Glamour magazine is officially done with regular print

Add Condé Nast’s Glamour to the list of magazine’s that are actually no longer magazines.

As WWD first reported in September, the 80-year-old beauty glossy is ceasing to be a traditional print publication at the start of 2019. The move comes as a surprise to no one as simply looking at the latest issue of the magazine, pamphlet size at barely more than 100 pages with roughly 40 pages of third-party ads, is a clear indicator that things in print are far from what they once were.

When the last print issue comes out in January, editor in chief Samantha Barry will be having her year anniversary in the role. In a memo to staff, Condé chief executive officer Bob Sauerberg made sure to position the end of print as part of Barry’s “vision” for Glamour and made sure to add, speaking on behalf of Condé: “We believe in [Barry’s] leadership and we are investing in the future of the brand.”

A Condé spokesman said the end of print will come with no further layoffs.

Sauerberg touted Barry’s connection with Glamour readers on Instagram, where the magazine has 1.6 million followers, and pointed out that she was “talking” to them even during this year’s Women of the Year summit. “That’s today’s Glamour — connecting with women wherever they are,” Sauerberg said.

RELATED: Glamour covers over the years

45 PHOTOS
Vintage Glamour magazine covers
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Vintage Glamour magazine covers
GLAMOUR magazine cover, photo on black
The cover of Glamour magazine, shown Nov. 1976. (AP Photo/Suzanne Vlamis)
Beverly Johnson wearing Revlon makeup and gingham-trimmed ribbed knit polo shirt in yellow by It Still Does. (Photo by Susan Wood/Conde Nast via Getty Images)
Glamour Magazine Cover: Mary Jane Viles wearing Love makeup and silk oblong scarf by Echo. (Photo by Andre Carrara/Condé Nast via Getty Images)
Glamour Magazine: Your Beauty Issue: Cheryl Tiegs in pink cotton shirt by Jones New York. (Photo by Claude Guillaumin/Condé Nast via Getty Images)
Beverly Johnson wearing Ultima II makeup by Charles Revson, plaid Gloria Sachs shirt, and green knit vest. (Photo by Mike Reinhardt/Conde Nast via Getty Images)
Lisa Palmer in white chinchilla double-breasted coat with silver buttons over pale blue crepe dress, by Victor Joris, and earrings by K.J.L. (Photo by Francesco Scavullo/Condé Nast via Getty Images)
Lisa Palmer, with hair by Breck, wearing blue-and-white striped blazer and white ribbed sweater by College Town. (Photo by Francesco Scavullo/Condé Nast via Getty Images)
Lisa Palmer wearing Bonne Bell makeup and striped wool sweater by Evan-Picone. (Photo by Francesco Scavullo/Condé Nast via Getty Images)
Model wearing Estee Lauder makeup, Laguna earrings, and twill coat by Henry Friedricks for Brittany. (Photo by Francesco Scavullo/Condé Nast via Getty Images)
Boy-Girl Appeal: Model wearing Clairol makeup and rayon and silk satin holiday dress by Deanna Littell for Zacari Ltd. (Photo by Francesco Scavullo/Condé Nast via Getty Images)
Model wearing aqua shirt and aqua headband. (Photo by Francesco Scavullo/Condé Nast via Getty Images)
Glamour Magazine Cover: The Girl on the Job Issue: Nancy Creager, Ohio secretary, wearing Revlon makeup and suit by Kasper for Joan Leslie. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: College Issue: Beth and Sally Brewbaker, winners of Glamour's Ten Best-Dressed College Girls Contest, wearing Dubarry makeup and Marvella earrings. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Model wearing Maybelline makeup, checked Shamokin wool jacket by P.R.L., matching beret by Emme, and Van S. Authentics earrings. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Model Sandra Wright wearing silk satin Modelia coat, Scaasi pin, and Germaine Monteil makeup. (Photo by Bert Stern/Condé Nast via Getty Images)
Joan Alforno wearing polka dot linen pillbox hat and matching bow by Mr. John Classics and Van S. pin. (Photo by Fred Lyon/Condé Nast via Getty Images)
Glamour Magazine Cover: Model wearing Noxzema and Cover Girl makeup, hairclips by KJL, and beaded Anne Rubin jacket. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Model, Dolores Hawkins, wearing Brania earrings. (Photo by Karen Radkai/Condé Nast via Getty Images)
Model Sandra Peterson in green wool tweed suit, cheetah town hat by Emme, and Tiffany earrings and pin. (Photo by Bert Stern/Condé Nast via Getty Images)
