Israeli apparel ad starring Bar Refaeli slammed as 'ignorant' and 'Islamophobic'

A new ad starring model Bar Refaeli is being panned as “racist,” “ignorant,” and “Islamophobic.”

Refaeli, 33, shared the campaign video for the Israeli brand Hoodies on her Facebook page on Monday. In it, she starts off standing solemnly wearing a niqab while a quote that reportedly reads “Is it Iran here?” (translated from Hebrew) appears on the screen.


She then rips off her veil and shakes her hair loose, revealing brightly colored athleisure from the company, of which she is spokesperson and part owner, as a song plays with the lyrics, “It’s all about freedom, finally breaking the chains, the cost of my freedom…” 

The campaign is called “Freedom Is Basic,” and according to the Jerusalem Post, it will feature other notable Israeli figures such as transgender actress Stav Strashko and reality star Tahounia Rubel. 

RELATED: See the model on Instagram 

Bar Refaeli's hottest Instagrams
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Bar Refaeli's hottest Instagrams
Shabbat Shalom ✨
Friends & now partners ! @kimkardashian joined my @carolinalemkeberlin family Welcome my love ♥️
תודה על כתבה מתוקה לראש השנה💋 סמדר שיר, זמנים מודרניים.
Shabbat Shalom 🧡
90’s spirit
If you’re looking for me.. gone fishing 🎣
Coming soon
Wear sunscreen ☀️
Wear sunscreen ☀️
Things you can’t do on the weekends after you become a parent.
All about the location. Not about the expression. @yamamayofficial #savetheocean #yamamaysummercollection
Happiness isn't getting what you want, it's enjoying what you have
Heaven ☀️
My Way Or No Way 👒
About last night ✨
Live #13

But the ad drew so many negative comments on social media that, according to BuzzFeed News, the supermodel deleted the spot from Instagram, and Hoodies followed suit on Instagram and Facebook. However, the ad can still be viewed on Refaeli’s Facebook page

On its Instagram page, Hoodies now features a similar ad starring a man who rips off a hoodie.

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