Grab your NECCO wafers while you still can -- here’s what’s happening

When we get nostalgic about candy, we can’t help but think NECCO, makers of (among others) candy buttons, those adorable Valentine’s Day conversation hearts, Sky Bars, Clark Bars and, of course, the original NECCO Candy Wafer. These candy discs may not be our first pick when we traverse the candy aisle, but they’re a classic we love to see. Recently, though, NECCO has been in some financial trouble, meaning that those pastel candies might not be around for long.

The future of NECCO is in flux

If you’re a lover of these vintage candies, you might want to grab a few rolls while you can. (Psst:You can get NECCO wafers and all these amazing kitchen items at Joann!) NECCO has been having financial trouble as of late and is in danger of shutting down unless a buyer can be found to save it.

But there’s a twist

With the future of the company in limbo, NECCO devotees are stocking up on their favorites. People have been rushing around to purchase all the NECCO candy they can get their hands on; especially the wafers. Candystore.com reports that sales of NECCO candy are up 82%—and the wafer sales alone up 150%! Social media caught on with the hashtag #SaveNECCO. And in a true 21st-century hero’s tale, it looks as if NECCO has found its white knight in the form of former CEO Al Gulachenski.

RELATE: The most popular Halloween candy in every state:

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Most popular Halloween candy in each state

Alabama: Airheads

Photo: Amazon

Source: Influenster

Alaska: Snickers

Photo: Shutterstock

Source: Influenster

Arizona: Toblerone

Photo: Ben Gabbe via Getty Images

Source: Influenster

Arkansas: Skittles

Photo: Cassandra Hubbart, AOL

Source: Influenster

California: Lifesavers

Photo: Tim Boyle via Getty Images

Source: Influenster

Colorado: Milky Way

Photo: Cassandra Hubbart, AOL

Source: Influenster

Connecticut: Reese's Peanut Butter Cups

Photo: The Washington Post via Getty Images

Source: Influenster

Delaware: 3 Musketeers

Photo: Myra Iqbal, AOL

Source: Influenster

Georgia: Pixy Stix

Photo: Jennifer Smith via Getty Images

Source: Influenster

Hawaii: 100 Grand Bar

Photo: Amazon

Source: Influenster

Illinois: Snickers

Photo: Shutterstock

Source: Influenster

Indiana: Reese's Pieces

Photo: Amazon

Source: Influenster

Iowa: Twix

Photo: ullstein bild via Getty Images

Source: Influenster

Kansas: Twizzlers

Photo: The Washington Post via Getty Images

Source: Influenster

Kentucky: Whoppers

Photo: Amazon

Source: Influenster

Louisiana: Swedish Fish

Photo: FoodPhotography Eising via Getty Images

Source: Influenster

Maine: Starburst

Photo: Amazon

Source: Influenster

Maryland: Almond Joy

Photo: The Washington Post via Getty Images

Source: Influenster

MassachusettsStarburst

Photo: Amazon

Source: Influenster

Michigan: M&M's

Photo: elevenmoments via Getty Images

Source: Influenster

Minnesota: 100 Grand Bar

Photo: Amazon

Source: Influenster

Mississippi: Hershey's Kisses

Photo: Steven Mark Needham via Getty Images

Source: Influenster

Missouri: Hershey's Kisses

Photo: Steven Mark Needham via Getty Images

Source: Influenster

Montana: Kit Kat Bar

Photo: Newscast via Getty Images

Source: Influenster

Nebraska: Skittles

Photo: Cassandra Hubbart, AOL

Source: Influenster

Nevada: Jolly Ranchers

Photo: Amazon

Source: Influenster

New Hampshire: Tootsie Rolls

Photo: Victor Spinelli via Getty Images

Source: Influenster

New Jersey: Sour Patch Kids

Photo: Mat Hayward via Getty Images

Source: Influenster

New Mexico: 3 Musketeers

Photo: Myra Iqbal, AOL

Source: Influenster

New York: Sweet Tarts

Photo: Amazon

Source: Influenster

North Dakota: Sour Patch Kids

Photo: Mat Hayward via Getty Images

Source: Influenster

Ohio: Milky Way

Photo: Cassandra Hubbart, AOL

Source: Influenster

Oklahoma: M&M's

Photo: elevenmoments via Getty Images

Source: Influenster

Oregon: Candy corn

Photo: Garry Gay via Getty Images

Source: Influenster

Pennsylvania : Swedish Fish

Photo: FoodPhotography Eising via Getty Images

Source: Influenster

Rhode Island: Reese's Peanut Butter Cups

Photo: The Washington Post via Getty Images

Source: Influenster

South Carolina: Candy corn

Photo: Garry Gay via Getty Images

Source: Influenster

South Dakota: Laffy Taffy

Photo: Justin Sullivan via Getty Images

Source: Influenster

Tennessee: Candy corn

Photo: Garry Gay via Getty Images

Source: Influenster

Texas: Candy corn

Photo: Garry Gay via Getty Images

Source: Influenster

Utah: Nerds

Photo: Amazon

Source: Influenster

Vermont: Almond Joy

Photo: The Washington Post via Getty Images

Source: Influenster

Virginia: Reese's Pieces

Photo: Amazon

Source: Influenster

Washington: AirHeads

Photo: Amazon

Source: Influenster

West Virginia: Oreos

Photo: bhofack2 via Getty Images

Source: Influenster

Wisconsin: Laffy Taffy

Photo: Justin Sullivan via Getty Images

Source: Influenster

Wyoming: Candy corn

Photo: Garry Gay via Getty Images

Source: Influenster

District of Columbia: Twix

Photo: ullstein bild via Getty Images

Source: Influenster

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Candystore.com and Gulachenski jointly announced, “We’re going to #SaveNECCO!” More specifically, Gulachenski will attempt to buy NECCO. His intention is to keep as many of the current employees as possible, and to bring back the executive team that worked with him last time to make the company successful. To accomplish the company-saving sale, Gulachenski has said he needs a total of $30 million, and he plans to raise somewhere around $20 million of that using crowdfunding via GoFundMe.

Hoping to preserve history

For the sake of this historic company, we hope Gulachenski’s efforts pay off. After all, NECCO has been around for a long time. The company was founded all the way back in 1847 by Oliver Chase under the New England Confectionary Company monicker (or NECCO for short). At the time, the candies were less of a treat and more of a necessity. Soldiers in both World Wars kept up their energy with stashes of NECCO wafers, as did Arctic explorers, according to candystore.com. Who knew this classic had such a long history? (These other classic brands have stood the test of time, too.)

Only time will tell if the #SaveNECCO campaign will save this iconic company. In the meantime, grab a few rolls of wafers and enjoy!

 
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