Glamour Magazine Cover: Model Christa Vogel wearing tweed suit and white silk blouse by Finger, Rabiner, & Jontow, Emme beret, Kislav gloves, and Van Cleef & Arpels jewelry, stands in street with Corvette in background. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: College Issue: Christa Vogel, one of the 10 Best Dressed College Girls in America, wearing Sweater Plus sweater by Greta Plattry. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Pat Otis wearing Cutex makeup, silk dotted McKettrick dress, earrings by R. Mandle, and ribbon bow by Ribbon Fashions. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Jane Fonda wearing Max Factor makeup. (Photo by Karen Radkai/Condé Nast via Getty Images)
Glamour Magazine Cover: Holiday Issue: Millie Perkins wearing furry jacket by Lassie, Cartier jewelry, Glentex scarves, and Yardley makeup. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: College Issue: Model Christa Vogel wearing Pond's makeup, Tiffany earrings, and Chesterfield pin. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Headshpt of model Gretchen Harris lying in a field. (Photo by Karen Radkai/Condé Nast via Getty Images)
Glamour Magazine Cover: Gretchen Harris wearing floral blouse by Jeanne Campbell for Sportwhirl, faux pearls by Ciner, and headband by Emily Wetherby. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Model Romaine Simenson seated on bench in Kingston, Jamaica wearing outfit by John Weitz for Amco with accessories by Emily Wetherby. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Easter Issue: Model Mary Jane Russell in floppy-brimmed pink cloche with bow by John Frederics and pink Lady Manhattan blouse with drawings of rabbits by Andy Warhol in the background. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Model Sunny Harnett in camel suit with striped, long-sleeve pullover by House of Swansdown, pleated jersey turban by Madcaps, red suede gloves by Superb, pony skin stachel by Walter Katten, and domed earrings by Accessocraft. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Actress, Model Grace Kelly in white sleeveless dress by Kay Windsor, blue sweater by Premier, and Ernest Steiner earrings, holding little Siamese cat with brilliant blue eyes. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Fall Issue: Model Patsy Shalley in orange tweed dress by Carolyn Schnurer, orange rolled brimmed Breton by Betmar, narrow snakeskin belt by Midtown, and chamois gloves by Kay Fuchs. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Diet for a Summer Figure: Mode Ann Gunning in sheer snow-dotted white organdy with big sailor collar and black piping by Jenny Bell, white Wear-Right gloves, and earrings by Ballet. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Model in plaid suit with wide-brimmed Chanda hat. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Model in pink-and-white straw and felt roller by John Frederics sitting on bench next to model Sunny Harnett wearing cap of crocheted straw with flowing ribbons by Veaumont, both in pink coats by Berg-Leto. (Photo by Frances McLaughlin-Gill/Condé Nast via Getty Images)
Glamour Magazine Cover: Model in blue bathing suit and cap and model in striped red-and-white sweater and red cap. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Model wearing Majestic jacket and sundress, Betmar hat, Capezio pumps, and Wear-Right gloves. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Bride in gown by Frances Formals with hat of antique lace. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Model in gray Joselli suit, N.Y. hat by Martin Shoen, and holding Lesco Ltd. bag. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Model seen twice in brown rayon faille dress by American Deb with net fichu. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Model seen twice in green fleece jacket by Vera Maxwell and green rayon skirt and halter by Arpad. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Model in Swansdown tweed jacket, Glentex scarf, N.Y. Dobbs hat, Bacmo gloves, and holding D.C. bag. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Model Natalie Payne seen twice in gray suit by Colleen, leopard stenciled cloche by Vic-Debs, and Em-Kay bag. (Photo by Constantin Joffe/Conde Nast via Getty Images)
Glamour Magazine Cover: Model seen twice in sheer white negligee by Odette. (Photo by Constantin Joffe/Conde Nast via Getty Images)
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For her part, Barry positioned the end of print as “growth” of the brand, making sure to push her preferred “headlines” in her own memo to staff, those being “doubling down on digital” and bringing Glamour content “to the platforms our readers frequent most.” She wrote of it as “an investment plan” and stressed that print will still be used “to celebrate big moments,” but there is no regular print schedule after January.

