America's favorite concealer is a drugstore staple (and it's only $10)

While we love splurging on a $40 lipstick or foundation, there's nothing quite like the rush of finding an amazing beauty product that doesn't make our wallet cry. Apparently this is something we can all agree on, because we just learned that America's most popular concealer is a drugstore staple. Drumroll, please…

It’s Maybelline's Instant Age Rewind Dark Circle Eraser. (!) According to Allure, the data comes from a Nielsen study of sales in major retailers from February 2017 to 2018.

We can’t say we’re totally surprised, as it comes in a wide range of shades and touts a long-wearing, illuminating formula. Plus, the spongy applicator allows for precise application while gently diminishing puffiness.

Best of all, it's only $10—though we've seen it for even less on Amazon PrimeSwoon. BUY IT

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