roberts attend the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Ryan Michelle Bathe, Sterling K. Brown and son Andrew Brown attend the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Nathan Anderson and Anthony Anderson attend the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Amber Riley attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Tessa Thompson attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Nabiyah Be attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Miles Brown attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Marija Abney attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Aisha Dee attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Allegra Acosta attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Jessica Oyelowo and David Oyelowo attend the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Angel Parker attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Taran Killam and Cobie Smulders attend the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Kayla Maisonet attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Ty Simpkins attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Shaunette Renee Wilson attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Kylee Russell attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Seth Carr attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Pom Klementieff attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Meg Donnelly attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Chloe Bennet attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Storm Reid attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Sean Gunn and Natasha Halevi attend the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Florence Kasumba attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Olivia Holt attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Natalia Cordova-Buckley attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Marsai Martin attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Tanika Ray attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: DeVon Franklin and Meagan Good attend the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
HOLLYWOOD, CA - JANUARY 29: Allison Holker attends the Los Angeles Premiere 'Black Panther' at Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Jon Kopaloff/FilmMagic)
HOLLYWOOD, CA - JANUARY 29: J. August Richards attends the Los Angeles Premiere 'Black Panther' at Dolby Theatre on January 29, 2018 in Hollywood, California. (Photo by Jon Kopaloff/FilmMagic)
HOLLYWOOD, CA - JANUARY 29: Garcelle Beauvais attends the premiere of Disney and Marvel's 'Black Panther' on January 28, 2018 in Los Angeles, California. (Photo by JB Lacroix/WireImage)
HOLLYWOOD, CA - JANUARY 29: Cobie Smulders attends the Premiere Of Disney And Marvel's 'Black Panther' - Arrivals on January 29, 2018 in Hollywood, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
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