This is the affordable haircare line that is all over Instagram

With its iconic pink, black and neutral packaging, we can't help but notice Kristin Ess' haircare line is everywhere. And what is better than a haircare line made by an actual hairstylist? You'll easily find Ess' work with celebrity clients, Lauren Conrad and Lucy Hale to name just a few, on her Instagram, along with short and easy-to-follow tutorials on how to best use the products from her own line. Needless to say, we are major fans of Ess and her products.

Sold on the hairstylist's website as well as at Target, the collection of shampoos, conditioners and styling products have been receiving rave reviews. The best part? All of the products are under $15. Our favorite product would have to be the Style Assist Blow Dry Mist that promises to cut down on drying time as well as to detangle and add shine to your locks. Sounds pretty sweet, right? Shop our other must-haves from the collection below and find all Kristin Ess products here!

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