Revolve accused of fat shaming with sweatshirt meant to shine light on horrors of trolling

What started out as a well-meaning sweatshirt has led to an uproar on social media over mixed messages about fat shaming and body positivity.

Social issues advocate and artist Florence Given found the sweatshirts on Revolve’s website on Wednesday, with the featured image showing a straight-size model in a pullover that read, “Beng fat is not beautiful it’s an excuse.” Disgusted by the message the sweatshirt sent, Given shared photos of it on Instagram. She also shared another sweatshirt the brand had on its website, emblazoned with the phrase, “Too boney to be boned.”

In tiny print below the quotes, the sweatshirts say, “as said to” beside an Instagram handle, giving the impression that these were comments pulled from someone’s Instagram account. The accounts attributed on the sweatshirts belong to models like Cara Delevingne and Paloma Elsesser.

According to Fashionista, the quotes were comments reportedly said to famous women — but the campaign backfired when the apparel was released early without any context . Since the $168 sweatshirt went up on Revolve’s website on Wednesday, Twitter has been awash with comments bashing the brand for the offensive message.

The sweatshirt got the attention of outspoken actress Jameela Jamil, who posited a rhetorical question at the brand.

Tess Holliday, a plus-size model who recently faced backlash from haters over her history-making Cosmo UK cover, also called out Revolve for being “a mess.”

“They have a huge following that’s mostly young women and they are perpetuating the toxic idea that our worth is tied into our size,” Holliday said in a statement to Mic. “They must have never seen me, because I’m fat and beautiful.”

Instagrammers were just as pissed. “I am actually disgusted and bewildered….. who in the design meeting thought – “hey – I know a good idea” … and what idiotic team agreed with them!!??????” someone commented on Florence Given’s post. “This can’t be real,” another pleaded. “BEING DISRESPECTFUL ISNT BEAUTIFUL ITS DISGUSTING.”

Revolve already has a reputation for its lack of diversity (remember #RevolveSoWhite?) and this sweatshirt is just fanning the flames. According to Fashionista, the largest size available in the sweatshirt was an XL. And that’s a stretch for Revolve, since the brand usually doesn’t sell anything beyond a size large. Just look at their size guide.

The fact that it’s modeled on a slender woman is just a slap in the face to curvy girls everywhere.

“Can’t believe this is real? Why wouldn’t they just hire Paloma or another model who has been a victim of this kind of thinking. Do better @revolve @lpa,” someone suggested on Instagram.

As for plus-size representation? If you google “Revolve plus size” you’ll find it. You won’t find anything in it though; there are “0 items” in the section. Not even the sweatshirt in question.

If this was Revolve’s foray into size inclusivity, it appears the brand missed the mark.

Given got a hold of LPA founder Pia Arrobio on Instagram, who explained the idea behind these sweatshirts, which was a collaboration with five women to “shine light on how horrible trolling is.” The plan was to launch the sweatshirts on Thursday, but they “went up early on Revolve for some reason,” Arrobio tells Given on Instagram before the context of the quotes in question were made clear.

Still, social media users aren’t satisfied. “[O]kay but why would they sell a shirt like that???” someone commented on Instagram. “Even with the explanation, those shirts are an awful and poorly executed idea.”

Revolve has not yet responded to Yahoo Lifestyle’s request for comment.

Other controversial moments:

A history of Melania Trump's most controversial outfits
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A history of Melania Trump's most controversial outfits

As part of her first solo international trip as first lady, Melania visited Nairobi National Park in a white pith helmet, which drew criticism for its colonial-era past. 

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Melania Trump attended the General Debate of the 73rd session of the General Assembly at the United Nations alongside her husband. Her black dress was thought to be a slight towards President Trump as many people on the internet saw her outfit as a gesture of support for sexual assault survivors.

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The Trumps welcomed Polish President Andrzej Duda and his wife Agata Kornhauser-Duda to the White House in September. The problem? Melania was wearing a wool coat while it was still 80 degrees outside. Furthermore, she didn't remove her coat while dining inside with the Polish first lady, which Twitter deemed not the best hostess tactic. 

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Melania Trump tried her hand at gardening for the second time to plant an Eisenhower Oak at the White House in August. The $4000 skirt and sky-high Louboutin heels she wore to dig soil sent the internet aflame. 

"Melania is launching her new line of Gardening Attire, accompanied by the standard 4-inch heels," joked one Twitter user. 

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FLOTUS stepped out on August 20th in Maryland to promote her Be Best initiative and discuss cyberbullying. To the event, she wore the once-controversial pussy-bow blouse -- the same style she sported during the 2016 presidential debate after the Access Hollywood leak. 

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Arguably her most controversial outfit yet, Melania sported a jacket emblazoned with the words "I Really Don't Care Do You" to visit migrant children separated from their parents in Texas. The Zara jacket retails for $39.

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Melania arrived at POTUS' State of the Union at the start of the new year in a white Dior pantsuit. Many members of Congress chose to wear black in solidarity with sexual assault survivors and in protest of the Trump administration: Melania stood out in all white. 

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Following Ivana Trump's controversial interview in October, Melania donned an emerald green shirtdress from British brand Cefinn to an official visit to Lily's Place to visit with families affected by addiction. It's the first non-profit infant recovery center in the world. 

The dress was designed by former first lady of Britain Samantha Cameron. Is she reminding everyone of her status? 

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Alongside President Trump, FLOTUS arrived in Vegas in October to pay their respects to the 50 victims of the Las Vegas shooting. Her all-black, closed-off look drew some major criticism on Twitter. 

"I'm making a public plea to Melania Trump: stop with the sunglasses (and the heels at disaster areas)," one Twitter user wrote.

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Twitter had a lot to say about this picture of FLOTUS getting down and dirty in the garden established by former first lady Michelle Obama. 

Her $1380 Balmain shirt wasn't the most appropriate choice for the event.

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Though this photo was taken at the White House Congressional Picnic in June, the Trumps tweeted a photo from the event to wish the country a happy Labor Day the following September. 

"We are building our future with American hands, American labor, American iron, aluminum and steel," POTUS wrote. Ironically, Melania's dress was designed by Mary Katrantzou, a Greek-born British designer. Twitter had *a lot* to say. 

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Off to help Hurricane Harvey victims, Melania made headlines when she boarded Air Force One in sky-high stilettos.

"God grant me the serenity not to comment on the shoes," wrote one Twitter user.

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FLOTUS turned heads in a $51,500 floral jacket by Dolce & Gabbana for the G7 summit in Italy. 

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While visiting Yad Vashem, Israel's Holocaust Memorial, Melania sported a white sleeveless dress. Twitter wasn't happy with her sporting bare shoulders at the memorial.

Wrote one user, "Melania cover your arms up, show some respect."

"Geez. The lambasted Michelle Obama for baring her arms and her is Melania Trump in conservative Israel with a sleeveless dress," said another. 

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Just days after President Trump landed in hot water following the leaked Access Hollywood recordings, Melania sported a pussy bow shirt to the second presidential debates.

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