Target apologizes after receiving backlash for 'Baby Daddy' Father's Day cards

Target has apologized after receiving backlash for a greeting card offered for Father’s Day at their stores.

According to Fox News, on the front of the card it says “Baby Daddy” while featuring an African American couple.

That didn’t sit well with customers who took to Social media to share the card with the public.

One person wrote on Twitter, “This is an insult to black fathers and a slap in the face to the African-American community as a whole.”

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Fox News reports the cards first gained attention on May 31st and by June 12th other Target shoppers also claimed to have seen the same card.

Target is now pulling the cards from stores and apologized via tweet, saying it was never their intention to offend their guests with the merchandise they provide.

The Kansas City Star reports,  the cards were made by American Greetings and is not exclusive to Target. 

 

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