“I’ve spent the past year getting to know Glamour’s audience, and I’m confident we are heading in an exciting new direction,” Barry said in her memo. “Think about it this way — in print we reach 2 million readers, but when you look at our digital footprint, we reach 20 million Glamour fans.”

The distinction between “reader” and “fan” is an important one, especially for advertisers who are more and more looking for brands that have a real hold on an audience, as opposed to merely looking at the number of followers an outlet may have. While Barry pushed the growth of Glamour’s web site as rising 12 percent year-over-year and the growth of video, a big investment area at Condé, rising 111 percent, different numbers tell a different story. According to the MPA-Association of Magazine Media, year-to-date numbers as of September show combined print and digital readers down 11 percent, web readership down 20 percent, mobile readership down 17 percent and video up 58 percent.

RELATED: Vintage magazine holiday covers 

35 PHOTOS
A Look Back: Vintage Holiday Magazine Covers
See Gallery
A Look Back: Vintage Holiday Magazine Covers

Vogue - November 1939

Photo Credit: Vogue

Vogue - December 1950

Photo Credit: Vogue

Actress Deborah Kerr on the cover of the Fon Fon - December 1953

Photo Credit: Fon Fon

Vogue - December 1955

Photo Credit: Vogue

Vogue UK - December 1956

Photo Credit: Vogue UK

Vogue UK - December 1957

Photo Credit: Vogue UK

Vogue - December 1958

Photo Credit: Vogue

Cher looks stunning on the cover of Vogue - December 1972

Photo Credit: Vogue

Twiggy appears on the cover of Vogue - December 1974

Photo Credit: Vogue

Vogue - December 1975

Photo Credit: Vogue

Vogue - December 1976

Photo Credit: Vogue

Vogue - December 1979

Photo Credit: Vogue

Vogue - December 1983

Photo Credit: Vogue

Uma Thurman appears on the cover of Vogue - December 1985

Photo Credit: Vogue

Elle - December 1986 

Photo Credit: Elle

The unique Millennium Edition of Vogue - December 1999

Photo Credit: Vogue

Vogue India - 2011

Photo Credit: Vogue India

Selena Gomez appears on the cover of Glamour - December 2012 

Photo Credit: Glamour

Kim Kardashian radiates on the cover of Haute Muse - December 2012 

Photo Credit: Haute Muse

Supermodel Karlie Kloss looks gorgeous on the cover of Vogue Germany - December 2012

Photo Credit: Vogue Germany

Marion Cotillard looks ravishing in red on the cover of W Magazine - December 2012

Photo Credit: W

Cindy Crawford appears on the cover of Vogue - December 1995

Photo Credit: Vogue

Vogue - December 1996

Photo Credit: Vogue

The unique Millennium

Jennifer Aniston looks stunning on the cover of Vogue - December 2006

Photo Credit: Vogue

Vogue Germany - 2010

Photo Credit: Vogue Germany

Elle China - December 2011

Photo Credit: Elle China

Elle Serbia - 2011

Photo Credit: Elle Serbia

Flore Canada - 2011

Photo Credit: Flore Canada

Vogue India

Natalie Portman shines on the cover of Elle Hungary - December 2012

Photo Credit: Elle Hungary

Selena Gomez appears on the cover of Glamour - December 2012

Kim Kardashian

Supermodel Karlie

Marion Cotillard

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Glamour’s shift to online-only is a path that has become common for some of Condé’s B-list brands. Over the last decade or so, Condé has turned Self and Teen Vogue into online-only brands, along with Glamour in the U.K., which also has no regular print schedule but occasionally does a special issue. The publisher has also folded the web site of Epicurious into Bon Appétit and closed outright a slew of magazines, including Lucky, Men’s Vogue, Vogue Living, Vitals, Details, Jane, House & Garden and Mademoiselle, among many others. W magazine, already down to eight issues a year, is also up for sale, along with Brides and Golf Digest.

For More, See:

Glamour Said Next to Go All-Digital

Condé Nast Taps Video Executive to Lead Entertainment Division

Condé Nast Expanding Branding Agency Under New Director

 

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