Inspired by the holiday favorite film ‘Elf,’ fun-loving firefighter Brendan Edwards thought he would bring some holiday cheer with a creative stunt that’s now gone viral. Dressed as Buddy the Elf, he approached strangers on the streets of Boston and challenged them to a pillow fight. Surprisingly, many people were totally game to throw down. Even a brave grandma gave the pillow a good swing, knocking Brendan to the ground.
“The more and more pillow fights we had, the more and more we wanted to make others, you know, laugh and smile," he told Inside Edition.
The show was such a hit, Brendan promises he will be back on the street at least once a week to give others a chance to get in the game.
Watch some of the hilarious encounters above.
Elf on a Shelf
Elf on a Shelf
NEW YORK, NY - NOVEMBER 26: The Elf on the Shelf balloon during the 89th Annual Macy's Thanksgiving Day Parade on November 26, 2015 in New York City. (Photo by Mireya Acierto/FilmMagic)
NEW YORK, NY - NOVEMBER 27: A view of the Elf on the Shelf float at the 88th Annual Macy's Thanksgiving Day Parade on November 27, 2014 in New York City. (Photo by Michael Stewart/Getty Images)
Elf on the shelf, Macy's Thanksgiving Day Parade. (Photo by: Godong/UIG via Getty Images)
The Elf on the Shelf ballon floats down 6th Avenue during the 88th Macy's Thanksgiving Day Parade in New York November 27, 2014. The giant balloons, a signature feature of the parade, made their debut in 1927. AFP PHOTO / Timothy A. Clary (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
NEW YORK, NY - NOVEMBER 27: The Elf on a Shelf balloon passes by during the 88th annual Macy's Thanksgiving Day Parade on November 27, 2014 in New York City. Over 8,000 people took part in the parade and it is estimated that over three million people were in attendance. (Photo by Michael Loccisano/Getty Images)
NEW YORK, NY - NOVEMBER 27: The Elf on the Shelf balloon floats at the 88th Annual Macy's Thanksgiving Day on November 27, 2014 in New York City. (Photo by Brad Barket/Getty Images)