Hoda Kotb used a Ziploc bag as a clutch at the TIME 100 gala

Ziploc: for leftovers, snacks, and…accessorizing…? The American favorite for clear resealable pouches is entering the handbag business — at least in Hoda Kotb’s world.

Kotb attended the TIME 100 Gala on Tuesday night carrying her belongings in a see-through zip-close bag, and her reasoning makes perfect sense.

The co-host of TODAY was being honored at the event. And instead of carrying a purse to match with her white lace one-shoulder gown, she walked the red carpet, did interviews, and spent the entire evening carrying her cellphone and other necessities in a bag usually used for storing leftovers and snacks. And she only seemed slightly embarrassed by it.

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Hoda Kotb out and about
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Hoda Kotb out and about
NEW YORK, NY - APRIL 24: Hoda Kotb attends the 2018 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Taylor Hill/FilmMagic)
NEW YORK, NY - APRIL 24: Hoda Kotb attends the 2018 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Taylor Hill/FilmMagic)
Hoda Kotb attends the TIME 100 Gala celebrating its annual list of the 100 Most Influential People In The World at Frederick P. Rose Hall, Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by ANGELA WEISS / AFP) (Photo credit should read ANGELA WEISS/AFP/Getty Images)
NEW YORK, NY - APRIL 24: (L-R) Joel Schiffman, Hoda Kotb, Savannah Guthrie, and Michael Feldman attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Ben Gabbe/Getty Images for Time)
NEW YORK, NY - FEBRUARY 07: Hoda Kotb attends the 14th annual Woman's Day Red Dress Awards at Jazz at Lincoln Center on February 7, 2017 in New York City. (Photo by Roy Rochlin/FilmMagic)
NEW YORK, NY - FEBRUARY 06: Michael Bolton and Hoda Kotb visit the SiriusXM Studio on February 6, 2017 in New York City. (Photo by Ilya S. Savenok/Getty Images)
TODAY -- Matt Lauer's 20th Anniversary Celebration -- Pictured: (l-r) Anchor Hoda Kotb, Katie Couric and anchor Matt Lauer on Friday, January 6, 2017 -- (Photo by: Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - JANUARY 06: Matt Lauer, Savannah Guthrie,Hoda Kotb are seen on the set of the today show on January 6, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - DECEMBER 09: Hoda Kotb presents on stage at the Billboard Women in Music 2016 event on December 9, 2016 in New York City. (Photo by Nicholas Hunt/Getty Images for Billboard Magazine)
NEW YORK, NY - DECEMBER 9: Brittany Schreiber and Hoda Kotb attend Billboard Women in Music 2016 at Pier 36 on December 9, 2016 in New York City. (Photo by Aurora Rose/Patrick McMullan via Getty Images)
NEW YORK, NY - DECEMBER 06: Hoda Kotb and Kathie Lee Gifford appear to celebrate the BELLA New York Holiday Issue Cover Party and Holiday Shopping Event on December 6, 2016 in New York City. (Photo by Donna Ward/Getty Images)
CHRISTMAS IN ROCKEFELLER CENTER 2016-- Pictured: (l-r) Al Roker and Hoda Kotb during the 2016 Christmas in Rockefeller Center -- (Photo by: Virginia Sherwood/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - NOVEMBER 14: Singer John Legend poses for a photo with host Hoda Kotb during a visit to 'The Hoda Show' on Today Show Radio at SiriusXM Studios on November 14, 2016 in New York City. (Photo by Cindy Ord/Getty Images)
NEW YORK, NY - NOVEMBER 24: Anchorwoman Hoda Kotb attends the 90th Annual Macy's Thanksgiving Day Parade on November 24, 2016 in New York City. (Photo by Michael Loccisano/Getty Images)
NEW YORK, NY - OCTOBER 25: Televison Personality Hoda Kotb attends the 20th Annual Turn 2 Foundation Dinner at Cipriani Wall Street on October 25, 2016 in New York City. (Photo by Brad Barket/Getty Images)
NEW YORK, NY - OCTOBER 13: (L-R) TV personalities Willie Geist, Hoda Kotb, Savannah Guthrie, Tamron Hall and Matt Lauer attend the 54th New York Film Festival 'Jackie' screening intro and Q&A at Alice Tully Hall, Lincoln Center on October 13, 2016 in New York City. (Photo by Jamie McCarthy/Getty Images)
TODAY -- Pictured: (l-r) Anchor Kathie Lee Gifford, Lindsey Vonn and anchor Hoda Kotb on Tuesday, October 4, 2016 -- (Photo by: Heidi Gutman/NBC NewsWire via Getty Images/NBCU Photo Bank via Getty Images)
NEW YORK, NY - SEPTEMBER 27: Hoda Kotb attends the 2016 NASCAR Foundation Honors Gala at Marriot Marquis on September 27, 2016 in New York City. (Photo by Donna Ward/Getty Images)
TODAY -- Pictured: (l-r) Anchor Kathie Lee Gifford, Grace VanderWaal and Anchor Hoda Kotb on Monday, September 26, 2016 -- (Photo by: Peter Kramer/NBC)
NEW YORK, NY - SEPTEMBER 19: Actors Denzel Washington, Ethan Hawke and Chris Pratt and director Antoine Fuqua pose for a photo with Hoda Kotb during SiriusXM's 'Town Hall' with the cast of 'The Magnificent Seven' hosted by SiriusXM host Julia Cunningham on September 19, 2016 in New York City. (Photo by Cindy Ord/Getty Images for SiriusXM)
NEW YORK, NY - SEPTEMBER 13: Hoda Kotb attends the Dennis Basso fashion show during September 2016 New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 13, 2016 in New York City. (Photo by Jenny Anderson/WireImage)
LATE NIGHT WITH SETH MEYERS -- Episode 412 -- Pictured: Today co-host Hoda Kotb during an interview on August 31, 2016 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: (l-r) Anchor Hoda Kotb with Miley Cyrus on NBC's 'TODAY' show on Friday, September 16, 2016 -- (Photo by: Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
RIO DE JANEIRO, BRAZIL - AUGUST 17: (BROADCAST - OUT) Actor Zac Efron with Hoda Kotb and Matt Lauer on the Today show set on Copacabana Beach on August 17, 2016 in Rio de Janeiro, Brazil. (Photo by Harry How/Getty Images)
NEW YORK, NY - JULY 27: (EXCLUSIVE COVERAGE) (L-R) SiriusXM host/ TV personality Hoda Kotb and Meredith Vieira celebrate the 2016 Rio Olympic Games during 'The Hoda Show' live on SiriusXM's TODAY Show Radio at the SiriusXM Studios on July 27, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images)
NEW YORK, NY - JUNE 21: Hoda Kotb is seen during Singer-songwriter Meghan Trainor Performance On NBC's 'Today' at Rockefeller Plaza on June 21, 2016 in New York City. (Photo by Gilbert Carrasquillo/FilmMagic)
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Her colleague Willie Geist was one of the first to notice the silly yet practical accessory during his interview with Kotb and her fellow honoree Savannah Guthrie. Geist asked them about their last online purchase when Kotb whipped out a handy plastic bag holding her cellphone, which held the answer to that question.

