Despite the overcast afternoon, Zimmermann gave us major spring vibes when it took the runway Monday at New York Fashion Week to debut its Spring/Summer 2019 collection. The Australian brand has amassed quite the worldwide following since it launched in 1991, no doubt for its chic and ahead-of-trend creations.
This season's ready-to-wear line featured an unexpected take on the brand's traditional style, combining boho-chic with retro vibes. The 70s-inspired collection featured gilded pieces, lots of fringe and patterns while maintaining Zimmermann's original aesthetics.
See the full collection here:
Explained the brand in the new collection:
"For Spring, we used the backdrop of a television soap that was on in Australia in the late 70’s called Number 96. It was naughty and irreverent and hilarious. It was even more appealing to me because as a really young kid I definitely wasn’t allowed to watch it! It was set in an apartment block of four in Paddington in the inner city of Sydney, and explored storylines that were considered taboo at the time – sex, adultery, drugs and homosexuality. When we were researching, we found this great quote from the series launch campaign – 'Tonight at 8.30 television loses its virginity.'
Denim and plaid danced down the runway, while bold colors and juxtaposing prints took center stage on flowy silhouettes. The browns and golds were definitely an unexpected palette for the sorbet-loving brand, but we welcomed this new direction with open arms.
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