Over one million people bought this popular Costco item in 60 days

In a recent press release, Don Lee Farms, (a food company with products found in Costco, yes, you can shop at Costco without a membership) announced that one of their most popular food items was sold over one million times in just 60 days. Typically this company is known for their delicious frozen meals such as enchiladas, sliders, and burritos. But, surprisingly, the food item currently in the spotlight is none of these things. Costco customers are currently obsessed with Don Lee Farm’s Organic Plant-Based Burgers.

Yes, you read that correctly. Customers are going crazy over these Organic Plant-Based Burgers after their initial release on February 14. They may come frozen, but Don Lee Farms prides itself on creating a product made with all-natural and all-organic ingredients. And customers love them.

“The fact that our Organic Plant-Based Burger is made with plants and not with science has resonated with people. No one wants to eat a burger hidden with artificial or modified ingredients if they have the choice,” said President Danny Goodman in the Don Lee Farms press release. “They want natural. They want organic. They want real.”

The Organic Plant-Based Burgers are famous for being one of those “bleed” vegetable burgers. (Similar to the Beyond Meat burgers sold on your TGI Fridays menu.) Just like a regular hamburger patty, these burgers will look similar by “bleeding” organic beet juice. Compared to other vegetable burgers, this one will get juicy just like any normal hamburger. Although the reasoning behind this item’s recent popularity is unknown, this could certainly be a factor.

Don Lee Farms products are found at Costco, as well as Whole Foods, WalMart, and Smart & Final. You can find them in the frozen food section, along with a plethora of their other scrumptious-looking items.

Not really into vegetable burgers? That’s okay, we have a feeling you’re going to absolutely love our top 10 burger recipes instead. Perfect for your next outdoor cookout!