That’s when Geist noticed her untraditional accessory. “Wait, what? What’s the bag?” he asked before Guthrie tried to explain the situation. “Don’t even,” she began. “I tried to give her a purse, she doesn’t want it.” Kotb then answered Geist’s question, calling it, her “purse.”

Geist then joked about fashion outlets noting the next day that her clutch was by a designer named Ziploc.

Kotb was also photographed at the event carrying her clutch, which she at times unsuccessfully tried to hide behind her back.

36 PHOTOS
TIME 100 Gala 2018: Red carpet arrivals
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TIME 100 Gala 2018: Red carpet arrivals
NEW YORK, NY - APRIL 24: Journalist Megyn Kelly attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Megyn Kelly attends the 2018 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Mark Sagliocco/WireImage)
NEW YORK, NY - APRIL 24: Jennifer Lopez attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Hoda Kotb attends the 2018 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Taylor Hill/FilmMagic)
NEW YORK, NY - APRIL 24: Actors Emily Blunt and John Krasinski attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Nicole Kidman attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Musician Keith Urban and actor Nicole Kidman attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Olympian Lindsey Vonn attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Television host Savannah Guthrie attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Millie Bobby Brown attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: News anchor Al Roker attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Musician Shawn Mendes attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Sterling K. Brown attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Susan Kelechi Watson attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: United States Representative Maxine Waters attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Television hosts Savannah Guthrie and Hoda Kotb attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Martha Stewart attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Greta Gerwig attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Singer Kesha attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Olympian Adam Rippon attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Mia Farrow attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Ben Platt attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Activist Janet Mock attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actors Susan Kelechi Watson and Sterling K Brown attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Comedian Leslie Jones and designer Christian Siriano attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Emily Nestor and Ronan Farrow attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Olympic Fencer Ibtihaj Muhammad attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Journalist David Muir attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Yara Shahidi attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Comedian Trevor Noah attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Author Padma Lakshmi attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: MeToo! Founder, activist Tarana Burke attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Olympic gymnast Aly Raisman attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Journalist Norah O'Donnell attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Deepika Padukone attends the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
NEW YORK, NY - APRIL 24: Actor Lena Waithe and Alana Mayo attend the 2018 Time 100 Gala at Jazz at Lincoln Center on April 24, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Time)
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The team revisited the event on the show on Wednesday morning, and Kotb explained her odd choice of handbag. “That’s all you need,” she told Geist. “It’s just easier and less complicated.” Apparently she also worries about losing her handbag, so when it’s less valuable, there’s less at stake. Guthrie again noted that she offered her an extra bag, but Kotb said, “I’ll lose it, I can’t,” before Al Roker pointed out it would make it easier to take home leftovers. It’s also nice not to have to dig through your clutch to find your lipstick considering the see-through plastic makes everything easily accessible.

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