Lay's embarks on a culinary expedition with 8 new chip flavors for its 'Flavor of the Summer'

Junk food fans, do we have some news for you!

Just today, Lay's announced 8 (yes, 8) new types of 'Summer of Flavor' to bring your next barbecue, cheat day or road-trip snack essential to the next level. From spicy comfort food in the south to sweet lobster rolls in the Northeast, Lay's Tastes of America aims to tackle every single tastebud, from coast to coast.

"From Thai Sweet Chili in the Pacific Northwest, to Deep Dish Pizza in the Heartland or Cajun Spice in the Central Gulf, we wanted to honor the beloved flavors that remind our fans of home by making 'Tastes of America' our biggest flavor launch yet," explained senior director of Lay's marketing Sarah Guzman.

"We couldn't think of a better time of year to bring these flavors to our fans because between barbeques, food festivals and outdoor fun, summertime truly is the most flavorful time of year," she continued.

Here are the 8 new Lay's flavors, just in time for summer:

  • Cajun Spice (Central Gulf)
  • Chile Con Queso (Texoma, Mountain, SoCal)
  • Chesapeake Bay Crab Spice (Mid-Atlantic)
  • Deep Dish Pizza (Heartland & Mid-America)
  • Fried Pickles with Ranch (Midwest)
  • New England Lobster Roll (Northeast)
  • Pimento Cheese (Southeast)
  • Thai Sweet Chili (Pacific Northwest)

It gets better.

To celebrate the launch, Lay's is embarking on a culinary expedition around the country, popping up at local food festivals and get-togethers to celebrate the flavor of every region. (You can check to see if Lay's is visiting your hometown here.)

SEE ALSO: The real reason potato chip bags are never filled to the top

Fear not if you can't make it to one of those 8 festivals, because these unique flavors will be hitting supermarket shelves soon. Even better, you can place an order for any flavor -- no matter your region -- through Walmart or Amazon now.

Happy snacking!

RELATED: Surprising facts about potato chips:

11 Things You Didn't Know About Potato Chips
See Gallery
11 Things You Didn't Know About Potato Chips

Read on for more facts about potato chips.

Originally called Saratoga chips, potato chips were invented by George Crum in 1853.

Image Credit: Getty Images

The story goes that a disgruntled customer sent his potatoes back to the kitchen for being too thick. Crum, the chef, sliced the potatoes so that they were unusually thin. Then he fried and salted them. They were a hit!

Image Credit: Getty Images

Potato chips have been available in grocery stores since 1895 when William Tappenden started delivering his homemade potato chips to his stores in Cleveland via horse-drawn wagon. Tappenden then opened one of the first potato chip factories in his barn.

Image Credit: Getty Images

Now Americans eat about 1.2 billion pounds of potato chips each year!

Image Credit: Getty Images

To make 3,500 pounds of potato chips you need 10,000 pounds of potatoes!

Image Credit: Getty Images

The average person eats about 6 pounds of potato chips a year. That's 96 one-ounce bags!

Image Credit: Getty Images

During the Super Bowl about 12 million potato chips are consumed!

Image Credit: Getty Images

Chipping potatoes are the most common variety for potato chips. These mostly come from North Dakota, Pennsylvania and Florida.

Image Credit: Getty Images

Americans spend over $7 billion dollars a year on potato chips.

Image Credit: Getty Images

In England 'chips' are French fries and 'crisps' are potato chips.

Image Credit: Getty Images

Potato chips are one of the most popular snacks in the world beating out tortilla chips.

Image Credit: Getty Images


Read Full Story